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TOM DOUGHERTY’S OPINIONS.

Clif Bar logo comes alive, mystery dies

  Clif Bar   Tom Dougherty, CEO - Stealing Share 20 May 2019 Clif Bar logo comes alive, mystery dies When it comes to branding, there’s always a fine line between keeping the mystery alive and blowing it open for all to see. Take Clif Bar, which is unveiling...

Social media study shows struggle with importance

  Social media study   Tom Dougherty, CEO - Stealing Share 13 May 2019 Social media study shows struggle with importance Many marketers love social media because it’s cheap. And you can measure it in terms of likes, shares, retweets and comments. But, as a...

Wake up, medical device marketers

  Medical device marketers   Tom Dougherty, CEO - Stealing Share 9 May 2019 Wake up, medical device marketers A few weeks back I wrote a post on pharmaceutical advertising, remember? That there's so much of it? Traditionally, medical devices have not...

A Styrofoam ban is a no brainer

  Styrofoam ban   Tom Dougherty, CEO - Stealing Share 8 May 2019 A Styrofoam ban is a no brainer Maine is banning Polystyrene, commonly known as Styrofoam. Good riddance. It can’t be reused, it’s difficult to recycle, it's not biodegradable and manufacturing...

Please leave Woodstock alone

  Woodstock   Tom Dougherty, CEO - Stealing Share 7 May 2019 Please leave Woodstock alone I was a hippie in my youth. Me, with my puffed coiffure accompanied by bell bottoms and a leather vest. Saddled with a tattered copy of Carlos Castaneda’s The Teachings...

Kentucky Derby controversy – a good thing for the sport?

  Kentucky Derby controversy   Tom Dougherty, CEO - Stealing Share 6 May 2019 Kentucky Derby controversy – a good thing for the sport? In boxing, controversy just primes the mob to yell, “We wanna a rematch!” In horse racing, with the Kentucky Derby...

Walmart online grocery seriously stalking Amazon’s leadership

  Walmart online grocery   Tom Dougherty, CEO - Stealing Share 1 May 2019 Walmart online grocery seriously stalking Amazon’s leadership Thank you, Walmart online grocery. Thank you for giving me one-day shipping from Amazon Prime.I generally hate...

Teenage Engineering, a brand of sound with nuance

  Teenage Engineering   Tom Dougherty, CEO - Stealing Share 30 April 2019 Teenage Engineering, a brand of sound with nuance Recently, the crew at Stealing Share dove into rebranding the cymbal giant, Sabian. This brought us to Sabian’s Canadian headquarters...

Why Amazon stores are struggling

  Amazon stores   Tom Dougherty, CEO - Stealing Share 29 April 2019 Why Amazon stores are struggling More than a year ago, I wrote that the success of Amazon Go and other various Amazon stores would depend on brand. That is, how those stores defined their...

Why we love subscription boxes

  Subscription boxes   Tom Dougherty, CEO - Stealing Share 26 April 2019 Why we love subscription boxes I am a slow learner. Subscription boxes are not in my experience. Yesterday on the way in to the office, I heard a radio commercial I have heard many...

Pharmaceutical TV advertising: Why so much of it?

  Pharmaceutical TV advertising   Tom Dougherty, CEO - Stealing Share 25 April 2019 Pharmaceutical TV advertising: Why so much of it? Has anyone else noticed how crazy pharmaceutical TV advertising has become?I'm not talking about the often outright...

Arya Stark had every right to get naked

  Arya Stark   Tom Dougherty, CEO - Stealing Share 24 April 2019 Arya Stark had every right to get naked (Game of Thrones spoiler alert! Especially when it comes to the beloved and now all grownup Arya Stark.)I was as shocked as everyone else this past...

Grey Goose brand repositions, with mixed results

  Grey Goose brand   Tom Dougherty, CEO - Stealing Share 22 April 2019 Grey Goose brand repositions, with mixed results The Grey Goose brand stands in a current state of confusion. With sales falling (for a variety of reasons), a new campaign seeks to...

5,994 and counting, retail closings at record numbers

  Retail closings   Tom Dougherty, CEO - Stealing Share 17 April 2019 5,994 and counting, retail closings at record numbers In 2018 alone, 5,864 retail locations closed. So far in 2019, retail closings stand at 5,994 and it is only April. If the pace stays...

Game of Thrones is NOT the last TV blockbuster

  TV blockbuster   Tom Dougherty, CEO - Stealing Share 15 April 2019 Game of Thrones is NOT the last TV blockbuster Jon Snow finds out his true lineage. Jamie Lannister sees Bran Stark, whom he pushed out of a tower window in season one. And Sansa doesn’t...

Magic Johnson resigning from the Lakers is about brand

  Magic Johnson   Tom Dougherty, CEO - Stealing Share 10 April 2019 Magic Johnson resigning from the Lakers is about brand The unexpected and sudden announcement that Magic Johnson is stepping down as the President of Basketball Operations for the Los...

Design of Nest also its Achilles heel

  Nest   Tom Dougherty, CEO - Stealing Share 9 April 2019 Design of Nest also its Achilles heel About five years back, I splurged on a Nest thermostat. Then, as is apropos of my marital existence, I pled with my wife for forgiveness. You see, it was really...

Hartford brand uses its equity, but messaging falls flat

  Hartford brand   Tom Dougherty, CEO - Stealing Share 8 April 2019 Hartford brand uses its equity, but messaging falls flat Some are calling the new campaign for the Hartford brand a makeover for that brand. It isn’t. If anything, it’s the Hartford brand...

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