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TOM DOUGHERTY’S OPINIONS.

The offerings of NBCU’s Peacock are anything but simple

  NBCU's Peacock   Tom Dougherty, CEO - Stealing Share 20 January 2020 The offerings of NBCU’s Peacock are anything but simple In the world of streaming TV, simplicity pays. Netflix and Disney+ know this, but others - including the recently unveiled Peacock...

Will a Bloomberg Super Bowl ad or even Trump’s make a difference?

  The Bloomberg ad (and Trump's)   Tom Dougherty, CEO - Stealing Share 15 January 2020 Will a Bloomberg Super Bowl ad or even Trump’s make a difference? It’s never too early to start talking about Super Bowl ads, right? This year, in addition to the beer,...

Instacart and table stakes: The brand will need more

  Instacart   Tom Dougherty, CEO - Stealing Share 15 January 2020 Instacart and table stakes: The brand will need more We’ve entered the time of the needy shopper. Or, on the flip-side, the time-hungry consumer. People exist in both of these domains, which...

Farmers Insurance commercial actually tells you who the ad promotes

  Farmer's Insurance   Tom Dougherty, CEO - Stealing Share 13 January 2020 Farmers Insurance commercial actually tells you who the ad promotes I don’t know how many times I’ve said it, or how often it’s been ignored. But a Farmers Insurance commercial...

How much does a troop actually make from selling Girl Scout cookies?

  Girl Scout cookies   Tom Dougherty, CEO - Stealing Share 8 January 2020 How much does a troop actually make from selling Girl Scout cookies? Did you hear some new Girl Scout cookies come with a feminist message?The new cookies are called “Lemon-Ups,” and...

If you care about your brand, ignore the Wix Logo Maker

  Wix Logo Maker   Tom Dougherty, CEO - Stealing Share 8 January 2020 If you care about your brand, ignore the Wix Logo Maker Here’s a business model that busts my brain into a thousand little pieces and tramples on the heart and soul of everything Stealing...

Impeachment and the Democrats

  Impeachment   Tom Dougherty, CEO - Stealing Share 19 December 2019 Impeachment and the Democrats If brand is nothing else, it is a consistent and defining belief statement repeated over and over again. Impeachment is a defining moment in the brand of the...

The FedEx brand failing to deliver on its promise

  FedEx brand   Tom Dougherty, CEO - Stealing Share 18 December 2019 The FedEx brand failing to deliver on its promise Didn't think I’d ever see this happen to the FedEx brand. But, yesterday, it announced a 40% drop in net income from the same quarter last...

The Crocs brand is making a comeback. Of a sort.

  The Crocs brand   Tom Dougherty, CEO - Stealing Share 18 December 2019 The Crocs brand is making a comeback. Of a sort. I have long thought the Crocs brand manufactures the ugliest shoes, ever. And I am not alone in that analysis, either.Not only are they...

Hallmark Channel misinterpreted its brand

  Hallmark Channel   Tom Dougherty, CEO - Stealing Share 16 December 2019 Hallmark Channel misinterpreted its brand Let’s be honest. The reason the Hallmark Channel reinstated the Zola ads is because they actually represent its audience. Not because of any...

The Dollar General brand isn’t for everyone, and that’s okay

  The Dollar General brand   Tom Dougherty, CEO - Stealing Share 11 December 2019 The Dollar General brand isn’t for everyone, and that’s okay In an environment where most retail continues to struggle, the Dollar General brand is bucking the trend.Typically,...

Why doesn’t the Peloton bike commercial work?

  The Peloton bike commercial   Tom Dougherty, CEO - Stealing Share 9 December 2019 Why doesn't the Peloton bike commercial work? Nothing like the creepiest commercial since Burger King’s King to get social media going, eh? The Peloton bike commercial is...

Disney+ succeeds because of its brand power

  Disney+   Tom Dougherty, CEO - Stealing Share 29 November 2016 Disney+ succeeds because of its brand power Firstly, a declaration: Disney+ rocks. But I’ll get back to that in a second. Over the years, our television habits have changed. We are migrating...

Capella University brand understands brand basics others don’t

  Capella University brand   Tom Dougherty, CEO - Stealing Share 2 December 2019 Capella University brand understands brand basics others don’t It’s sad, really, that so many brands fail to realize the world has permanently changed. A failure to see the...

What the new Charles Schwab brand needs now

  The Charles Schwab brand   Tom Dougherty, CEO - Stealing Share 25 November 2019 What the new Charles Schwab brand needs now We’ve said it before. But we live in a new world where the customer is in charge, not the brand. The most recent example? The...

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