Branding Company Competitors. A sorry lot.

Branding Company Competitors. A sorry lot.

Them. Our Branding Company Competitors. Our esteemed branding company competitors.A sorry lot. Our branding company competitors have no idea what they are doing. They are so clueless that they actually feature and brag about some of the worst excuses for rebranding we...
American Airlines TV ad dismisses the most important part

American Airlines TV ad dismisses the most important part

American Airlines TV Ad By Tom Dougherty 23 April 2020 American Airlines TV ad dismisses the most important part The new American Airlines TV ad, its first in four years, is quite creative in how the brand was able to assemble it. But it breaks the first rule of brand...
Affinity programs and why they fail.

Affinity programs and why they fail.

Affinity programs and why they fail Brand Affinity programs and why they fail. Affinity Programs Rarely Create AffinityAlmost all businesses from retailers to transportation companies have affinity programs designed to foster brand loyalty. Most work very poorly and...
Airline Rebranding. Pitfalls and Opportunities.

Airline Rebranding. Pitfalls and Opportunities.

Airline rebranding AIRLINE REBRANDING MARKET STUDY “Flying the friendly skies is over. Time for some serious airline rebranding.” Airline Rebranding: An Analysis of the Airline Industry Several years ago, Stealing Share wrote about airline rebranding...
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