Rebranding Strategy Development Rebranding Strategy Your Rebranding Strategy A new rebranding strategy is necessary when your brand is not as successful as planned. Now, that may sound stupid and simplistic but it’s the hard truth. Rebranding does not always involve a...
New broadband privacy rules make brand more important Tom Dougherty, CEO – Stealing Share 27 March 2017 Audiences will only accept this from brands they prefer Another important vote snuck in under the shadow of the failed Trumpcare one. The Senate eliminated...
Creating Persuasive Advertising Tom Dougherty, CEO – Stealing Share 16 March 2017 Always demand persuasive advertising Why is advertising getting to be more challenging? In a word. Persuasion. It has always been hard to persuade folks. Today it is harder still....
Ads featuring Dominos store remodels are worthless Tom Dougherty, CEO – Stealing Share 22 February 2017 They are all about Dominos and not the customer Dominos Pizza is at it again. This time, it is airing ads highlighting a new Dominos store remodel. The ads...
Budweiser Super Bowl ad timely and…effective? Tom Dougherty, CEO – Stealing Share 1 February 2017 Will the Budweiser Super Bowl spot sell any beer? Many marketers – hell, creators of all kinds – wonder what the artistic landscape will look like in today’s...
The Chevrolet campaign that creams my corn Tom Dougherty, CEO – Stealing Share 16 January 2017 Why? Because it’s all a big lie. The current ad campaign that drives me the battiest is the Chevrolet series, touting the awards they’ve all won. Especially...
The Jolly Green Giant is back, and sexy! Tom Dougherty, CEO – Stealing Share 4 January 2017 That’s one hunk of a man! The Jolly Green Giant is back. Sort of, I guess. The iconic character, dating back to the 60’s has been refreshed. Its also been dumbed...
The Today Show Tom Dougherty, CEO – Stealing Share 20 October 2016 Sponsoring the Today Show and others Advertisers have been scrambling for the last few years to find new channels to reach target audiences. People are cutting the cord, watching TV on streaming...
MARKET STUDY Logistics and the parcel delivery market “No one in the space has given anyone any reason to care…In short, they all work.” Logistics – Parcel delivery market study Logistics particularly as it relates to the consumer delivery business...
Anti-smoking Advertisment The new Truth anti-smoking ad fails. The new Truth anti-smoking ad has taken a new approach to curbing teen smoking. It represents a move from the grotesque ads of removing skin and teeth to talking about the salary differences between...
Marketing messages today The fallacy of today’s marketing messages Today’s marketing messages take on many forms – better, safer, longer lasting, friendlier or cheaper. Or it can take on the form of more as in more value or the most legroom in economy class or even as...
MARKET STUDY: MARKETING MAJOR APPLIANCES A market study major appliances “Aligning with a belief, now that is something different and in marketing major appliances, brands would be wise to pay attention, because the opportunity is there to steal market...
