Blog
TOM DOUGHERTY’S OPINIONS.
Ataribox is perfect for this moment in time
Ataribox Tom Dougherty, CEO - Stealing Share 18 July 2017 Ataribox is perfect for this moment in time I’ll repeat just as I have said in the past, “I am by no means a video gamer.” But I do know Atari and have an interest in Ataribox. But my lack of gaming skills...
Time rebranding is fools gold with name change
Time rebranding Tom Dougherty, CEO - Stealing Share 17 July 2017 Time rebranding is fools gold with name change News reports say there’s a Time rebranding effort afoot. And I think it’s fool’s gold to think that will make the company (and its magazines) more relevant....
Boston Scientific TV spot doesn’t create preference
Boston Scientific Tom Dougherty, CEO - Stealing Share 13 July 2017 Boston Scientific TV spot doesn't create preference There are few, if any, companies that brand products and companies in the medical device category more than Stealing Share. We’ve worked with...
McDonalds healthy food turns sour
McDonalds healthy food Tom Dougherty, CEO - Stealing Share 12 July 2017 McDonalds healthy food turns sour I can’t believe I am saying this. The McDonalds healthy food initiative lives up to its promise of improving the quality and healthiness of its fast food options....
Amazon IT comes to take down Best Buy
Amazon IT Tom Dougherty, CEO - Stealing Share 11 July 2017 Amazon IT comes to take down Best Buy I've well documented my detest of Best Buy. And the new appearance of Amazon IT may finally put the retail brand to rest. Seems to me, there isn't much of anything Best...
QVC HSN to merge, to what effect?
QVC HSN merger Tom Dougherty, CEO - Stealing Share 10 July 2017 QVC HSN to merge, to what effect? Another fallout from Amazon’s continued retail dominance. One that never occurred to me. The home shopping networks, QVC and Home Shopping Network (HSN). In reaction to...
Whole Foods acquisition better defines Amazon
Whole Foods acquisition Tom Dougherty, CEO - Stealing Share 28 June 2017 Whole Foods acquisition better defines Amazon For $13.7 billion, Amazon once again changes the online retailing game. With its acquisition of Whole Foods, Amazon is no longer just an online...
Put the CNN retraction in context, please
CNN retraction Tom Dougherty, CEO - Stealing Share 27 June 2017 Put the CNN retraction in context, please Dammit. I can see where this CNN retraction of a story concerning a Donald Trump confidant leads. Now, all those who believe mainstream news sources are fake news...
Twin Peaks destroys your mind, connection to reality
Twin Peaks Tom Dougherty, CEO - Stealing Share 26 June 2017 Twin Peaks destroys your mind, connection to reality This is not a recap. Otherwise, that’d mean I have a greater conscious understanding of last night’s airing of Twin Peaks. For those who saw it, are you...
The Fox News brand changes for the better?
Fox News brand Tom Dougherty, CEO - Stealing Share 19 June 2017 The Fox News brand changes for the better? What’s your opinion of the Fox News brand? I assume it depends on your political leaning. Those on the left believe the network is overly biased to the right....
The brand stickiness of Trump is about emotion
Brand Stickiness Tom Dougherty, CEO - Stealing Share 15 June 2017 The brand stickiness of Trump is about emotion Brand stickiness is often tossed about when rebranding. The idea is to make the brand message more memorable. To say it a different way, making the brand...
Game of Thrones spinoffs will bore me
Game of Thrones spinoffs Tom Dougherty, CEO - Stealing Share 14 June 2017 Game of Thrones spinoffs will bore me I’ve seen every episode of Game of Thrones. Some of them, like “The Red Wedding,” more than once. Which is why any Game of Thrones spinoffs seem like a bad...
Most research companies simply suck
Research companies Tom Dougherty, CEO - Stealing Share 12 June 2017 Most research companies simply suck It amazes me what many research companies come up with. A recent study by Cambridge Analytica found that, huh, high quality and affordability top the list of...
OverDrive a haven for book readers
OverDrive Tom Dougherty, CEO - Stealing Share 6 June 2017 OverDrive a haven for book readers For those who love to read, the OverDrive app might just be the greatest gift to readers of all tastes. And what’s better. It’s also keeping our libraries relevant and...
It’s official. The NBA Finals are booooorrriiiing.
NBA Finals Tom Dougherty, CEO - Stealing Share 5 June 2017 It's official. The NBA Finals are booooorrriiiing. The image of Steph Curry seemingly napping on the sideline as his Golden State Warriors once again trounced the Cleveland Cavaliers in Game 2 of the NBA...
Retail Market Study. Redefining the category
MARKET STUDY Retail Market Brand Study. A Failing Market. "Retail is in the throes of monumental change. Those who change everything will survive. Those holding onto outdated business models will die." Retail market study. An in-depth look at the retail category...
Dennys Demand for couch potatoes everywhere
Dennys Demand Tom Dougherty, CEO - Stealing Share 1 June 2017 Dennys Demand for couch potatoes everywhere Reading about Dennys Demand reminds me of something I saw on a recent business trip. A side outside a McDonalds with this offer: Call Uber Eats for delivery! How...
Confederate Statue Removal. Abomination.
Rewriting History. Brands must be true. Tom Dougherty, CEO - Stealing Share 31 May 2017 Confederate Statue Removal Confederate Statue Removal The Confederate statue removal creates a modern US brand with no basis in truth. Modern racist (1950s) history hijacked the...