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TOM DOUGHERTY’S OPINIONS.

The reasons why Whole Foods 365 died

  Whole Foods 365   Tom Dougherty, CEO - Stealing Share 15 January 2019 The reasons why Whole Foods 365 died If nothing else, you have to give it up to Whole Foods for seeing its mistake and not making it worse. The grocery chain announces it's discontinuing Whole...

Capital One TV ad highlights banks’ misguided thinking

  Capital One TV ad   Tom Dougherty, CEO - Stealing Share 14 January 2018 Capital One TV ad highlights banks’ misguided thinking You needn’t go any further to understand the poor state of banking today than watching the most recent Capital One TV ad. In it, a...

The Sears company should just let it go

  Sears company   Tom Dougherty, CEO - Stealing Share 10 January 2018 The Sears company should just let it go Sears receives a last minute reprieve from liquidation from chairman Edward Lampert and a hedge fund. Lampert submitted a revised bid of nearly $5 billion to...

The Leica name speaks for itself

  Leica   Tom Dougherty, CEO - Stealing Share 9 January 2018 The Leica name speaks for itself This past Christmas, I found myself in a usual kind of quagmire. What the heck am I going to buy for my wife? Know first, I tend to go on the extravagant side with my wife’s...

Progressive ad hilarious, without a point

  Progressive ad   Tom Dougherty, CEO - Stealing Share 8 January 2018 Progressive ad hilarious, without a point Humor in advertising often serves as a way to be memorable. But there are also times when it completely overshadows the point of advertising at all. The...

Vaping: An epidemic for teens and the end of an industry

  Vaping   Tom Dougherty, CEO - Stealing Share 19 December 2018 Vaping: An epidemic for teens and the end of an industry The US Surgeon General, the so called “Nation’s Doctor,” released a rare advisory this week calling vaping an epidemic for youth.Why this is such a...

Van Morrison remains a genius

  Van Morrison   Tom Dougherty, CEO - Stealing Share 18 December 2018 Van Morrison remains a genius I recently bought the book, Astral Weeks: A Secret History of 1968, penned by the music journalist, Ryan H. Walsh. Since reading it, I’ve been transfixed by the music...

Media brands facing a lack of importance

  Media brands   Tom Dougherty, CEO - Stealing Share 17 December 2018 Media brands facing a lack of importance Media brands are coming a long way from arriving on your doorstep or mailbox. Because they had to. Or they’ll die.We’ve considered the plight of media brands...

Use Nextdoor, get rid of Facebook

  Nextdoor   Tom Dougherty, CEO - Stealing Share 11 December 2018 Use Nextdoor, get rid of Facebook About a year or so ago, I kissed Facebook goodbye. Much to my surprise, it’s making me use NextDoor more. My withdrawal from online communities probably isn’t a shocker...

Brand purpose is not what many think it is

  Brand Purpose   Tom Dougherty, CEO - Stealing Share 10 December 2018 Brand purpose is not what many think it is So, the marketing term of the year is Brand Purpose, as chosen by the Association of National Advertisers. And what do they use to demonstrate such a term...

Retail market changes are akin to climate change

  Retail market changes   Tom Dougherty, CEO - Stealing Share 6 December 2018 Retail market changes are akin to climate change Are you paying attention to the many retail market changes? I am. Some fundamental changes are afoot. I believe the days of large generalized...

Burger King marketing butt of its own joke

  Burger King marketing   Tom Dougherty, CEO - Stealing Share 5 December 2018 Burger King marketing butt of its own joke Burger King marketing has really gone off the rails. It’s giving away Whoppers for a penny if you order them within 600 feet of a McDonald’s, using...

Does Krave Jerky mark a change in beef jerky?

  Krave Jerky   Tom Dougherty, CEO - Stealing Share 4 December 2018 Does Krave Jerky mark a change in beef jerky? I’ve been fortunate enough (and I say that with the utmost level of sarcasm) to have tried a litany of diets. Most of them are fads, such the newly...

George HW Bush, a public servant we don’t have anymore

  George HW Bush   Tom Dougherty, CEO - Stealing Share 3 December 2018 George HW Bush, the kind of public servant we don't have anymore It’s dangerous for a brand guy like me to wade into political waters. What I say can be interpreted as the way I feel politically,...

AT&T customer service needs a complete overhaul

  AT&T customer service   Tom Dougherty, CEO - Stealing Share 29 November 2018 AT&T customer service needs a complete overhaul There have been times in my 60-plus years when I have felt completely helpless. Like when when my alma mater, the Temple Owls, lost...

The power of the Amazon brand: Inviting it into our lives

  Amazon brand   Tom Dougherty, CEO - Stealing Share 28 November 2018 The power of the Amazon brand: Inviting it into our lives Between Black Friday and Cyber Monday, the Amazon brand receives some of its biggest shopping days. In fact, Cyber Monday was the single...

Developing brand trust

  Brand Trust   Tom Dougherty, CEO - Stealing Share 27 November 2018 Developing brand trust Brand trust is an old story. And often misunderstood. Marketers believe developing trust in a brand simplifies purchasing behavior. In a sense, they are correct.But they...

Liberty Mutual brand goes vanilla

  Liberty Mutual brand   Tom Dougherty, CEO - Stealing Share 25 November 2018 Liberty Mutual brand goes vanilla The cost of clarity is the risk of offense. That’s a mantra we take pretty seriously at Stealing Share. And one the Liberty Mutual brand should consider...

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