Bank branding. Problems ahead. Important market study.

Bank branding. Problems ahead. Important market study.

BANK BRANDING MARKET STUDY Bank branding. A market study. “These tough times are an opportunity for any bank that can get out of their own way and is willing to change. Soon, it won’t matter if banks are willing. Change is coming.” A fresh look at bank...
Ally Bank, still stuck at halfway

Ally Bank, still stuck at halfway

Ally Bank, still stuck at halfway Tom Dougherty, CEO – Stealing Share 20 September 2011 Ally Bank misses the anger so it’s largely forgotten Back when Ally Bank first launched two years ago, I thought it had inched toward the sweet spot when it came to...
GMAC is leaving. Here Comes Ally

GMAC is leaving. Here Comes Ally

Ally Bank Tom Dougherty, CEO – Stealing Share 14 July 2010 GMAC is leaving. Here Comes Ally. GMAC consumer and dealer automotive finance arms for GM are being “rebranded” to Ally Bank. Ally Bank began as a rebranded GMAC bank (non-automotive consumer...