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TOM DOUGHERTY’S OPINIONS.

The Weight Watchers brand opens up

  Weight Watchers brand   Tom Dougherty, CEO - Stealing Share 18 February 2020 The Weight Watchers brand opens up For any dietary plan to work, it must align with your mental wiring. That’s why I was so initially intrigued by the Noom diet, until...

Goodyear brand improves, but still lacks connection

  Goodyear brand   Tom Dougherty, CEO - Stealing Share 17 February 2020 Goodyear brand improves, but still lacks connection Whether you’re the Goodyear brand or any other brand of tire, you compete in a tough industry. One that’s a victim of its...

Teachers — make use of commonlit, and right away at that

  Commonlit   Tom Dougherty, CEO - Stealing Share 29 November 2016 Teachers — make use of commonlit, and right away at that I’ll proclaim this right away — commonlit is an exceptional tool for teachers. But I’ll get back to that in a moment. This past...

What the Wendys brand must do to win breakfast

  Wendy's brand: Breakfast   Tom Dougherty, CEO - Stealing Share 10 February 2020 What the Wendys brand must do to win breakfast As McDonalds CEO Chris Kempczinski said during a recent conference call with analysts, “Breakfast is the only daypart in the...

The CVS brand just keeps getting…better

  CVS brand   Tom Dougherty, CEO - Stealing Share 5 February 2020 The CVS brand just keeps getting…better More than five years ago, the CVS brand positioned itself as a truly health supporter by refusing to sell cigarettes. And five years later, the brand...

On second thought, the Noom diet drives you insane

  The Noom diet   Tom Dougherty, CEO - Stealing Share 4 February 2020 On second thought, the Noom diet drives you insane About two months back, I was waxing poetic about the increasingly popular Noom diet. I was all ga-ga about the program and thought it...

Only Momoa won among the mostly lame Super Bowl TV spots

  Super Bowl TV spots   Tom Dougherty, CEO - Stealing Share 3 February 2020 Only Momoa won among the mostly lame Super Bowl TV spots Few things are easier to make fun of than Super Bowl TV spots. This year’s versions are no different as they were mostly just...

Mr. Peanut is dead (maybe), but who’s the joke on?

  Mr. Peanut   Tom Dougherty, CEO - Stealing Share 29 January 2020 Mr. Peanut is dead (maybe), but who’s the joke on? Mr. Peanut is dead. Planters thought up the nutty idea (pun intended) to kill off Mr. Peanut just in time for the Super Bowl. The first ad,...

The New York Times Crossword is its own a brand, truly

  New York Times Crossword   Tom Dougherty, CEO - Stealing Share 28 January 2020 The New York Times Crossword is its own a brand, truly As newspapers fade away into irrelevance, only a few remain in the public lexicon. The Washington Post remains the top dog...

Why the death of Kobe Bryant hits so hard

  Kobe Bryant   Tom Dougherty, CEO - Stealing Share 27 January 2020 Why the death of Kobe Bryant hits so hard I’ll admit I have complicated feelings about Kobe Bryant. But today’s not the time to go over the positives and negatives. Let’s just say he was one...

The offerings of NBCU’s Peacock are anything but simple

  NBCU's Peacock   Tom Dougherty, CEO - Stealing Share 20 January 2020 The offerings of NBCU’s Peacock are anything but simple In the world of streaming TV, simplicity pays. Netflix and Disney+ know this, but others - including the recently unveiled Peacock...

Will a Bloomberg Super Bowl ad or even Trump’s make a difference?

  The Bloomberg ad (and Trump's)   Tom Dougherty, CEO - Stealing Share 15 January 2020 Will a Bloomberg Super Bowl ad or even Trump’s make a difference? It’s never too early to start talking about Super Bowl ads, right? This year, in addition to the beer,...

Instacart and table stakes: The brand will need more

  Instacart   Tom Dougherty, CEO - Stealing Share 15 January 2020 Instacart and table stakes: The brand will need more We’ve entered the time of the needy shopper. Or, on the flip-side, the time-hungry consumer. People exist in both of these domains, which...

Farmers Insurance commercial actually tells you who the ad promotes

  Farmer's Insurance   Tom Dougherty, CEO - Stealing Share 13 January 2020 Farmers Insurance commercial actually tells you who the ad promotes I don’t know how many times I’ve said it, or how often it’s been ignored. But a Farmers Insurance commercial...

How much does a troop actually make from selling Girl Scout cookies?

  Girl Scout cookies   Tom Dougherty, CEO - Stealing Share 8 January 2020 How much does a troop actually make from selling Girl Scout cookies? Did you hear some new Girl Scout cookies come with a feminist message?The new cookies are called “Lemon-Ups,” and...

If you care about your brand, ignore the Wix Logo Maker

  Wix Logo Maker   Tom Dougherty, CEO - Stealing Share 8 January 2020 If you care about your brand, ignore the Wix Logo Maker Here’s a business model that busts my brain into a thousand little pieces and tramples on the heart and soul of everything Stealing...

Impeachment and the Democrats

  Impeachment   Tom Dougherty, CEO - Stealing Share 19 December 2019 Impeachment and the Democrats If brand is nothing else, it is a consistent and defining belief statement repeated over and over again. Impeachment is a defining moment in the brand of the...

The FedEx brand failing to deliver on its promise

  FedEx brand   Tom Dougherty, CEO - Stealing Share 18 December 2019 The FedEx brand failing to deliver on its promise Didn't think I’d ever see this happen to the FedEx brand. But, yesterday, it announced a 40% drop in net income from the same quarter last...

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