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TOM DOUGHERTY’S OPINIONS.

Grey Goose brand repositions, with mixed results

  Grey Goose brand   Tom Dougherty, CEO - Stealing Share 22 April 2019 Grey Goose brand repositions, with mixed results The Grey Goose brand stands in a current state of confusion. With sales falling (for a variety of reasons), a new campaign seeks to...

5,994 and counting, retail closings at record numbers

  Retail closings   Tom Dougherty, CEO - Stealing Share 17 April 2019 5,994 and counting, retail closings at record numbers In 2018 alone, 5,864 retail locations closed. So far in 2019, retail closings stand at 5,994 and it is only April. If the pace stays...

Game of Thrones is NOT the last TV blockbuster

  TV blockbuster   Tom Dougherty, CEO - Stealing Share 15 April 2019 Game of Thrones is NOT the last TV blockbuster Jon Snow finds out his true lineage. Jamie Lannister sees Bran Stark, whom he pushed out of a tower window in season one. And Sansa doesn’t...

Magic Johnson resigning from the Lakers is about brand

  Magic Johnson   Tom Dougherty, CEO - Stealing Share 10 April 2019 Magic Johnson resigning from the Lakers is about brand The unexpected and sudden announcement that Magic Johnson is stepping down as the President of Basketball Operations for the Los...

Design of Nest also its Achilles heel

  Nest   Tom Dougherty, CEO - Stealing Share 9 April 2019 Design of Nest also its Achilles heel About five years back, I splurged on a Nest thermostat. Then, as is apropos of my marital existence, I pled with my wife for forgiveness. You see, it was really...

Hartford brand uses its equity, but messaging falls flat

  Hartford brand   Tom Dougherty, CEO - Stealing Share 8 April 2019 Hartford brand uses its equity, but messaging falls flat Some are calling the new campaign for the Hartford brand a makeover for that brand. It isn’t. If anything, it’s the Hartford brand...

Congressman Mark Walker, Senator Thom Tillis and Tibet

  Congressman Mark Walker   Tom Dougherty, CEO - Stealing Share 4 April 2019 Congressman Mark Walker, Senator Thom Tillis and Tibet I live in Greensboro NC and my representative is Congressman Mark Walker. My US Senator is Thom Tillis. I cannot claim to be...

AAF never really had a chance

  Why the AAF failed   Tom Dougherty, CEO - Stealing Share 3 April 2019 AAF never really had a chance Yesterday, the Alliance of American Football, or the AAF, suspended operations, leaving coaches, players and even league officials shocked.What was the AAF,...

Chuck Taylors never grow old

  Chuck Taylors   Tom Dougherty, CEO - Stealing Share 2 April 2019 Chuck Taylors never grow old Here’s a little known fact about me — I am fashion guru. True story. So long as you avoid asking my wife for confirmation on that. In all seriousness, I am not of...

Who does the vegetarian Impossible Whopper appeal to?

  Impossible Whopper   Tom Dougherty, CEO - Stealing Share 1 April 2019 Who does the vegetarian Impossible Whopper appeal to? Uh oh. Here we go again. In one of the most predictable monthly occurrences, it seems, Burger King is adding another menu item....

What makes TikTok any different than the rest?

  TikTok   Tom Dougherty, CEO - Stealing Share 28 March 2019 What makes TikTok any different than the rest? I guess there are just things about social media I don’t get. I’m not on Instagram. Ditching Facebook wasn’t difficult. And now TikTok emerges as the...

Fallon turns Tonight Show into a Samsung commercial

  Jimmy Fallon   Tom Dougherty, CEO - Stealing Share 27 March 2019 Fallon turns Tonight Show into a Samsung commercial On Monday, The Tonight Show Starring Jimmy Fallon became The Samsung Galaxy S10+ Show Starring Jimmy Fallon.I love how Jimmy says in the...

Freewrite is unnecessary, but at least it has a brand position

  Freewrite   Tom Dougherty, CEO - Stealing Share 26 March 2019 Freewrite is unnecessary, but at least it has a brand position This past weekend, my eldest son and his young family came over for dinner. We ate, laughed and poked fun at each other (a typical...

How does Apple streaming fit into the brand?

  Apple streaming   Tom Dougherty, CEO - Stealing Share 25 March 2019 How does Apple streaming fit into the brand? We’ll learn more later today, but the entry of Apple streaming into our world fascinates me. And not because Jennifer Aniston and Reese...

Zion Williamson, the shoe explosion and the Nike brand

  Zion and Nike   Tom Dougherty, CEO - Stealing Share 20 March 2019 Zion Williamson, the shoe explosion and the Nike brand It's that time of year again. March Madness is upon us. And, with Temple (my alma mater) losing last night, I’m most looking forward to...

Let’s understand what’s happening with the Dalai Lama

  The Dalai Lama   Tom Dougherty, CEO - Stealing Share 19 March 2019 Let’s understand what’s happening with the Dalai Lama I’ve been a practicing Buddhist for more than 25 years. So, last week’s Time magazine cover featuring His Holiness, the 14th Dalai...

First Citizens Bank, vanilla banking

  First Citizens Bank   Tom Dougherty, CEO - Stealing Share 18 March 2019 First Citizens Bank, vanilla banking How bad is the new campaign for First Citizens Bank? It is so bad I never noticed it.Instead, a former client and marketing professional wrote me —...

To join the Apple magazine service or not

  Apple magazine service   Tom Dougherty, CEO - Stealing Share 18 March 2019 To join the Apple magazine service or not The conundrum of being a magazine publisher results in this. Fewer people are buying subscriptions but your content is the only valuable...

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