Airline Rebranding. Pitfalls and Opportunities.

Airline Rebranding. Pitfalls and Opportunities.

AIRLINE REBRANDING MARKET STUDY Airline Rebranding “Flying the friendly skies is over. Time for some serious airline rebranding” Airline Rebranding: An Analysis of the Airline Industry Several years ago, Stealing Share wrote about airline rebranding...
Will any airline step up to the plate? American Airlines?

Will any airline step up to the plate? American Airlines?

Will any airline step up to the plate? American Airlines? Tom Dougherty, CEO – Stealing Share 9 April 2014 American Airlines just doesn’t get it – yet It sure does not look like any airline really gives a hoot about the customers who fly them...
The Spirit Airlines brand may be weak, but at least it has one

The Spirit Airlines brand may be weak, but at least it has one

The Spirit Airlines brand may be weak, but at least it has one Tom Dougherty, CEO – Stealing Share 23 May 2013 That’s more than the other airlines can say Consumer Reports just released its annual airline rankings and Spirit Airlines ranked dead last on...