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TOM DOUGHERTY’S OPINIONS.
Zion Williamson, the shoe explosion and the Nike brand
Zion and Nike Tom Dougherty, CEO - Stealing Share 20 March 2019 Zion Williamson, the shoe explosion and the Nike brand It's that time of year again. March Madness is upon us. And, with Temple (my alma mater) losing last night, I’m most looking forward to...
Let’s understand what’s happening with the Dalai Lama
The Dalai Lama Tom Dougherty, CEO - Stealing Share 19 March 2019 Let’s understand what’s happening with the Dalai Lama I’ve been a practicing Buddhist for more than 25 years. So, last week’s Time magazine cover featuring His Holiness, the 14th Dalai...
First Citizens Bank, vanilla banking
First Citizens Bank Tom Dougherty, CEO - Stealing Share 18 March 2019 First Citizens Bank, vanilla banking How bad is the new campaign for First Citizens Bank? It is so bad I never noticed it.Instead, a former client and marketing professional wrote me —...
To join the Apple magazine service or not
Apple magazine service Tom Dougherty, CEO - Stealing Share 18 March 2019 To join the Apple magazine service or not The conundrum of being a magazine publisher results in this. Fewer people are buying subscriptions but your content is the only valuable...
Amazon Prime growth means the coming of a new utility
Amazon Prime growth Tom Dougherty, CEO - Stealing Share 13 March 2019 Amazon Prime growth means the coming of a new utility Consider the incredible rate of Amazon Prime growth. By the end of 2019, Amazon Prime is predicted to be used by more than 51% of...
The reach of the Harry Potter brand
Harry Potter brand Tom Dougherty, CEO - Stealing Share 12 March 2019 The reach of the Harry Potter brand Like any grandfather, I own a more than keen interest in the exploits of my grandchildren. Rhegan — who just turned six this year — holds an array of...
No mistaking what the TurboTax free ads mean
TurboTax free Tom Dougherty, CEO - Stealing Share 11 March 2019 No mistaking what the TurboTax free ads mean An often-bemoaned complaint of mine is that so many commercials fail to deliver a share-stealing message. Or even a message at all. That is, most...
Can you position a bank to steal market share?
Position a bank Tom Dougherty, CEO - Stealing Share 7 March 2019 Can you position a bank to steal market share? Finding a REAL viable marketing position for a bank is a challenge. But the ability to position a bank is no different from any other...
Xbox One brings the death blow to GameStop
Xbox One Tom Dougherty, CEO - Stealing Share 6 March 2019 Xbox One brings the death blow to GameStop The new Xbox One is rumored to include a new feature that is likely to worry retailers like GameStop - no disc drive.If rumors are true (and granted the...
Amazon Dash never really made sense
Amazon Dash Tom Dougherty, CEO - Stealing Share 5 March 2019 Amazon Dash never really made sense I admire Amazon’s product ingenuity. So much that I own just about as many Amazon devices as I do from Apple — which is quite the feat for an uber-Apple fan...
Payless brand ignored the signs
Payless brand Tom Dougherty, CEO - Stealing Share 27 February 2019 Payless brand ignored the signs Last week, the Payless brand filed for Chapter 11 bankruptcy protection. The discount shoe retailer expects to close all its nearly 2,500 stores in North...
The Planters brand, and doing something stupid
Planters brand Tom Dougherty, CEO - Stealing Share 26 February 2019 The Planters brand, and doing something stupid I’m pegged by those nearest and dearest to me as having peculiar dietary choices. There was a month of my life, several years back, where...
Kraft Heinz brand blows apart
Kraft Heinz brand Tom Dougherty, CEO - Stealing Share 25 February 2019 Kraft Heinz brand blows apart When the Kraft Heinz brand was born nearly four years ago, it felt like the merging of two powerful food brands. We all know and most of us...
Walmart grocery delivery to overtake Amazon?
Walmart grocery delivery Tom Dougherty, CEO - Stealing Share 19 February 2019 Walmart grocery delivery to overtake Amazon? I hate grocery shopping. Let me say that up front. Every Saturday or Sunday, we trek to the nearest Harris Teeter and pile our cart...
Measuring TV advertising effectiveness
TV Advertising Effectiveness Tom Dougherty, CEO - Stealing Share 18 February 2019 Measuring TV advertising effectiveness I found a new study utterly hilarious as it says as much about the state of TV advertising effectiveness as it does about attention...
How feasible is the Toys R Us return?
Toys R Us return Tom Dougherty, CEO - Stealing Share 13 February 2019 How feasible is the Toys R Us return? It appears the rumors of Toys R Us demise are greatly exaggerated. Tru Kids Brands announces that it has begun the Toys R Us return by reopening...
Amazon FreeTime frees kids and grandparents
Amazon FreeTime Tom Dougherty, CEO - Stealing Share 12 February 2019 Amazon FreeTime frees kids and grandparents As I am living it up as a grandfather, I’m developing a fond new appreciation for kid brands. Take, for instance, Lego. I hadn’t thought...
BB&T-SunTrust merger just the start
BB&T-SunTrust merger Tom Dougherty, CEO - Stealing Share 11 February 2019 BB&T-SunTrust merger just the start The proposed BB&T-SunTrust merger represents the beginning of a whole new era of banking. Now, I’m under no illusion that mergers...