Change Ad Agencies. Fix Your Brand

Change Ad Agencies. Fix Your Brand

Changing Ad Agencies Change Your Ad Agency or Fix Your Brand   A powerful brand strategy influences everything that the brand touches. That’s why, if you’re caught in an ad agency carousel, you need to fix your brand. A brand strategy provides focus,...
“The Pitch” demonstrates what’s wrong with advertising

“The Pitch” demonstrates what’s wrong with advertising

“The Pitch” demonstrates what’s wrong with advertising Tom Dougherty, CEO – Stealing Share 9 April 2012 The process of choosing an agency is often inane The dirty little secret of advertising is that most advertising agencies get it wrong....
Ad agencies make you spend too much for the status quo

Ad agencies make you spend too much for the status quo

Ad agencies make you spend too much for the status quo Tom Dougherty, CEO – Stealing Share 6 April 2011 The mantra for ad agencies – Keep the billing coming It never ceases to amaze me that so many companies spend so much time, money and resources to...