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TOM DOUGHERTY’S OPINIONS

HBO Max finally arrives, and what it says about streaming’s future

  HBO Max arrives   Tom Dougherty, CEO - Stealing Share 28 May 2020 HBO Max finally arrives, and what it says about streaming’s future Because we're all being shut in to prevent the spread of COVID-19, streaming TV is booming. And new services are popping up...

New positioning for universities post Covid-19

  Universities post Covid-19   Tom Dougherty, CEO - Stealing Share 27 May 2020 New positioning for universities post Covid-19 Higher education is upside down. What was a given just five months ago is no longer certain. Universities post COVID-19 are facing...

COVID-19 speeds up auto sales evolution

  Auto sales   Tom Dougherty, CEO - Stealing Share 26 May 2020 COVID-19 speeds up auto sales evolution The COVID-19 virus has certainly changed the way we shop and how retailers react. But what changes will stay, evolve or simply go away? If one thing’s...

Where the Apple TV+ service goes from here

  The Apple TV+ service   Tom Dougherty, CEO - Stealing Share 21 May 2020 Where the Apple TV+ service goes from here In this time of quarantine, streaming TV is booming. More people are watching Netflix, Amazon Prime, Disney Plus and Hulu than ever before....

What the NASCAR reopening means

  NASCAR reopening   Tom Dougherty, CEO - Stealing Share 19 May 2020 What the NASCAR reopening means Sports are creeping back into our lives with some charity events, UFC fights and some soccer. But many more than expected tuned into the NASCAR reopening...

JCPenney bankruptcy expected, COVID-19 or not

  JCPenney bankruptcy   Tom Dougherty, CEO - Stealing Share 18 May 2020 JCPenney bankruptcy expected, COVID-19 or not When news of the JCPenney bankruptcy spread over the weekend, was anyone surprised? The retailer can blame the COVID-19 virus all it wants....

BJ’s Wholesale hits the right tone, approach

  BJ's Wholesale Club   Tom Dougherty, CEO - Stealing Share 14 May 2020 BJ’s Wholesale hits the right tone, approach We’re all watching brands struggle marketing during this time of quarantine. And, for the most part, they are merely doing the expected. Not...

COVID-19 effects: What lasts, and what doesn’t

  COVID-19 effects   Tom Dougherty, CEO - Stealing Share 11 May 2020 COVID-19 effects: What lasts, and what doesn’t I’m fascinated by the changes the COVID-19 virus imposes on products as consumer habits change. For example, the COVID-19 effects produce an...

Wear your masks: It’s fast becoming the (required) new normal

  Wear your masks   Tom Dougherty, CEO - Stealing Share 4 May 2020 Wear your masks: It’s fast becoming the (required) new normal In thinking about what the world will be like in the post COVID-19 era (or at least, the adaption to it), I think I’ve witnessed...

It’s a start: NCAA athletes benefiting from their likenesses

  NCAA athletes   Tom Dougherty, CEO - Stealing Share 30 April 2020 It’s a start: NCAA athletes benefiting from their likenesses It’s not perfect, but NCAA athletes being allowed to profit off their likeness is a start in the right direction for amateur...

What will the post COVID-19 landscape look like?

  Post COVID-19   Tom Dougherty, CEO - Stealing Share 29 April 2020 What will the post COVID-19 landscape look like? I’ve been thinking a lot recently about what the world will look like once the economy opens back up (post-vaccine or otherwise). What will...

Strangely, the new Burger King TV ad works in today’s times

  Burger King TV ad   Tom Dougherty, CEO - Stealing Share 27 April 2020 Strangely, the new Burger King TV ad works in today’s times Amid all the ads we’ve seen of brands telling us that they care and we’ll all get through this, one TV spot actually stands...

American Airlines TV ad dismisses the most important part

  American Airlines TV ad   Tom Dougherty, CEO - Stealing Share 23 April 2020 American Airlines TV ad dismisses the most important part The new American Airlines TV ad, its first in four years, is quite creative in how the brand was able to assemble it. But...

The NFL Draft: The league gets lucky

  The NFL Draft   Tom Dougherty, CEO - Stealing Share 22 April 2020 The NFL Draft: The league gets lucky I’m not the biggest NFL fan (I prefer the college level), but I do find the actions of sports’ most valuable brand interesting and often amusing. Gronk...

Why Apple’s iPhone SE will become THE mainstream smart phone

  iPhone SE   Tom Dougherty, CEO - Stealing Share 21 April 2020 Why Apple’s iPhone SE will become THE mainstream smart phone I’ve certainly been writing quite a bit about our COVID-19 messaging model that tracks the changes in human motivators during this...

Grocery brands missing today’s opportunity

  Grocery brands   Tom Dougherty, CEO - Stealing Share 20 April 2020 Grocery brands missing today’s opportunity Inserted in an interview with Kroger CEO Rodney McMullen on the current state of grocery brands was an interesting tidbit about his own.“Customers...

Coldwell Banker ad fails with today’s human motivators

  Coldwell Banker ad in today's environment   Tom Dougherty, CEO - Stealing Share 16 April 2020 Coldwell Banker ad fails with today’s human motivators Marketers all over are desperately trying to find ways to impact target audiences during this time of the...

Marketing during COVID-19: A primer

  Marketing during COVID-19   Tom Dougherty, CEO - Stealing Share 6 April 2020 Marketing during COVID-19: A Primer So much is uncertain these days. And uncertainty often gives way to fear. That’s what many brands are feeling right now and why marketing...

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