Blog
TOM DOUGHERTY’S OPINIONS
Beyond Meat ad shows progress, but miles to go
Beyond Meat ad Tom Dougherty, CEO - Stealing Share 5 August 2020 Beyond Meat ad shows progress, but miles to go A little more than a year ago, I wrote that the new Beyond Meat ad was interesting but failed to include the customer in it.It seems the...
What would Microsoft even do with TikTok?
Microsoft and TikTok Tom Dougherty, CEO - Stealing Share 4 August 2020 What would Microsoft even do with TikTok? I'll admit I knew little about TikTok, other than it’s Chinese-owned and President Trump wants to ban it unless a US company owns a stake in...
Can movie theaters become brands?
Movie theaters Tom Dougherty, CEO - Stealing Share 3 August 2020 Can movie theaters become brands? If there’s one thing we’ve learned past four months, the COVID-19 pandemic speeds up trends already in motion. Car lots and grocery stores are becoming...
The hybrid schooling model exasperates problems
Hybrid schooling model Tom Dougherty, CEO - Stealing Share 29 November 2016 The hybrid schooling model exasperates problems Oh, how I would hate to hold a public office right now. Worse than that, a superintendent of a school district (especially in my...
SchoolMaskPack works within Crayola’s brand – and kids’ personalities
SchoolMaskPack Tom Dougherty, CEO - Stealing Share 29 November 2016 SchoolMaskPack works within Crayola’s brand – and kids’ personalities As a grandparent of two, I worry about kids going back to school this fall (or next month in some cases). For...
AirPods Pro missing marketing opportunity in COVID-19 world
AirPods Pro Tom Dougherty, CEO - Stealing Share 21 July 2020 AirPods Pro missing marketing opportunity in COVID-19 world Covid-19 has ushered in a new sense of normal for all of us, including us at Stealing Share. Gone are the blistering brain-storming...
Walmart mask mandate sends a powerful statement
Walmart mask mandate Tom Dougherty, CEO - Stealing Share 20 July 2020 Walmart mask mandate sends a powerful statement Today is an important day. Yep, because July 20, 2020 becomes the day the nation’s largest retailer requires its customers to wear...
COVID-19 marketing enters a new phase: Disinfectant labeling
COVID-19 marketing Tom Dougherty, CEO - Stealing Share 13 July 2020 COVID-19 marketing enters a new phase: Disinfectant labeling Lost in the think pieces (including my own) of COVID-19 marketing lies something few of us considered. The effect of the...
The Zoom brand shouldn’t play it safe moving forward
The Zoom brand Tom Dougherty, CEO - Stealing Share 7 July 2020 The Zoom brand shouldn’t play it safe moving forward The Zoom brand is one consumer service that’s becoming synonymous with success during the global pandemic. Which is why it needs to be as...
Money drives Washington Redskins name change
Washington Redskins Tom Dougherty, CEO - Stealing Share 6 July 2020 Money drives Washington Redskins name change In the 1976 classic All the President’s Men, Deep Throat becomes agitated with Bob Woodward (played by Robert Redford) over his lack of...
MLB return in jeopardy, so is the sport itself
MLB return? Tom Dougherty, CEO - Stealing Share 16 June 2020 MLB return in jeopardy, so is the sport itself An MLB return to play would be more important to that sport than any other, yet major league baseball finds itself on the brink of disaster over...
The NASCAR rebrand finally arrives
NASCAR rebrand Tom Dougherty, CEO - Stealing Share 15 June 2020 The NASCAR rebrand finally arrives The NASCAR rebrand continues, a long journey from its beginning. The stock car racing organization holds roots in the South when bootleggers during...
League accepting NFL protests. Tide turning?
NFL protests Tom Dougherty, CEO - Stealing Share 9 June 2020 League accepting NFL protests. Tide turning? If there’s one thing we’ve learned over the past few days, it’s that the NFL players own a lot more power than they (or we) previously thought. The...
Right now. OUR brand matters most of all.
Our brand Tom Dougherty, CEO - Stealing Share 2 June 2020 Right now. OUR brand matters most of all. These are the strangest of times — none like I can ever remember or could have imagined. And I can’t help but feel the world is cascading into an...
Brands surprisingly respond to Black Lives Matter, sensing change
Black Lives Matter Tom Dougherty, CEO - Stealing Share 1 June 2020 Brands surprisingly respond to Black Lives Matter, sensing change Few institutions are more wary of diving into the ocean of social issues than corporate America. So it was surprising and...
HBO Max finally arrives, and what it says about streaming’s future
HBO Max arrives Tom Dougherty, CEO - Stealing Share 28 May 2020 HBO Max finally arrives, and what it says about streaming’s future Because we're all being shut in to prevent the spread of COVID-19, streaming TV is booming. And new services are popping up...
New positioning for universities post Covid-19
Universities post Covid-19 Tom Dougherty, CEO - Stealing Share 27 May 2020 New positioning for universities post Covid-19 Higher education is upside down. What was a given just five months ago is no longer certain. Universities post COVID-19 are facing...
COVID-19 speeds up auto sales evolution
Auto sales Tom Dougherty, CEO - Stealing Share 26 May 2020 COVID-19 speeds up auto sales evolution The COVID-19 virus has certainly changed the way we shop and how retailers react. But what changes will stay, evolve or simply go away? If one thing’s...