Blog
TOM DOUGHERTY’S OPINIONS.
Advertising mistake colors me shocked
Advertising mistake Tom Dougherty, CEO - Stealing Share 20 August 2018 Advertising mistake colors me shocked If you’ve ever been on a TV advertising set, you see the careful craft that goes into everything. No matter how inane the ad might be. That’s why any...
MoviePass – the great idea till it wasn’t
MoviePass Tom Dougherty, CEO - Stealing Share 15 August 2018 MoviePass - the great idea till it wasn’t MoviePass is quickly dying. Its stock is now at five cents a share. It seemed like a great idea. Though, in retrospect, it served only as a great...
Hulu Originals create preference, Netflix diminishes returns
Hulu Originals Tom Dougherty, CEO - Stealing Share 14 August 2018 Hulu Originals create preference, Netflix diminishes returns Like many, I’ve cut my cable cord because, in part, the variety of affordable steaming options made my need for a multitude of cable...
The sheer lunacy of the Overstock brand
Overstock brand Tom Dougherty, CEO - Stealing Share 13 August 2018 The sheer lunacy of the Overstock brand What’s in a brand name? If you consider the Overstock brand, you see a very confused one resulting in an online retailer getting crushed by Amazon. If you’ve...
Common sense in reporting
Common sense? Tom Dougherty, CEO - Stealing Share 9 August 2018 Common sense in reporting It feels like our news media is under attack every day. Just a little common sense helps in sorting out spin from news. Don’t confuse tabloids with news. I don’t....
Mattress Firm brand goes ker-plunk. Surprised?
Mattress Firm brand Tom Dougherty, CEO - Stealing Share 8 August 2018 Mattress Firm brand goes ker-plunk. Surprised? It looks like yet another retailer rests on the cusp of filing for bankruptcy. This time it’s the Mattress Firm brand going away. Is anyone really...
The LeBron James brand is more than basketball
LeBron James brand Tom Dougherty, CEO - Stealing Share 7 August 2018 The LeBron James brand is more than basketball It’s possible that when his time is up, the impact of the LeBron James brand off the basketball court will outweigh all he has accomplished on it....
SunnyD brand fails in its comeback attempt
SunnyD brand Tom Dougherty, CEO - Stealing Share 6 August 2018 SunnyD brand fails in its comeback attempt For those who have heard me speak, you’ve no doubt heard me uphold the SunnyD brand as the opposite of what we do at Stealing Share. We create preference. If...
Reverse Mortgage Scam
Reverse mortgages Tom Dougherty, CEO - Stealing Share 2 August 2018 Reverse mortgage scam I’ve always hated the reverse mortgage commercials. They pop up when watching any grown-up TV programming. And they drone on and on. I'm pretty sure they are a scam. Reverse...
Shenandoah National Park fills with magic and wonder
Shenandoah National Park Tom Dougherty, CEO - Stealing Share 31 July 2018 Shenandoah National Park fills with magic and wonder This past weekend, nearly all of my immediate family broke away from the hubbub of our day-to-day lives for a camping trip in Shenandoah...
Facebook brand meaning stands for secret and inept
Facebook brand meaning Tom Dougherty, CEO - Stealing Share 30 July 2018 Facebook brand meaning stands for secret and inept The Facebook brand meaning is under siege. Its stock plummets 19% on Thursday, robbing it of $119 billion in market value. You might say,...
Washington DC just an excuse for Ivanka Trump brand
Ivanka Trump brand Tom Dougherty, CEO - Stealing Share 25 July 2018 Washington DC just an excuse for Ivanka Trump brand Citing her continued work in Washington for the “foreseeable future,” Ivanka Trump decides to close down her Ivanka Trump brand. Ivanka says,...
The true cost of the New York Daily News cuts
New York Daily News Tom Dougherty, CEO - Stealing Share 24 July 2018 The true cost of the New York Daily News cuts It’s a simple sign of the times that the infamous New York Daily News cuts 50% of its editorial staff – and it represents just another day for...
Wide-Bodies. Aircraft and People.
Airbus and Wide-Bodies Tom Dougherty, CEO - Stealing Share 20 July 2018 Airlines and Wide-Bodies Wide-Bodies. Airbus Wide-Body. Hooray for wide-bodies! I'm not a wide body but I am a frequent flyer. As it is, I'm not writing about the airline industry as such. And, I...
Prime Day remains the tops, despite glitches
Prime Day Tom Dougherty, CEO - Stealing Share 17 July 2018 Prime Day remains the tops, despite glitches There are very few shopping events that get me excited. Let me rephrase that. There is only one shopping event that gets me excited — Amazon’s Prime Day. Even...
Netflix downloads grow more robust
Netflix downloads Tom Dougherty, CEO - Stealing Share 16 July 2018 Netflix downloads grow more robust It’s a stunner to me that only a few streaming services do it, but why don’t more of them offer downloads of their content like Netflix? OK, Amazon Prime...
The Korg Volca series cements its place among synthesizers
Korg Volca series Tom Dougherty, CEO - Stealing Share 10 July 2018 The Korg Volca series cements its place among synthesizers The following is a blog on the Korg Volca series by brand strategist, Mark Dougherty I’ve been playing the guitar for close to 25 years....
Got Milk? gets a new spin
Got Milk? Tom Dougherty, CEO - Stealing Share 9 July 2018 Got Milk? gets a new spin You’ve seen them everywhere. Ad campaigns or storefronts with some play on the famous Got Milk campaign. Got Tacos? Got Shoes? Whatever it is. Some believe it’s some miracle phrase...