Ford advertising. Find someone new.

Ford advertising. Find someone new.

Ford Advertising Tom Dougherty, CEO – Stealing Share 23 April 2018 Ford advertising. Find someone new. News that Ford advertising might be leaving advertising giant WPP rocks the advertising world. However, the agency with 49 offices across the world will be...
Pharmaceutical advertising reaches new absurdity

Pharmaceutical advertising reaches new absurdity

Pharmaceutical Advertising Tom Dougherty, CEO – Stealing Share 11 April 2018 Pharmaceutical advertising reaches new absurdity Watching TV last night, I came across this commercial for Cosentyx, a drug to treat psoriasis from the drug company Novartis. The...
Mazda ad typical despite 11 research studies

Mazda ad typical despite 11 research studies

Mazda ad Tom Dougherty, CEO – Stealing Share 2 April 2018 Mazda ad typical despite 11 research studies Oh my God. So, let me get this straight. Mazda conducts, so it says, 11 research studies, speaks to more than 4,000 respondents and the result? A Mazda ad that...
As a Groupon ad campaign says, “Oh shit!”

As a Groupon ad campaign says, “Oh shit!”

Groupon advertising Tom Dougherty, CEO – Stealing Share 18 December 2017 As a Groupon ad campaign says, “Oh shit!” One look at our home page and you see Stealing Share remains unafraid of using words like shit. It’s the way people talk, man. And...
Dilly Dilly! Well, not anymore after the second spot

Dilly Dilly! Well, not anymore after the second spot

Dilly Dilly! Tom Dougherty, CEO – Stealing Share 6 November 2017 Dilly Dilly! Well, not anymore after the second spot Dilly Dilly! Or when it comes to Bud Light’s new ad campaign, it’s dilly dilly dilly dilly dilly dilly. You know the spot. The first ad features...
Rebranding strategy is SOP. Not an exception.

Rebranding strategy is SOP. Not an exception.

Rebranding Strategy Development Rebranding Strategy Your Rebranding Strategy A new rebranding strategy is necessary when your brand is not as successful as planned. Now, that may sound stupid and simplistic but it’s the hard truth. Rebranding does not always involve a...
New broadband privacy rules make brand more important

New broadband privacy rules make brand more important

New broadband privacy rules make brand more important Tom Dougherty, CEO – Stealing Share 27 March 2017 Audiences will only accept this from brands they prefer Another important vote snuck in under the shadow of the failed Trumpcare one. The Senate eliminated...
Demand persuasive advertising

Demand persuasive advertising

Creating Persuasive Advertising Tom Dougherty, CEO – Stealing Share 16 March 2017 Always demand persuasive advertising  Why is advertising getting to be more challenging? In a word. Persuasion. It has always been hard to persuade folks. Today it is harder still....
Ads featuring Dominos store remodels are worthless

Ads featuring Dominos store remodels are worthless

Ads featuring Dominos store remodels are worthless Tom Dougherty, CEO – Stealing Share 22 February 2017 They are all about Dominos and not the customer Dominos Pizza is at it again. This time, it is airing ads highlighting a new Dominos store remodel. The ads...
Budweiser Super Bowl ad timely and…effective?

Budweiser Super Bowl ad timely and…effective?

Budweiser Super Bowl ad timely and…effective? Tom Dougherty, CEO – Stealing Share 1 February 2017 Will the Budweiser Super Bowl spot sell any beer? Many marketers – hell, creators of all kinds – wonder what the artistic landscape will look like in today’s...
The Chevrolet campaign that creams my corn

The Chevrolet campaign that creams my corn

The Chevrolet campaign that creams my corn Tom Dougherty, CEO – Stealing Share 16 January 2017 Why? Because it’s all a big lie. The current ad campaign that drives me the battiest is the Chevrolet series, touting the awards they’ve all won. Especially...
The Jolly Green Giant is back, and sexy!

The Jolly Green Giant is back, and sexy!

The Jolly Green Giant is back, and sexy! Tom Dougherty, CEO – Stealing Share 4 January 2017 That’s one hunk of a man! The Jolly Green Giant is back. Sort of, I guess. The iconic character, dating back to the 60’s has been refreshed. Its also been dumbed...