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TOM DOUGHERTY’S OPINIONS

Putting up their dukes: The COVID-19 education impact

  COVID-19 education impact   Tom Dougherty, CEO - Stealing Share 31 March 2020 Putting up their dukes: The COVID-19 education impact The following post on the COVID-19 education impact is written by freelance brand strategist Mark Dougherty, who serves as a...

NFL free agency at least provides a distraction

  NFL free agency   Tom Dougherty, CEO - Stealing Share 18 March 2020 NFL free agency at least provides a distraction Things are certainly in a strange place. People continue to be holed up and will be for the foreseeable future. All the while, a crazy NFL...

Stay in quarantine. It’s the least we can do.

  Stay in quarantine   Tom Dougherty, CEO - Stealing Share 16 March 2020 Stay in quarantine. It’s the least we can do. It seems ridiculous to write anything today concerning branding or marketing or whatever the latest inanity going on in the advertising...

The DirecTV brand is being left to die

  DirecTV brand   Tom Dougherty, CEO - Stealing Share 11 March 2020 The DirecTV brand is being left to die The DirecTV brand is dying and AT&T, its parent company, is letting it go, effectively abandoning it to focus its efforts on the upcoming AT&T...

Another victim of the coronavirus: The Summer Olympics

  Summer Olympics, coronavirus   Tom Dougherty, CEO - Stealing Share 9 March 2020 Another victim of the coronavirus: The Summer Olympics The coronavirus produces many effects. The nearly 4,000 dead worldwide with more than 111,000 people contracting the...

Here comes another Burger King flop, the Chip Butty

  Burger King and the Chip Butty   Tom Dougherty, CEO - Stealing Share 4 March 2020 Here comes another Burger King flop, the Chip Butty God, I wish this was a joke. But get ready for the Chip Butty from Burger King, a sandwich with french fries instead of...

Frekvens mixes the brand strengths of Teenage Engineering and IKEA

  Frekvens   Tom Dougherty, CEO - Stealing Share 3 March 2020 Frekvens mixes the brand strengths of Teenage Engineering and IKEA I can’t remember a time when I was as jazzed about line of audio speakers (yes friends, you read that correctly, audio speakers)...

The Corona brand needn’t panic over idiots

  Corona, coronavirus   Tom Dougherty, CEO - Stealing Share 2 March 2020 The Corona brand needn't panic over idiots I don’t know if I’ve ever seen quite the conundrum as the one facing the Corona brand. Yes, the beer brand. Not the coronavirus that’s being...

Never responding to all the competition killed Earth Fare

  The demise of Earth Fare   Tom Dougherty, CEO - Stealing Share 25 February 2020 Never responding to all the competition killed Earth Fare Let’s talk grocery chains for a moment, and in particular, the now defunct Earth Fare.In my hometown of...

Who decides what is Twitter misinformation and what is not?

  Twitter misinformation   Tom Dougherty, CEO - Stealing Share 24 February 2020 Who decides what is Twitter misinformation and what is not? The 2016 Presidential election was full of Twitter misinformation, as well as on Facebook and other social...

The Weight Watchers brand opens up

  Weight Watchers brand   Tom Dougherty, CEO - Stealing Share 18 February 2020 The Weight Watchers brand opens up For any dietary plan to work, it must align with your mental wiring. That’s why I was so initially intrigued by the Noom diet, until...

Goodyear brand improves, but still lacks connection

  Goodyear brand   Tom Dougherty, CEO - Stealing Share 17 February 2020 Goodyear brand improves, but still lacks connection Whether you’re the Goodyear brand or any other brand of tire, you compete in a tough industry. One that’s a victim of its...

Teachers — make use of commonlit, and right away at that

  Commonlit   Tom Dougherty, CEO - Stealing Share 29 November 2016 Teachers — make use of commonlit, and right away at that I’ll proclaim this right away — commonlit is an exceptional tool for teachers. But I’ll get back to that in a moment. This past...

What the Wendys brand must do to win breakfast

  Wendy's brand: Breakfast   Tom Dougherty, CEO - Stealing Share 10 February 2020 What the Wendys brand must do to win breakfast As McDonalds CEO Chris Kempczinski said during a recent conference call with analysts, “Breakfast is the only daypart in the...

The CVS brand just keeps getting…better

  CVS brand   Tom Dougherty, CEO - Stealing Share 5 February 2020 The CVS brand just keeps getting…better More than five years ago, the CVS brand positioned itself as a truly health supporter by refusing to sell cigarettes. And five years later, the brand...

On second thought, the Noom diet drives you insane

  The Noom diet   Tom Dougherty, CEO - Stealing Share 4 February 2020 On second thought, the Noom diet drives you insane About two months back, I was waxing poetic about the increasingly popular Noom diet. I was all ga-ga about the program and thought it...

Only Momoa won among the mostly lame Super Bowl TV spots

  Super Bowl TV spots   Tom Dougherty, CEO - Stealing Share 3 February 2020 Only Momoa won among the mostly lame Super Bowl TV spots Few things are easier to make fun of than Super Bowl TV spots. This year’s versions are no different as they were mostly just...

Mr. Peanut is dead (maybe), but who’s the joke on?

  Mr. Peanut   Tom Dougherty, CEO - Stealing Share 29 January 2020 Mr. Peanut is dead (maybe), but who’s the joke on? Mr. Peanut is dead. Planters thought up the nutty idea (pun intended) to kill off Mr. Peanut just in time for the Super Bowl. The first ad,...

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