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TOM DOUGHERTY’S OPINIONS.

To join the Apple magazine service or not

  Apple magazine service   Tom Dougherty, CEO - Stealing Share 18 March 2019 To join the Apple magazine service or not The conundrum of being a magazine publisher results in this. Fewer people are buying subscriptions but your content is the only valuable...

Amazon Prime growth means the coming of a new utility

  Amazon Prime growth   Tom Dougherty, CEO - Stealing Share 13 March 2019 Amazon Prime growth means the coming of a new utility Consider the incredible rate of Amazon Prime growth. By the end of 2019, Amazon Prime is predicted to be used by more than 51% of...

The reach of the Harry Potter brand

  Harry Potter brand   Tom Dougherty, CEO - Stealing Share 12 March 2019 The reach of the Harry Potter brand Like any grandfather, I own a more than keen interest in the exploits of my grandchildren. Rhegan — who just turned six this year — holds an array of...

No mistaking what the TurboTax free ads mean

  TurboTax free   Tom Dougherty, CEO - Stealing Share 11 March 2019 No mistaking what the TurboTax free ads mean An often-bemoaned complaint of mine is that so many commercials fail to deliver a share-stealing message. Or even a message at all. That is, most...

Can you position a bank to steal market share?

  Position a bank   Tom Dougherty, CEO - Stealing Share 7 March 2019 Can you position a bank to steal market share? Finding a REAL viable marketing position for a bank is a challenge. But the ability to position a bank is no different from any other...

Xbox One brings the death blow to GameStop

  Xbox One   Tom Dougherty, CEO - Stealing Share 6 March 2019 Xbox One brings the death blow to GameStop The new Xbox One is rumored to include a new feature that is likely to worry retailers like GameStop - no disc drive.If rumors are true (and granted the...

Amazon Dash never really made sense

  Amazon Dash   Tom Dougherty, CEO - Stealing Share 5 March 2019 Amazon Dash never really made sense I admire Amazon’s product ingenuity. So much that I own just about as many Amazon devices as I do from Apple — which is quite the feat for an uber-Apple fan...

Payless brand ignored the signs

  Payless brand   Tom Dougherty, CEO - Stealing Share 27 February 2019 Payless brand ignored the signs Last week, the Payless brand filed for Chapter 11 bankruptcy protection. The discount shoe retailer expects to close all its nearly 2,500 stores in North...

The Planters brand, and doing something stupid

  Planters brand   Tom Dougherty, CEO - Stealing Share 26 February 2019 The Planters brand, and doing something stupid I’m pegged by those nearest and dearest to me as having peculiar dietary choices. There was a month of my life, several years back, where...

Kraft Heinz brand blows apart

  Kraft Heinz brand   Tom Dougherty, CEO - Stealing Share 25 February 2019 Kraft Heinz brand blows apart When the Kraft Heinz brand was born nearly four years ago, it felt like the merging of two powerful food brands. We all know and most of us...

Walmart grocery delivery to overtake Amazon?

  Walmart grocery delivery   Tom Dougherty, CEO - Stealing Share 19 February 2019 Walmart grocery delivery to overtake Amazon? I hate grocery shopping. Let me say that up front. Every Saturday or Sunday, we trek to the nearest Harris Teeter and pile our cart...

Measuring TV advertising effectiveness

  TV Advertising Effectiveness   Tom Dougherty, CEO - Stealing Share 18 February 2019 Measuring TV advertising effectiveness I found a new study utterly hilarious as it says as much about the state of TV advertising effectiveness as it does about attention...

How feasible is the Toys R Us return?

  Toys R Us return   Tom Dougherty, CEO - Stealing Share 13 February 2019 How feasible is the Toys R Us return? It appears the rumors of Toys R Us demise are greatly exaggerated. Tru Kids Brands announces that it has begun the Toys R Us return by reopening...

Amazon FreeTime frees kids and grandparents

  Amazon FreeTime   Tom Dougherty, CEO - Stealing Share 12 February 2019 Amazon FreeTime frees kids and grandparents As I am living it up as a grandfather, I’m developing a fond new appreciation for kid brands. Take, for instance, Lego. I hadn’t thought...

BB&T-SunTrust merger just the start

  BB&T-SunTrust merger   Tom Dougherty, CEO - Stealing Share 11 February 2019 BB&T-SunTrust merger just the start The proposed BB&T-SunTrust merger represents the beginning of a whole new era of banking. Now, I’m under no illusion that mergers...

No buyers for the GameStop brand. Why?

  GameStop brand   Tom Dougherty, CEO - Stealing Share 30 January 2019 No buyers for the GameStop brand. Why? The GameStop brand is desperately looking for someone to buy it. Just come with an offer, it’s saying. Yesterday, the video game...

The Goodwill brand, a retailer with an actual position

  Goodwill   Tom Dougherty, CEO - Stealing Share 29 January 2019 The Goodwill brand, a retailer with an actual position I am a bit of a freak when it comes to the Goodwill brand. And that’s probably taking my obsession with the consignment chain...

Walmart’s success is due to others’ awful retail branding

  Retail branding   Tom Dougherty, CEO - Stealing Share 28 January 2019 Walmart’s success is due to others’ awful retail branding Here’s a shocker. Walmart is crushing the retail sector. No, I mean to the point where retail branding will eventually only be...

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