Abercrombie & Fitch misunderstands how brand works

Abercrombie & Fitch misunderstands how brand works

Abercrombie & Fitch misunderstands how brand works Tom Dougherty, CEO – Stealing Share 10 May 2013 Brands are supposed to INCLUSIVE Someone told Abercrombie & Fitch CEO Mike Jeffries that brand works best when you stick a stake in the ground and clearly...