A look at the insulting AT&T commercial

A look at the insulting AT&T commercial

The insulting AT&T commercial Tom Dougherty, CEO – Stealing Share 9 December 2020 A look at the insulting AT&T commercial I generally like the AT&T Wireless commercials, even if I don’t think they do much. But Milana Vayntrub’s Lily is an appealing...
Effective marketing: How to be noticed

Effective marketing: How to be noticed

Effective marketing Tom Dougherty, CEO – Stealing Share 25 November 2020 Effective marketing: How to be noticed Mars, the maker of so many products it could go toe to toe with giant P&G, conducted a study that found marketers have about two seconds to grab...
Using foul language in marketing

Using foul language in marketing

Foul language in marketing Tom Dougherty, CEO – Stealing Share 2 November 2020 Using foul language in marketing There have been times when we at Stealing Share haven’t been afraid to use foul language in our own marketing. “Don’t use the same old shit” was a...
Mazda ad with smart tagline for COVID-19 era

Mazda ad with smart tagline for COVID-19 era

Mazda ad Tom Dougherty, CEO – Stealing Share 19 August 2020 Mazda ad with smart tagline for COVID-19 era – but little else Yesterday, Stealing Share published a report on advertising during the COVID-19 era. Our conclusions were that brands were simply...
Beyond Meat ad shows progress, but miles to go

Beyond Meat ad shows progress, but miles to go

Beyond Meat ad Tom Dougherty, CEO – Stealing Share 5 August 2020 Beyond Meat ad shows progress, but miles to go A little more than a year ago, I wrote that the new Beyond Meat ad was interesting but failed to include the customer in it.It seems the vegetarian...
BJ’s Wholesale hits the right tone, approach

BJ’s Wholesale hits the right tone, approach

BJ’s Wholesale Club Tom Dougherty, CEO – Stealing Share 14 May 2020 BJ’s Wholesale hits the right tone, approach We’re all watching brands struggle marketing during this time of quarantine. And, for the most part, they are merely doing the expected. Not...
Why doesn’t the Peloton bike commercial work?

Why doesn’t the Peloton bike commercial work?

The Peloton bike commercial Tom Dougherty, CEO – Stealing Share 9 December 2019 Why doesn’t the Peloton bike commercial work? Nothing like the creepiest commercial since Burger King’s King to get social media going, eh? The Peloton bike commercial is...
COVID-19 advertising: What works and what doesn’t

COVID-19 advertising: What works and what doesn’t

COVID-19 Advertising: Nothing’s changed COVID-19 advertising: What works and what doesn’t The question many marketers are asking themselves during this time is this: What tone should we adopt in our COVID-19 advertising? Should it be soft and warm? Comforting...
Rebranding strategy is SOP. Not an exception.

Rebranding strategy is SOP. Not an exception.

Rebranding Strategy Development Rebranding Strategy Your Rebranding Strategy A new rebranding strategy is necessary when your brand is not as successful as planned. Now, that may sound stupid and simplistic but it’s the hard truth. Rebranding does not always involve a...
Logistics – Parcel delivery market study

Logistics – Parcel delivery market study

LOGISTICS MARKET STUDY Logistics and the parcel delivery market “No one in the space has given anyone any reason to care…In short, they all work.” Logistics – Parcel delivery market study Logistics, particularly as it relates to the consumer delivery...
The new Truth anti-smoking ad fails.

The new Truth anti-smoking ad fails.

Anti-smoking Advertisment The new Truth anti-smoking ad fails. The new Truth anti-smoking ad has taken a new approach to curbing teen smoking. It represents a move from the grotesque ads of removing skin and teeth to talking about the salary differences between...
The fallacy of today’s marketing messages

The fallacy of today’s marketing messages

Marketing messages today The fallacy of today’s marketing messages Today’s marketing messages take on many forms – better, safer, longer lasting, friendlier or cheaper. Or it can take on the form of more as in more value or the most legroom in economy class or even as...