Super Bowl advertising sucks, and GEICO takes a hit
Tom Dougherty, CEO – Stealing Share
3 February 2014
GEICO is among the worst of this year’s Super Bowl advertising
If you read my earlier blog on this inflated beast then you already know how certain I am that Super Bowl advertising is a failed medium (buying price-inflated time on too broad of an audience medium). Super Bowl advertising sucks. But here is the real downside for those that participate.
Your ad has to be NEW and it had better be FUNNY. After all, that is how these stupid ad agencies behave and it is what the untargeted audience demands.
“Therefore, GEICO should have avoided the venue all together. If it was going to participate, it forgot half of the equation — NEW.”
Enter GEICO. Hmm, let me see, a pig at a counter, getting his ID picture taken while he demonstrates that GEICO has a new mobile app. Haven’t I seen that before? Yes I have.
Therefore, GEICO should have avoided the venue all together. If it was going to participate, it forgot half of the equation — NEW. All the audience is left with is disappointment in the brand. Now there is great brand equity. Disappointment.
File that away with how much money 15% will save you when you switch to GEICO. Oh, and don’t forget to use the really cool app.
The Burger King taco Tom Dougherty, CEO - Stealing Share 17 July 2019 The Burger King taco is here, and it’s what you think The new Burger King taco is arriving for a limited time, so plunk down your one dollar for it. Yes, a taco from a chain with...
Beyond Meat Tom Dougherty, CEO - Stealing Share 16 July 2019 Beyond Meat plays it smart, but needs a better brand position Before I delve into my admiration for the Beyond Meat product line, here’s an anecdote. For 58 years, I was a voracious meat eater....
Print newspapers Tom Dougherty, CEO - Stealing Share 15 July 2019 Print newspapers dying produces a new media landscape Little says more about the state of today’s print newspapers than a few reports trickling in late last week. First, many newspaper...