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TOM DOUGHERTY’S OPINIONS.

The Dunkin drive-thru is a testament to brand ignorance

  Dunkin drive-thru   Tom Dougherty, CEO - Stealing Share 14 August 2019 The Dunkin drive-thru is a testament to brand ignorance Dunkin Donuts, or Dunkin, or whatever the hell you are supposed to call it, just doesn’t understand how customers interpret its...

Millennials changing the apparel industry in fascinating ways

  Apparel industry, Millennials   Tom Dougherty, CEO - Stealing Share 13 August 2019 Millennials changing the apparel industry in fascinating ways Wanna find how much the world has changed by looking into an unlikely place? How about the changing attitudes...

Walgreens closing 200 stores comes as no surprise

  Walgreens closing stores   Tom Dougherty, CEO - Stealing Share 7 August 2019 Walgreens closing 200 stores comes as no surprise Walgreens closing 200 store means now I can drive a whole block and not see a pharmacy. Everyone knows there’s a pharmacy on...

Landr represents – and helps – the busy musician

  Landr   Tom Dougherty, CEO - Stealing Share 30 July 2019 Landr represents - and helps - the busy musician My eldest son embraces the journey of a recording and performing musician. Now closing in on his fourth decade (which is hard enough for me to...

Starbucks Delivers requires a new brand focus

  Starbucks Delivers   Tom Dougherty, CEO - Stealing Share 29 July 2019 Starbucks Delivers requires a new brand focus Well, it’s official now. With Starbucks Delivers going nationwide next year, the Starbucks brand is no longer about the experience of being...

The sky is not falling: Netflix subscribers still envy of industry

  Netflix subscribers   Tom Dougherty, CEO - Stealing Share 22 July 2019 The sky is not falling: Netflix subscribers still envy of industry Fear not for Netflix. The streaming giant announces last week that Netflix subscribers grew by only 2.7 million in the...

The Burger King taco is here, and it’s what you think

  The Burger King taco   Tom Dougherty, CEO - Stealing Share 17 July 2019 The Burger King taco is here, and it’s what you think The new Burger King taco is arriving for a limited time, so plunk down your one dollar for it. Yes, a taco from a chain with...

Beyond Meat plays it smart, but needs a better brand position

  Beyond Meat   Tom Dougherty, CEO - Stealing Share 16 July 2019 Beyond Meat plays it smart, but needs a better brand position Before I delve into my admiration for the Beyond Meat product line, here’s an anecdote. For 58 years, I was a voracious meat eater....

Print newspapers dying produces a new media landscape

  Print newspapers   Tom Dougherty, CEO - Stealing Share 15 July 2019 Print newspapers dying produces a new media landscape Little says more about the state of today’s print newspapers than a few reports trickling in late last week. First, many newspaper...

The reasons for many credit union troubles

  Credit union troubles   Tom Dougherty, CEO - Stealing Share 11 July 2019 The reasons for many credit union troubles I think everyone knows what a credit union represents. For many, they are just another BANK. For the loyal credit unioners (my word), they...

The USWNT brand standing as a brand for equality

  The USWNT brand   Tom Dougherty, CEO - Stealing Share 10 July 2019 The USWNT brand standing as a brand for equality The USWNT once again wins the World Cup, marking the fourth win for our new heroes. On one hand, the USWNT brand means winning, justifying...

I was wrong. Customer service at Sweetwater rocks.

  Sweetwater customer service   Tom Dougherty, CEO - Stealing Share 9 July 2019 I was wrong. Customer service at Sweetwater rocks. I hold strong opinions about most everything in life. But heck, those opinions are always steeped in a set of unwavering...

Food delivery apps make branding even more important

  Food delivery apps   Tom Dougherty, CEO - Stealing Share 8 July 2019 Food delivery apps make branding even more important Unless you live in a rural area, I’m imaging you’re learning the convenience of food delivery apps like DoorDash, Grubhub and Uber...

The OtterBox brand, a style brand or a safety brand?

  The OtterBox brand   Tom Dougherty, CEO - Stealing Share 2 July 2019 The OtterBox brand, a style brand or a safety brand? Here is a curious tidbit about me. I have a freaky compulsion about buying phone cases. I feel a bit ashamed admitting this because...

Nicorette. The subtle repositioning of a brand.

  Nicorette   Tom Dougherty, CEO - Stealing Share 1 July 2019 Nicorette. The subtle repositioning of a brand. A transformation is happening. Right before our eyes — or maybe through our noses. Nicorette. You know it? It is a nicotine delivery system. It...

Why we hate going to an auto dealership

  Auto dealerships   Tom Dougherty, CEO - Stealing Share 1 July 2019 Why we hate going to an auto dealership See if this sounds familiar to you. Last week, I arrive at an auto dealership to pick up my wife who was dropping off her car for repair. I park near...

A sign of sheer panic: Returning to the old Pizza Hut logo

  Pizza Hut logo   Tom Dougherty, CEO - Stealing Share 26 June 2019 A sign of sheer panic: Returning to the old Pizza Hut logo Here’s case study in sheer panic. The old Pizza Hut logo is coming back, replacing the current round logo because, well, the...

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