Blog
TOM DOUGHERTY’S OPINIONS.
Chick-fil-A brand opens its arms to the LGBTQ community. Do we believe it?
Chick-fil-A brand Tom Dougherty, CEO - Stealing Share 20 November 2019 Chick-fil-A brand opens its arms to the LGBTQ community. Do we believe it? Chick-fil-A announced this week that it is ending its relationship with the Salvation Army and Fellowship...
Don’t count Noom as a fad diet. It’s a diet based on beliefs.
The Noom diet Tom Dougherty, CEO - Stealing Share 29 November 2016 Don’t count Noom as a fad diet. It’s a diet based on beliefs. My curiosities with diet of-the-moment fad diets has always been strong. Noom is no exception to that, but take away the fad...
eBay commercial highlights retailers’ laughable problem
eBay commercial Tom Dougherty, CEO - Stealing Share 18 November 2019 eBay commercial highlights retailers’ laughable problem Man, does the newest eBay commercial really lay it on brick and mortar retailers. In spots running on your airwaves, the e-tailer...
Google checking faces all kinds of pitfalls
Google checking Tom Dougherty, CEO - Stealing Share 13 November 2019 Google checking faces all kinds of pitfalls According to many media reports, your next way to bank is by using a Google checking account. Project Cache will partner Google with Citi and...
The reasons why the Knob Creek brand has become the bourbon of choice
Knob Creek brand Tom Dougherty, CEO - Stealing Share 12 November 2019 The reasons why the Knob Creek brand has become the bourbon of choice My personal interests rage at me like a tidal wave. Some days, I’ll wake up and have a nagging obsession about...
Why don’t retailing brands get it?
Retailing brands Tom Dougherty, CEO - Stealing Share 12 November 2019 Why don’t retailing brands get it? Do retailing brands understand why Amazon’s eating their lunches? Because sometimes I wonder, with all the ways they are hoping to attract customers...
Kroger rebranding trots out the tired clichés
Kroger rebranding Tom Dougherty, CEO - Stealing Share 7 November 2019 Kroger rebranding trots out the tired clichés The new Kroger rebranding is anything but. The grocery chain is unveiling what it calls a new brand by adjusting its logo and trotting out...
JC Penney branding ignored for yoga classes. So brilliant, right?
JC Penney branding Tom Dougherty, CEO - Stealing Share 6 November 2019 JC Penney branding ignored for yoga classes. So brilliant, right? Oh, the desperate things retailers will try to gain preference. In the latest example of ignoring the bigger problem,...
MicroFreak, a case study in what really creates preference
MicroFreak Tom Dougherty, CEO - Stealing Share 5 November 2019 MicroFreak, a case study in what really creates preference Sometimes, you can find marketers who understand how to build brand preference in the most surprising places. It’s not just Apple...
What brands can learn from podcasting
Podcasting Tom Dougherty, CEO - Stealing Share 4 November 2019 What brands can learn from podcasting In a bit of irony, I remember listening to The Ringer’s Bill Simmons a few years back saying that podcasting would become one of the fastest growing...
The Guinness brand stands out with its authenticity
Guinness brand Tom Dougherty, CEO - Stealing Share 29 October 2019 The Guinness brand stands out with its authenticity I’m an impassioned Irishman through and through. As a college student, I spent a year of my life in Dublin, where I attended Trinity...
What does Facebook News have brand permission to do?
Facebook News Tom Dougherty, CEO - Stealing Share 28 October 2019 What does Facebook News have brand permission to do? Brand permission means what the brand has permission to do, judged by how it’s perceived and what it promises. Therefore, what are we...
Marvel movies are OK, but let’s not get carried away
Marvel movies Tom Dougherty, CEO - Stealing Share 22 October 2019 Marvel movies are OK, but let’s not get carried away Maybe we should bring up the ghost of Ingmar Bergman to ask him next. Of all the silly Twitter feuds today, the debate over whether...
Cafe Du Monde elicits an experience, what’s not to love?
Cafe du Monde coffee Tom Dougherty, CEO - Stealing Share 16 October 2019 Cafe Du Monde elicits an experience, what’s not to love? I woke up early this morning. Well, that’s a bit of an understatement. More like 3:30 in the morning early. Nonetheless, an...
Smart glasses making a comeback. This time, with Apple.
Smart glasses Tom Dougherty, CEO - Stealing Share 14 October 2019 Smart glasses making a comeback. This time, with Apple. Well, maybe I don’t know everything. With the announcement that Apple will be unveiling its own smart glasses, it’s time to fess up....
The mass Sports Illustrated firings didn’t have to be
Sports Illustrated firings Tom Dougherty, CEO - Stealing Share 7 October 2019 The mass Sports Illustrated firings didn’t have to be Among all the terrible news last week (and I could list many), the mass Sports Illustrated firings of nearly half its...
The new iPadOS resuscitates the iPad
iPadOS Tom Dougherty, CEO - Stealing Share 3 October 2019 The new iPadOS resuscitates the iPad Just last week I waxed poetic about Apple Arcade. To truncate my musings, I loved the new addition to the brand, but found a few misses with the concept....
What to do about Zantac and ranitidine?
Zantac Tom Dougherty, CEO - Stealing Share 2 October 2019 What to do about Zantac and ranitidine? The FDA recently discovered a cancer-causing agent in ranitidine, the ingredient in the popular heartburn medication, Zantac.It looks like it contains some...