Blog
TOM DOUGHERTY’S OPINIONS.
Legal sports betting is here. What now?
Sports betting Tom Dougherty, CEO - Stealing Share 17 May 2018 Legal sports betting is here. What now? What are the ramifications of legal sports betting on professional leagues? For college sports? Hell, for the Westminster Dog Show? I’m joking on that last one. I...
Target Restock at least makes an attempt
Target Restock Tom Dougherty, CEO - Stealing Share 16 May 2018 Target Restock at least makes an attempt Retailers, want yet another example of the death spiral you are in? Target announced yesterday that it is expanding next-day delivery service Target Restock...
The Schwinn brand needs to change its brand architecture
Schwinn brand Tom Dougherty, CEO - Stealing Share 15 May 2018 The Schwinn brand needs to change its brand architecture This post on the Schwinn brand is written by Stealing Share brand strategist Mark Dougherty Many moons ago, I was a young boy in Hopewell, NJ. It was...
The fight over Jerusalem relies on powerful emotion
Jerusalem Tom Dougherty, CEO - Stealing Share 14 May 2018 The fight over Jerusalem relies on powerful emotion You wanna understand the power of beliefs? Look no further than the uproar and deaths over the opening of the US Embassy in Jerusalem. At least 28...
Best Buy logo rebrands in the weakest way possible
Best Buy logo Tom Dougherty, CEO - Stealing Share 10 May 2018 Best Buy logo rebrands in the weakest way possible Here’s the goddamn truth when it comes to most companies rebranding. They get half pregnant. They don’t go all in with their rebranding. The change is...
Local TV news dead? Not by a long shot.
Local TV News Tom Dougherty, CEO - Stealing Share 9 May 2018 Local TV news dead? Not by a long shot. Here’s something I’ve never really considered when it comes to the streaming revolution. Cutting the cord might actually become a boon to your local TV news. At least...
Audible app still great, still needs tweaking
Audible app Tom Dougherty, CEO - Stealing Share 8 May 2018 Audible app still great, still needs tweaking I have shared my love of the Audible app. Leading a busy work-life, listening to a book on Audible is simple. And I take full advantage of it. But, the more I use...
Lego: The best toy brand with only one flaw
Lego Tom Dougherty, CEO - Stealing Share 1 May 2018 Lego: The best toy brand with only one flaw I adore my grandkids. Perhaps it’s because I hand them back to their parents at the end of the night — you know, when they are cranky. And my job is done. As a relatively...
Get rid of the WHCD. It accomplishes nothing.
The WHCD Tom Dougherty, CEO - Stealing Share 30 April 2018 Get rid of the WHCD. It accomplishes nothing. As much as I hate agreeing with Donald Trump, it’s time to end the White House Correspondents Dinner (WHCD). I’m not all that offended by what Michelle Wolf said...
Vitaminwater brand inches further way from its power
Vitaminwater brand Tom Dougherty, CEO - Stealing Share 26 April 2018 Vitaminwater brand inches further way from its power The Stealing Share process builds preference through precepts, the belief systems that drive behavior. Ever since Coca-Cola bought it 10 years...
Ford advertising. Find someone new.
Ford Advertising Tom Dougherty, CEO - Stealing Share 23 April 2018 Ford advertising. Find someone new. News that Ford advertising might be leaving advertising giant WPP rocks the advertising world. However, the agency with 49 offices across the world will be allowed...
Sheetz MTO process remains sloooooooow
Sheetz MTO Tom Dougherty, CEO - Stealing Share 19 April 2018 Sheetz MTO process remains sloooooooow I lay it on pretty thick in a post on Sheetz some years ago. For purposes here, I am rescinding a portion of my prior analysis, yet offer up a new critique. You see,...
Who wins the Amazon Best Buy partnership?
Amazon Best Buy Tom Dougherty, CEO - Stealing Share 18 April 2018 Who wins the Amazon Best Buy partnership? The recently announced Amazon Best Buy partnership is not the kind of partnership where Best Buy is opening a store within a store on Amazon. Rather, this is a...
Rudeness. Women talking during a play.
Female Rudeness. On Broadway. Tom Dougherty, CEO - Stealing Share 17 April 2018 Rudeness — Movies. Plays. Everywhere. Audience rudeness My wife and I were in NYC this past weekend for a quick getaway celebrating our anniversary. We bought Hamilton tickets six months...
Starbucks brand promise forgotten in Philadelphia
Starbucks brand promise Tom Dougherty, CEO - Stealing Share 16 April 2018 Starbucks brand promise forgotten in Philadelphia It’s easy in this politically charged climate to spout outrage. Between Trump, Comey, Facebook, Syria, Russia and what-have-you, yelling to the...
NECCO wafers. Who cares when they are gone?
Shit. NECCO wafers. It's over. Tom Dougherty, CEO - Stealing Share 12 April 2018 The loss of NECCO wafers NECCO Wafers. All value comes from scarcity. For years now, we have been telling our clients that value in the world comes from scarcity. Diamonds are valuable...
Pharmaceutical advertising reaches new absurdity
Pharmaceutical Advertising Tom Dougherty, CEO - Stealing Share 11 April 2018 Pharmaceutical advertising reaches new absurdity Watching TV last night, I came across this commercial for Cosentyx, a drug to treat psoriasis from the drug company Novartis. The...
ROLI Songmaker appeals to a songwriter’s craft
ROLI Songmaker Tom Dougherty, CEO - Stealing Share 10 April 2018 ROLI Songmaker appeals to a songwriter’s craft The following blog on the ROLI Songmaker Kit is being written brand strategist (and music gear hound) Mark Dougherty. I am not going to lie. I suffered a...