Progressive Insurance mistake

Progressive Insurance mistake

Progressive Insurance mistake Tom Dougherty, CEO – Stealing Share 19 December 2017 Again. Another Progressive Insurance mistake. I never really liked the Progressive television campaign. Flo is goofy and too old. And many of the spots are trite. Some will argue...
Theme line or Tag line? What’s the difference?

Theme line or Tag line? What’s the difference?

The Difference. Theme line or Tag line. Tom Dougherty, CEO – Stealing Share 23 March 2017 Theme line vs tag line A tag line is not a brand theme line Don’t confuse an advertising tag line with a brand theme line. They serve different purposes. A tag line is a...
Insurance branding to create preference

Insurance branding to create preference

Insurance branding to create preference The purpose of insurance branding Any process of insurance branding includes questions about creating preference. How do we gain preference for our products when, basically, they are identical to that of the competition? Can we...