Blog

TOM DOUGHERTY’S OPINIONS.

Local TV news dead? Not by a long shot.

Local TV News Tom Dougherty, CEO - Stealing Share 9 May 2018 Local TV news dead? Not by a long shot. Here’s something I’ve never really considered when it comes to the streaming revolution. Cutting the cord might actually become a boon to your local TV news. At least...

Audible app still great, still needs tweaking

Audible app Tom Dougherty, CEO - Stealing Share 8 May 2018 Audible app still great, still needs tweaking I have shared my love of the Audible app. Leading a busy work-life, listening to a book on Audible is simple. And I take full advantage of it. But, the more I use...

Lego: The best toy brand with only one flaw

Lego Tom Dougherty, CEO - Stealing Share 1 May 2018 Lego: The best toy brand with only one flaw I adore my grandkids. Perhaps it’s because I hand them back to their parents at the end of the night — you know, when they are cranky. And my job is done. As a relatively...

Get rid of the WHCD. It accomplishes nothing.

The WHCD Tom Dougherty, CEO - Stealing Share 30 April 2018 Get rid of the WHCD. It accomplishes nothing. As much as I hate agreeing with Donald Trump, it’s time to end the White House Correspondents Dinner (WHCD). I’m not all that offended by what Michelle Wolf said...

Vitaminwater brand inches further way from its power

Vitaminwater brand Tom Dougherty, CEO - Stealing Share 26 April 2018 Vitaminwater brand inches further way from its power The Stealing Share process builds preference through precepts, the belief systems that drive behavior. Ever since Coca-Cola bought it 10 years...

Ford advertising. Find someone new.

Ford Advertising Tom Dougherty, CEO - Stealing Share 23 April 2018 Ford advertising. Find someone new. News that Ford advertising might be leaving advertising giant WPP rocks the advertising world. However, the agency with 49 offices across the world will be allowed...

Sheetz MTO process remains sloooooooow

Sheetz MTO Tom Dougherty, CEO - Stealing Share 19 April 2018 Sheetz MTO process remains sloooooooow I lay it on pretty thick in a post on Sheetz some years ago. For purposes here, I am rescinding a portion of my prior analysis, yet offer up a new critique. You see,...

Who wins the Amazon Best Buy partnership?

Amazon Best Buy Tom Dougherty, CEO - Stealing Share 18 April 2018 Who wins the Amazon Best Buy partnership? The recently announced Amazon Best Buy partnership is not the kind of partnership where Best Buy is opening a store within a store on Amazon. Rather, this is a...

Rudeness. Women talking during a play.

Female Rudeness. On Broadway. Tom Dougherty, CEO - Stealing Share 17 April 2018 Rudeness — Movies. Plays. Everywhere. Audience rudeness My wife and I were in NYC this past weekend for a quick getaway celebrating our anniversary. We bought Hamilton tickets six months...

Starbucks brand promise forgotten in Philadelphia

Starbucks brand promise Tom Dougherty, CEO - Stealing Share 16 April 2018 Starbucks brand promise forgotten in Philadelphia It’s easy in this politically charged climate to spout outrage. Between Trump, Comey, Facebook, Syria, Russia and what-have-you, yelling to the...

NECCO wafers. Who cares when they are gone?

Shit. NECCO wafers. It's over. Tom Dougherty, CEO - Stealing Share 12 April 2018 The loss of NECCO wafers NECCO Wafers. All value comes from scarcity. For years now, we have been telling our clients that value in the world comes from scarcity. Diamonds are valuable...

Pharmaceutical advertising reaches new absurdity

Pharmaceutical Advertising Tom Dougherty, CEO - Stealing Share 11 April 2018 Pharmaceutical advertising reaches new absurdity Watching TV last night, I came across this commercial for Cosentyx, a drug to treat psoriasis from the drug company Novartis. The...

ROLI Songmaker appeals to a songwriter’s craft

ROLI Songmaker Tom Dougherty, CEO - Stealing Share 10 April 2018 ROLI Songmaker appeals to a songwriter’s craft The following blog on the ROLI Songmaker Kit is being written brand strategist (and music gear hound), Mark Dougherty. I am not going to lie. I suffered a...

Zuckerberg, Facebook and brand repair

Mark Zuckerberg Tom Dougherty, CEO - Stealing Share 9 April 2018 Zuckerberg, Facebook and brand repair What to do if you’re Mark Zuckerberg? Your lifelong baby, Facebook, stabs itself in the neck by selling customer data. You’re testifying before Congress in what’s...

Saving Newspapers. Rebranding Newspapers.

Saving newspapers Tom Dougherty, CEO - Stealing Share 5 April 2018 Saving Newspapers. Rebranding Newspapers. Saving Newspapers is a worthy endeavor. It’s also close to my heart. My sister spent her career serving as a reporter and noted columnist. Yet, I represent...

TV streaming revolution charges ahead with ESPN Plus

ESPN Plus Tom Dougherty, CEO - Stealing Share 4 April 2018 TV streaming revolution charges ahead with ESPN Plus It’s happening. With television viewing moving away from cable and satellite, it’s the streaming services taking control of our lives. The last fort to be...

Instagram doesn’t need any stinking Apple Watches

Instagram Tom Dougherty, CEO - Stealing Share 3 April 2018 Instagram doesn’t need any stinking Apple Watches My family slowly moves into jumping aboard the Apple Watch train while I remain the odd one out. I come clad with an antique pocket watch, daily. My penchant...

Mazda ad typical despite 11 research studies

Mazda ad Tom Dougherty, CEO - Stealing Share 2 April 2018 Mazda ad typical despite 11 research studies Oh my God. So, let me get this straight. Mazda conducts, so it says, 11 research studies, speaks to more than 4,000 respondents and the result? A Mazda ad that plays...

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