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TOM DOUGHERTY’S OPINIONS.

Rolling Stone magazine seeking change with sale

Rolling Stone magazine Tom Dougherty, CEO - Stealing Share 19 September 2017 Rolling Stone magazine seeking change with sale Last week, my oldest son wrote a guest blog. His post, something special to his heart, highlights the music review site, Pitchfork. I...

Goose Island beer sorta gets microbrew drinkers

Goose Island beer Tom Dougherty, CEO - Stealing Share 18 September 2017 Goose Island beer sorta gets microbrew drinkers If there’s one thing we know about microbrew drinkers, it’s that they are always trying something new. For that reason, the Goose Island beer ads...

Optum is a business not a brand

The Optum brand is too busy Tom Dougherty, CEO - Stealing Share 14 September 2017 What is Optum? You know, I like the new Optum commercial. And I like the graphic design of the logo. Come to think of it, I also like the theme line “How well gets done” even as I see it...

The Nordstrom brand takes a new approach

Nordstrom brand Tom Dougherty, CEO - Stealing Share 13 September 2017 The Nordstrom brand takes a new approach Nordstrom is launching a new kind of store, as the Nordstrom brand verges on being bought by Leonard Green & Partners, taking the chain private. In a...

Pitchfork keeps my faith in music alive

Pitchfork Tom Dougherty, CEO - Stealing Share 12 September 2017 Pitchfork keeps my faith in music alive The following guest blog is by Mark Dougherty, a brand strategist and music aficionado. And a fan of Pitchfork.  As the blurb above notes, I am a music guy. What’s...

A food crisis is coming, what’s being done about it

Food crisis Tom Dougherty, CEO - Stealing Share 11 September 2017 A food crisis is coming, what's being done about it Many decry the true existence of climate change, despite hard, scientific evidence supporting its existence. Hurricanes Harvey and Irma devastate...

TD Ameritrade commercials miss the mark

TD Ameritrade advertising Tom Dougherty, CEO - Stealing Share 7 September 2017 TD Ameritrade Commercials  The power in TV commercials can vary. Sometimes they look to inform. Often they look to amuse. Many times they hope to raise awareness. Hopefully, they all want...

Kohls Amazon partnership only helps Amazon

Kohls Amazon Tom Dougherty, CEO - Stealing Share 6 September 2017 Kohls Amazon partnership only helps Amazon The Kohls Amazon partnership promises a smart home experience in 10 stores in Los Angeles and Chicago. Amazon zones now take up 1,000 square feet inside those...

Beats headphones moving past competitors

Beats headphones Tom Dougherty, CEO - Stealing Share 5 September 2017 Beats headphones moving past competitors I’m not one to shirk off a brand that pulls on my heart strings. Truth be told, if you're an avid reader of my blog, you are well aware of the brands that...

How a brand addresses a pacemaker recall

St Jude pacemaker recall Tom Dougherty, CEO - Stealing Share 31 August 2017 How a brand addresses a pacemaker recall Our experience in the medical device industry reaches across many of the top brands. Branding St. Jude Medical (now Abbott), working with Medtronic and...

McGregor made the Mayweather fight popular

Maywether McGregor Tom Dougherty, CEO - Stealing Share 30 August 2017 McGregor made the Mayweather fight popular Sports fans from across the world witnesses a boxing spectacle and the boxers – Floyd and Connor McGreogor – rake in the dough. There were no world...

Amazon Whole Foods cut prices 40%?

Amazon Whole Foods Tom Dougherty, CEO - Stealing Share 29 August 2017 Amazon Whole Foods cut prices 40%? Amazon is always top of mind with me. The recent acquisition bringing together Amazon Whole Foods means goods are delivered to your door. Or it's somewhat off-base...

Uber CEO faces tremendous opportunity

Uber CEO Tom Dougherty, CEO - Stealing Share 28 August 2017 Uber CEO faces tremendous opportunity It’s not often that a successful brand has a chance to completely rebrand as though it’s starting from scratch. But new Uber CEO Dara Khosrowshahi is facing just that. A...

Film critics who voted for BBC poll blew it

BBC poll Tom Dougherty, CEO - Stealing Share 24 August 2017 Film critics who voted for BBC poll blew it Typically, I am a hound for “Best of All Time” lists. You know, like the lists Rolling Stone puts out every so often, like the "500 Greatest Albums of All Time.” Or...

Walmart Uber vs. Amazon Whole Foods?

Walmart Uber Tom Dougherty, CEO - Stealing Share 23 August 2017 Walmart Uber vs. Amazon Whole Foods? The doubling of the number of cities for the Walmart Uber pilot partnership, in which Uber delivers groceries, demonstrates Walmart isn’t taking Amazon lightly. This...

Climate Change

Deny Climate Change Tom Dougherty, CEO - Stealing Share 22 August 2016 Rethinking Climate Change Is everything in this world today political? Why is climate change a political issue? It is time that we realized that our political bent may very well blind all of us....

Soderbergh, Logan Lucky and the changing movie

Soderbergh Tom Dougherty, CEO - Stealing Share 21 August 2017 Soderbergh, Logan Lucky and the changing movie If you’re a film director of a certain reputation, take heart in the business decisions made by Steven Soderbergh and his newest release, Logan Lucky. The...

Prevagen is Jellyfish!

Cleverness in advertising stinks: Prevagen Tom Dougherty, CEO - Stealing Share 17 August 2017 Prevagen gets stupid Prevagen. The perfect example of brand masturbation. Brands try to speak directly to the emotions of prospective customers. Anything that gets in the way...

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