Blog
TOM DOUGHERTY’S OPINIONS.
Wide-Bodies. Aircraft and People.
Airbus and Wide-Bodies Tom Dougherty, CEO - Stealing Share 20 July 2018 Airlines and Wide-Bodies Wide-Bodies. Airbus Wide-Body. Hooray for wide-bodies! I'm not a wide body but I am a frequent flyer. As it is, I'm not writing about the airline industry as such. And, I...
Prime Day remains the tops, despite glitches
Prime Day Tom Dougherty, CEO - Stealing Share 17 July 2018 Prime Day remains the tops, despite glitches There are very few shopping events that get me excited. Let me rephrase that. There is only one shopping event that gets me excited — Amazon’s Prime Day. Even...
Netflix downloads grow more robust
Netflix downloads Tom Dougherty, CEO - Stealing Share 16 July 2018 Netflix downloads grow more robust It’s a stunner to me that only a few streaming services do it, but why don’t more of them offer downloads of their content like Netflix? OK, Amazon Prime...
The Korg Volca series cements its place among synthesizers
Korg Volca series Tom Dougherty, CEO - Stealing Share 10 July 2018 The Korg Volca series cements its place among synthesizers The following is a blog on the Korg Volca series by brand strategist, Mark Dougherty I’ve been playing the guitar for close to 25 years....
Got Milk? gets a new spin
Got Milk? Tom Dougherty, CEO - Stealing Share 9 July 2018 Got Milk? gets a new spin You’ve seen them everywhere. Ad campaigns or storefronts with some play on the famous Got Milk campaign. Got Tacos? Got Shoes? Whatever it is. Some believe it’s some miracle phrase...
NBA branding needs fewer All-Stars for Golden State
NBA branding Tom Dougherty, CEO - Stealing Share 3 July 2018 NBA branding needs fewer All-Stars for Golden State Here I go again, spouting out about NBA branding. But can you blame me? What with the Golden State Warriors picking up yet another high-calibre All-Star in...
What’s next for the Dell brand?
The Dell brand Tom Dougherty, CEO - Stealing Share 2 July 2018 What’s next for the Dell brand? There’s more than something to be said for finding a company’s niche, as it were. In fact, that’s the definition of a brand: Identifying who you are for and who you are not...
Supreme Court Justice Anthony Kennedy
Justice Anthony Kennedy Tom Dougherty, CEO - Stealing Share 28 June 2018 Replacing Anthony Kennedy Justice Anthony Kennedy Nobody trusts government anymore. Maybe it is because we lived through Vietnam. Maybe Watergate. Might be the Clinton impeachment. For each...
The Aflac duck and meaningless brand equities
Aflac Tom Dougherty, CEO - Stealing Share 25 June 2018 The Aflac duck and meaningless brand equities Aflac Chief Brand & Communications Officer Catherine Hernandez-Blades tells reporters that the Aflac duck is here to stay after 18 years of service. Right move? Eh....
Too much customer service is a real thing
Too much customer service Tom Dougherty, CEO - Stealing Share 21 June 2018 Too much customer service is a real thing I’ve said this before, but I gotta say it again. Too much customer service drives me bat-shit crazy. Not surprisingly, Best Buy kills me with this....
Dow Jones kicks out GE. Now what?
Dow Jones ousts GE Tom Dougherty, CEO - Stealing Share 20 June 2018 Dow Jones kicks out GE. Now what? In 1896, the stock market adds GE as one of Dow Industrial Average’s first companies. As of June 26th of this year, it will no longer be part of the DJIA. I typically...
Tim Cook. CEO extraordinary.
Tim Cook is leading the way Tom Dougherty, CEO - Stealing Share 19 June 2018 Apple CEO Tim Cook Tim Cook. Apple Act 2. Like everyone else, I worried about Apple’s succession plan. I was a died-in-the-wool member of the Steve Jobs cult. I was not sure what to make of...
Macy’s B8ta partnership demonstrates head firmly in sand
Macy's B8ta Tom Dougherty, CEO - Stealing Share 18 June 2018 Macy’s B8ta partnership demonstrates head firmly in sand I know I sound like a screaming banshee, but when are retailers going to wake the hell up? Take Macy’s, a retailer floundering so much it’s closed 100...
Could the AT&T Time Warner merger actually be good?
AT&T Time Warner merger Tom Dougherty, CEO - Stealing Share 14 June 2018 Could the AT&T Time Warner merger actually be good? The potential of an AT&T Time Warner merger fascinates me. Because, in light of a district court judge’s decision to allow it, the...
2018 E3, Fortnite shows gaming is alive and well
Fortnite and gaming Tom Dougherty, CEO - Stealing Share 13 June 2018 2018 E3, Fortnite shows gaming is alive and well In early 2017, Barron’s headline “Video Game Sales Are Fading and It’s Crushing Game Stop” suggests that there was something wrong with video game...
Food Lion brand needs an overhaul, not an update
Food Lion brand Tom Dougherty, CEO - Stealing Share 12 June 2018 Food Lion brand needs an overhaul, not an update Who doesn’t like a good deal? In my case, I fixate on eBay, deeming myself a winner with each auction. As such, I am now the proud owner of 20-plus pocket...
IHOP name change a complete disaster
IHOP name change Tom Dougherty, CEO - Stealing Share 11 June 2018 IHOP name change a complete disaster What?! Last week, I suggest IHOP go all the way and change its name to IHOB with the B standing for breakfast. Laying out what I consider a strong argument, it was a...
IHOP should change its name to IHOB
IHOP becoming IHOB Tom Dougherty, CEO - Stealing Share 7 June 2018 IHOP should change its name to IHOB So what do you think IHOB means? If you haven’t heard, IHOP is running a social media campaign, saying it’s changing its name to IHOB. For most, and most likely, the...