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TOM DOUGHERTY’S OPINIONS.

What’s next for the Dell brand?

The Dell brand Tom Dougherty, CEO - Stealing Share 2 July 2018 What’s next for the Dell brand? There’s more than something to be said for finding a company’s niche, as it were. In fact, that’s the definition of a brand: Identifying who you are for and who you are not...

Supreme Court Justice Anthony Kennedy

Justice Anthony Kennedy Tom Dougherty, CEO - Stealing Share 28 June 2018 Replacing Anthony Kennedy Justice Anthony Kennedy Nobody trusts government anymore. Maybe it is because we lived through Vietnam. Maybe Watergate. Might be the Clinton impeachment. For each...

The Aflac duck and meaningless brand equities

Aflac Tom Dougherty, CEO - Stealing Share 25 June 2018 The Aflac duck and meaningless brand equities Aflac Chief Brand & Communications Officer Catherine Hernandez-Blades tells reporters that the Aflac duck is here to stay after 18 years of service. Right move? Eh....

Too much customer service is a real thing

Too much customer service Tom Dougherty, CEO - Stealing Share 21 June 2018 Too much customer service is a real thing I’ve said this before, but I gotta say it again. Too much customer service drives me bat-shit crazy. Not surprisingly, Best Buy kills me with this....

Dow Jones kicks out GE. Now what?

Dow Jones ousts GE Tom Dougherty, CEO - Stealing Share 20 June 2018 Dow Jones kicks out GE. Now what? In 1896, the stock market adds GE as one of Dow Industrial Average’s first companies. As of June 26th of this year, it will no longer be part of the DJIA. I typically...

Tim Cook. CEO extraordinary.

Tim Cook is leading the way Tom Dougherty, CEO - Stealing Share 19 June 2018 Apple CEO Tim Cook Tim Cook. Apple Act 2. Like everyone else, I worried about Apple’s succession plan. I was a died-in-the-wool member of the Steve Jobs cult. I was not sure what to make of...

Macy’s B8ta partnership demonstrates head firmly in sand

Macy's B8ta Tom Dougherty, CEO - Stealing Share 18 June 2018 Macy’s B8ta partnership demonstrates head firmly in sand I know I sound like a screaming banshee, but when are retailers going to wake the hell up? Take Macy’s, a retailer floundering so much it’s closed 100...

Could the AT&T Time Warner merger actually be good?

AT&T Time Warner merger Tom Dougherty, CEO - Stealing Share 14 June 2018 Could the AT&T Time Warner merger actually be good? The potential of an AT&T Time Warner merger fascinates me. Because, in light of a district court judge’s decision to allow it, the...

2018 E3, Fortnite shows gaming is alive and well

Fortnite and gaming Tom Dougherty, CEO - Stealing Share 13 June 2018 2018 E3, Fortnite shows gaming is alive and well In early 2017, Barron’s headline “Video Game Sales Are Fading and It’s Crushing Game Stop” suggests that there was something wrong with video game...

Food Lion brand needs an overhaul, not an update

Food Lion brand Tom Dougherty, CEO - Stealing Share 12 June 2018 Food Lion brand needs an overhaul, not an update Who doesn’t like a good deal? In my case, I fixate on eBay, deeming myself a winner with each auction. As such, I am now the proud owner of 20-plus pocket...

IHOP name change a complete disaster

IHOP name change Tom Dougherty, CEO - Stealing Share 11 June 2018 IHOP name change a complete disaster What?! Last week, I suggest IHOP go all the way and change its name to IHOB with the B standing for breakfast. Laying out what I consider a strong argument, it was a...

IHOP should change its name to IHOB

IHOP becoming IHOB Tom Dougherty, CEO - Stealing Share 7 June 2018 IHOP should change its name to IHOB So what do you think IHOB means? If you haven’t heard, IHOP is running a social media campaign, saying it’s changing its name to IHOB. For most, and most likely, the...

NBA officiating struggles with Last Two Minute Report. Get rid of it.

NBA officiating Tom Dougherty, CEO - Stealing Share 5 June 2018 NBA officiating struggles with Last Two Minute Report. Get rid of it. Here I go again harping on the NBA. This time, it has nothing to do with dichotomy of the super teams and those tanking. Nor how...

How desperate can a mattress retailer be? Check this out.

A desperate mattress retailer Tom Dougherty, CEO - Stealing Share 4 June 2018 How desperate can a mattress retailer be? Check this out. You wanna talk desperation? Check this out. Mattress retailer Raymour & Flanigan partners with…Papa John’s to sell more mattresses....

iZettle hinges on the arrogance of musicians

iZettle Tom Dougherty, CEO - Stealing Share 30 May 2018 iZettle hinges on the arrogance of musicians The following blog on iZettle has been penned by Stealing Share brand strategist, Mark Dougherty Here’s a bit of original technology the world doesn’t need. A cashless...

Can facial recognition technology save retail?

Facial recognition Tom Dougherty, CEO - Stealing Share 23 May 2018 Can facial recognition technology save retail? How far will stores go with facial recognition? Especially in light of a dismal future for brick and mortar stores? Several retailers, including Lowe’s...

Thrive makes a difference for phone users

Thrive app Tom Dougherty, CEO - Stealing Share 22 May 2018 Thrive makes a difference for phone users Like most of us, I have a love-hate relationship with my cell phone. This is why I know Arianna Huffington is onto something great with the Thrive app. On the one...

Repairing the Uber brand falling short

Uber brand Tom Dougherty, CEO - Stealing Share 21 May 2018 Repairing the Uber brand falling short Brand repair can be a difficult thing. Although, not that difficult. The Uber brand needs repairing after numerous scandals involving former CEO Travis Kalanick and...

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