Advertising mistake colors me shocked

Advertising mistake colors me shocked

Advertising mistake Tom Dougherty, CEO – Stealing Share 20 August 2018 Advertising mistake colors me shocked If you’ve ever been on a TV advertising set, you see the careful craft that goes into everything. No matter how inane the ad might be. That’s why any...
Insurance brands tackle negative perceptions

Insurance brands tackle negative perceptions

Insurance brands Insurance brands are different but not better Here’s a story that explains the problems of insurance brands.It sounded like a simple process when the dentist said our oldest son had a tooth lodged in his head and a simple procedure would bring...
The Insurance Industry marketing

The Insurance Industry marketing

The Insurance Market Insurance industry marketing Insurance industry marketing is overwhelmingly dominated by non-brand brands. This seems unlikely considering the awareness that some brands enjoy — brands like GEICO and Progressive.However, both of these brands...
Bad websites abound: Why a Nike trumps a GEICO

Bad websites abound: Why a Nike trumps a GEICO

Bad websites abound: Why a Nike trumps a GEICO Tom Dougherty, CEO – Stealing Share 10 August 2011 Developers and designers are trying too hard to impress the client A pet peeve of mine and many other Web users is the difficulty in finding the contact information...
Automobile insurance companies claiming the same position

Automobile insurance companies claiming the same position

Automobile insurance companies claiming the same position Tom Dougherty, CEO – Stealing Share 31 August 2010 Wake up, automobile insurance brands Most outsiders (and even analysts) believe that the auto insurance market is driven by price and that the...