Blog
TOM DOUGHERTY’S OPINIONS
COVID-19 marketing enters a new phase: Disinfectant labeling
COVID-19 marketing Tom Dougherty, CEO - Stealing Share 13 July 2020 COVID-19 marketing enters a new phase: Disinfectant labeling Lost in the think pieces (including my own) of COVID-19 marketing lies something few of us considered. The effect of the...
The Zoom brand shouldn’t play it safe moving forward
The Zoom brand Tom Dougherty, CEO - Stealing Share 7 July 2020 The Zoom brand shouldn’t play it safe moving forward The Zoom brand is one consumer service that’s becoming synonymous with success during the global pandemic. Which is why it needs to be as...
Money drives Washington Redskins name change
Washington Redskins Tom Dougherty, CEO - Stealing Share 6 July 2020 Money drives Washington Redskins name change In the 1976 classic All the President’s Men, Deep Throat becomes agitated with Bob Woodward (played by Robert Redford) over his lack of...
MLB return in jeopardy, so is the sport itself
MLB return? Tom Dougherty, CEO - Stealing Share 16 June 2020 MLB return in jeopardy, so is the sport itself An MLB return to play would be more important to that sport than any other, yet major league baseball finds itself on the brink of disaster over...
The NASCAR rebrand finally arrives
NASCAR rebrand Tom Dougherty, CEO - Stealing Share 15 June 2020 The NASCAR rebrand finally arrives The NASCAR rebrand continues, a long journey from its beginning. The stock car racing organization holds roots in the South when bootleggers during...
League accepting NFL protests. Tide turning?
NFL protests Tom Dougherty, CEO - Stealing Share 9 June 2020 League accepting NFL protests. Tide turning? If there’s one thing we’ve learned over the past few days, it’s that the NFL players own a lot more power than they (or we) previously thought. The...
Right now. OUR brand matters most of all.
Our brand Tom Dougherty, CEO - Stealing Share 2 June 2020 Right now. OUR brand matters most of all. These are the strangest of times — none like I can ever remember or could have imagined. And I can’t help but feel the world is cascading into an...
Brands surprisingly respond to Black Lives Matter, sensing change
Black Lives Matter Tom Dougherty, CEO - Stealing Share 1 June 2020 Brands surprisingly respond to Black Lives Matter, sensing change Few institutions are more wary of diving into the ocean of social issues than corporate America. So it was surprising and...
HBO Max finally arrives, and what it says about streaming’s future
HBO Max arrives Tom Dougherty, CEO - Stealing Share 28 May 2020 HBO Max finally arrives, and what it says about streaming’s future Because we're all being shut in to prevent the spread of COVID-19, streaming TV is booming. And new services are popping up...
New positioning for universities post Covid-19
Universities post Covid-19 Tom Dougherty, CEO - Stealing Share 27 May 2020 New positioning for universities post Covid-19 Higher education is upside down. What was a given just five months ago is no longer certain. Universities post COVID-19 are facing...
COVID-19 speeds up auto sales evolution
Auto sales Tom Dougherty, CEO - Stealing Share 26 May 2020 COVID-19 speeds up auto sales evolution The COVID-19 virus has certainly changed the way we shop and how retailers react. But what changes will stay, evolve or simply go away? If one thing’s...
Where the Apple TV+ service goes from here
The Apple TV+ service Tom Dougherty, CEO - Stealing Share 21 May 2020 Where the Apple TV+ service goes from here In this time of quarantine, streaming TV is booming. More people are watching Netflix, Amazon Prime, Disney Plus and Hulu than ever before....
What the NASCAR reopening means
NASCAR reopening Tom Dougherty, CEO - Stealing Share 19 May 2020 What the NASCAR reopening means Sports are creeping back into our lives with some charity events, UFC fights and some soccer. But many more than expected tuned into the NASCAR reopening...
JCPenney bankruptcy expected, COVID-19 or not
JCPenney bankruptcy Tom Dougherty, CEO - Stealing Share 18 May 2020 JCPenney bankruptcy expected, COVID-19 or not When news of the JCPenney bankruptcy spread over the weekend, was anyone surprised? The retailer can blame the COVID-19 virus all it wants....
BJ’s Wholesale hits the right tone, approach
BJ's Wholesale Club Tom Dougherty, CEO - Stealing Share 14 May 2020 BJ’s Wholesale hits the right tone, approach We’re all watching brands struggle marketing during this time of quarantine. And, for the most part, they are merely doing the expected. Not...
COVID-19 effects: What lasts, and what doesn’t
COVID-19 effects Tom Dougherty, CEO - Stealing Share 11 May 2020 COVID-19 effects: What lasts, and what doesn’t I’m fascinated by the changes the COVID-19 virus imposes on products as consumer habits change. For example, the COVID-19 effects produce an...
Wear your masks: It’s fast becoming the (required) new normal
Wear your masks Tom Dougherty, CEO - Stealing Share 4 May 2020 Wear your masks: It’s fast becoming the (required) new normal In thinking about what the world will be like in the post COVID-19 era (or at least, the adaption to it), I think I’ve witnessed...
It’s a start: NCAA athletes benefiting from their likenesses
NCAA athletes Tom Dougherty, CEO - Stealing Share 30 April 2020 It’s a start: NCAA athletes benefiting from their likenesses It’s not perfect, but NCAA athletes being allowed to profit off their likeness is a start in the right direction for amateur...