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TOM DOUGHERTY’S OPINIONS.

Nebraska tourism campaign kicks ass

  Nebraska tourism   Tom Dougherty, CEO - Stealing Share 22 October 2018 Nebraska tourism campaign kicks ass Oh, the poor people of Nebraska. The Nebraska Tourism Commission unveils a kick-ass campaign, and residents think it sucks. “This’ll get folks flocking here in...

The Video Advertising Bureau recommends crap

  Video Advertising Bureau   Tom Dougherty, CEO - Stealing Share 18 October 2018 The Video Advertising Bureau recommends crap Can you sing the Wayfair jingle? The Video Advertising Bureau wants you to believe it’s so important.   "Is the future uncertain? Nope. It’s...

The Target brand takes advantage of an opportunity

  Target brand   Tom Dougherty, CEO - Stealing Share 17 October 2018 The Target brand takes advantage of an opportunity The Target brand is planning to create a new toy initiative in stores and online as the retailer enters into the Christmas selling season. Spurred...

A Palm device is back. Yay.

  Palm device   Tom Dougherty, CEO - Stealing Share 16 October 2018 A Palm device is back. Yay. Here is a novel idea. How about all these aging tech companies — you know, those unwilling to give up the ghost — just send me their extra cash. That way, they won’t need...

Sears branding spells its doom

  Sears branding   Tom Dougherty, CEO - Stealing Share 15 October 2018 Sears branding spells its doom Scan through our website or this blog and, no doubt, you’ll find many articles on the downfall of Sears branding. So this will seem like piling on with the news that...

Today’s mean politics

  Mean politics   Tom Dougherty, CEO - Stealing Share 11 October 2018 Today’s mean politics You know what? I'm tired of today’s mean politics. What about you? It does not take a single brain cell to ridicule a political opponent. Not a drop of creativity to demean the...

The Google brand doomed Google+

  The Google brand   Tom Dougherty, CEO - Stealing Share 10 October 2018 The Google brand doomed Google+ Google+ was doomed from the start. There are only so many social networks one can prefer. And, more importantly, there exists the little problem of the Google...

Airbnb brand brings home to travel

  Airbnb brand   Tom Dougherty, CEO - Stealing Share 9 October 2018 Airbnb brand brings home to travel If there is one thing my family and I do a lot of, it’s travel. Frankly, the gang and I just can’t help it. It’s in our blood, er, well, maybe we’re just addicted to...

Hulu TV taps into a strong emotion

  Hulu TV   Tom Dougherty, CEO - Stealing Share 8 October 2018 Hulu TV taps into a strong emotion The new Hulu TV ad campaign reminds me of a strategy we employed for a client not long ago. Conducting its main business at trade shows, we developed a brand focused on...

Doubling the minimum wage? Good on Amazon.

  Minimum Wage   Tom Dougherty, CEO - Stealing Share 3 October 2018 Doubling the minimum wage? Good on Amazon. Call it a response to critics of its labor practices or call it a response to a tight labor market. Amazon increasing its minimum wage in the US to $15 an...

Bird scooters may be the future

  Bird scooters   Tom Dougherty, CEO - Stealing Share 2 October 2018 Bird scooters may be the future Last weekend, my wife and I trekked to downtown Raleigh to visit my daughter. Our end game was to see the iconic Joan Baez in concert. (She was utterly...

Chevy guy is back and oh so smug

  Chevy guy   Tom Dougherty, CEO - Stealing Share 1 October 2018 Chevy guy is back and oh so smug Yes, the Chevy guy is back and as annoying as ever. In a new spot airing over the weekend, he appears by showing that Chevy has won the JD Power dependability award for...

Amazon Alexa and good manners

  Amazon Alexa   Tom Dougherty, CEO - Stealing Share 28 September 2018 Amazon Alexa and good manners Anyone else thinking this generation of kids could use a bit of behavior adjustment? I think there is a place for Amazon Alexa in all of this. But I digress. I have...

Naming a Brand

  Naming a brand   Tom Dougherty, CEO - Stealing Share 27 September 2018 Naming a Brand When rebranding or launching a new brand we’re often tasked with naming that brand for products and services. We spend lots of energy picking the right name. You would think naming...

Weight Watchers rebrand is anything but

  Weight Watchers   Tom Dougherty, CEO - Stealing Share 25 September 2018 Weight Watchers rebrand is anything but Sometimes a brand can come ever so close to repositioning itself correctly and yet still miss the mark entirely. Enter Weight Watchers. You know the...

Amazon’s Echo Auto will be another smash

  Echo Auto   Tom Dougherty, CEO - Stealing Share 24 September 2018 Amazon’s Echo Auto will be another smash If you think about it, the greatest technological impact on our lives in the last three years is Amazon’s Echo. Yes, it’s only been three years since Alexa...

TV ads using the same exact song

  TV ads   Tom Dougherty, CEO - Stealing Share 17 September 2018 TV ads using the same exact song Watching TV over the weekend (while ignoring Florence), the following two TV ads played back to back. Notice the similarities? (Hint: Turn up your volume.)  ...

It’s September 11. And I forgot. Shame on me.

  September 11   Tom Dougherty, CEO - Stealing Share 11 September 2018 It’s September 11. And I forgot. Shame on me. It’s easy to get caught up in the mundanity of life. If you’re anything like me, the constant hubbub of the daily grind keeps a hold of you. Work,...

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