Super Mario Run unavailable for Android

Tom Dougherty, CEO – Stealing Share

12 December 2016

Super Mario Run is just another issue for Android.

Super Mario Run won’t be available for Android, as if the news couldn’t get any worse for Samsung and its phones.

Nintendo announced that the most anticipated gaming app will only be available on Apple’s devices. Super Mario Run producer Shigeru Miyamoto said Apple is getting first crack at the game because of its better security.

“The first thing I’d do is trash the Galaxy. That brand has been permanently destroyed. That is, unless Samsung wants to spend untold millions repairing that brand.”

 

Super Mario Run

Super Mario Run is only running to the Apple Store.

“The security element is one of the reasons that we decided to go with iPhone and iOS first,” he said.

Wow. That’s a damning statement for Android.

Already, you can’t take a Galaxy 7 on a plane because of concerns that it will catch fire. Now you can’t play Mario on them?

Super Mario Run is the latest in bad news for Samsung.

I understand that missing out on a game isn’t a huge deal for old codgers like me. The last time I played a Mario game was back on an original GameBoy in the early 90s. You know, more than 20 years ago.

But perception is also reality, meaning it’s just one more blow to Samsung’s reputation. Airlines are so fearful of one catching on fire that you have to leave one behind. Nintendo is so fearful that the phone’s security is faulty.

What’s Samsung to do now?

It is in need of brand repair. Eventually, Super Mario Run will be available on those devices. At some point, the Galaxy 7 won’t blow up.

But the damage is done. The first thing I’d do is trash the Galaxy. That brand has been permanently destroyed. That is, unless Samsung wants to spend untold millions repairing that brand.

Instead, I’d concentrate on Samsung and Android. Samsung recently won a lawsuit with Apple, but the perception is that Apple is doing things right and Samsung is not. Only if consumers believe in Samsung again will  its devices will be preferred again. And by correlation, Android.

The operational elements must improve, including its security. But, without brand repair for the parent brand, Samsung has lost again.

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Super Mario Run won’t be available for Android, as if the news couldn’t get any worse for Samsung and its phones.

Nintendo announced that the most anticipated gaming app will only be available on Apple’s devices. Super Mario Run producer Shigeru Miyamoto said Apple is getting first crack at the game because of its better security.

Super Mario Run

Super Mario Run is only running to the Apple Store.

“The security element is one of the reasons that we decided to go with iPhone and iOS first,” he said.

Wow. That’s a damning statement for Android.

Already, you can’t take a Galaxy 7 on a plane because of concerns that it will catch fire. Now you can’t play Mario on them?

Super Mario Run is the latest in bad new for Samsung.

I understand that missing out on a game isn’t a huge deal for old codgers like me. The last time I played a Mario game was back on an original GameBoy in the early 90s. You know, more than 20 years ago.

But perception is also reality, meaning it’s just one more blow to Samsung’s reputation. Airlines are so fearful of one catching on fire that you have to leave one behind. Nintendo is so fearful that the phone’s security is faulty.

What’s Samsung to do now?

It is in need of brand repair. Eventually, Super Mario Run will be available on those devices. At some point, the Galaxy 7 won’t blow up.

But the damage is done. The first thing I’d do is trash the Galaxy. That brand has been permanently destroyed. That is, unless Samsung wants to spend untold millions repairing that brand.

Instead, I’d concentrate on Samsung and Android. Samsung recently won a lawsuit with Apple, but the perception is that Apple is doing things right and Samsung is not. Only if consumers believe in Samsung again will  its devices will be preferred again. And by correlation, Android.

The operational elements must improve, including its security. But, without brand repair for the parent brand, Samsung has lost again.

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