Clif Bar logo comes alive, mystery dies

Clif Bar logo comes alive, mystery dies

Clif Bar Tom Dougherty, CEO – Stealing Share 20 May 2019 Clif Bar logo comes alive, mystery dies When it comes to branding, there’s always a fine line between keeping the mystery alive and blowing it open for all to see. Take Clif Bar, which is unveiling a new...
No mistaking what the TurboTax free ads mean

No mistaking what the TurboTax free ads mean

TurboTax free Tom Dougherty, CEO – Stealing Share 11 March 2019 No mistaking what the TurboTax free ads mean An often-bemoaned complaint of mine is that so many commercials fail to deliver a share-stealing message. Or even a message at all. That is, most...
Gillette commercial only outrages the stupid

Gillette commercial only outrages the stupid

Gillette commercial Tom Dougherty, CEO – Stealing Share 17 January 2019 Gillette commercial only outrages the stupid I don’t get it. The Gillette commercial causing so much angst on social media is inspiring, if you ask me. It encourages men to take harassment...
Advertising mistake colors me shocked

Advertising mistake colors me shocked

Advertising mistake Tom Dougherty, CEO – Stealing Share 20 August 2018 Advertising mistake colors me shocked If you’ve ever been on a TV advertising set, you see the careful craft that goes into everything. No matter how inane the ad might be. That’s why any...
Ford advertising. Find someone new.

Ford advertising. Find someone new.

Ford Advertising Tom Dougherty, CEO – Stealing Share 23 April 2018 Ford advertising. Find someone new. News that Ford advertising might be leaving advertising giant WPP rocks the advertising world. However, the agency with 49 offices across the world will be...
Pharmaceutical advertising reaches new absurdity

Pharmaceutical advertising reaches new absurdity

Pharmaceutical Advertising Tom Dougherty, CEO – Stealing Share 11 April 2018 Pharmaceutical advertising reaches new absurdity Watching TV last night, I came across this commercial for Cosentyx, a drug to treat psoriasis from the drug company Novartis. The...
Mazda ad typical despite 11 research studies

Mazda ad typical despite 11 research studies

Mazda ad Tom Dougherty, CEO – Stealing Share 2 April 2018 Mazda ad typical despite 11 research studies Oh my God. So, let me get this straight. Mazda conducts, so it says, 11 research studies, speaks to more than 4,000 respondents and the result? A Mazda ad that...
As a Groupon ad campaign says, “Oh shit!”

As a Groupon ad campaign says, “Oh shit!”

Groupon advertising Tom Dougherty, CEO – Stealing Share 18 December 2017 As a Groupon ad campaign says, “Oh shit!” One look at our home page and you see Stealing Share remains unafraid of using words like shit. It’s the way people talk, man. And...
Dilly Dilly! Well, not anymore after the second spot

Dilly Dilly! Well, not anymore after the second spot

Dilly Dilly! Tom Dougherty, CEO – Stealing Share 6 November 2017 Dilly Dilly! Well, not anymore after the second spot Dilly Dilly! Or when it comes to Bud Light’s new ad campaign, it’s dilly dilly dilly dilly dilly dilly. You know the spot. The first ad features...
Rebranding strategy is SOP. Not an exception.

Rebranding strategy is SOP. Not an exception.

Rebranding Strategy Development Rebranding Strategy Your Rebranding Strategy A new rebranding strategy is necessary when your brand is not as successful as planned. Now, that may sound stupid and simplistic but it’s the hard truth. Rebranding does not always involve a...
New broadband privacy rules make brand more important

New broadband privacy rules make brand more important

New broadband privacy rules make brand more important Tom Dougherty, CEO – Stealing Share 27 March 2017 Audiences will only accept this from brands they prefer Another important vote snuck in under the shadow of the failed Trumpcare one. The Senate eliminated...
Demand persuasive advertising

Demand persuasive advertising

Creating Persuasive Advertising Tom Dougherty, CEO – Stealing Share 16 March 2017 Always demand persuasive advertising  Why is advertising getting to be more challenging? In a word. Persuasion. It has always been hard to persuade folks. Today it is harder still....