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TOM DOUGHERTY’S OPINIONS.

A sign of sheer panic: Returning to the old Pizza Hut logo

  Pizza Hut logo   Tom Dougherty, CEO - Stealing Share 26 June 2019 A sign of sheer panic: Returning to the old Pizza Hut logo Here’s case study in sheer panic. The old Pizza Hut logo is coming back, replacing the current round logo because, well, the...

Bonus system perpetuates media struggles

  Media struggles   Tom Dougherty, CEO - Stealing Share 25 June 2019 Bonus system perpetuates media struggles I get the reasoning for it, but a newspaper paying bonuses to reporters whose stories drive page views is a profoundly bad idea. The recent years of...

Stop eliminating the chief marketing officer

  Chief Marketing Officer   Tom Dougherty, CEO - Stealing Share 24 June 2019 Stop eliminating the chief marketing officer There’s a damaging trend developing in the marketing departments of major companies. The elimination of the chief marketing officer...

Boeing brand suffering from inaction

  Boeing brand   Tom Dougherty, CEO - Stealing Share 19 June 2019 Boeing brand suffering from inaction The Paris Air Show represents the aviation industry’s Super Bowl of sorts. And it seems to be going pretty well for Airbus at the expense of the Boeing...

Is the Quaker Oats brand just a nostalgic one?

  Quaker Oats   Tom Dougherty, CEO - Stealing Share 18 June 2019 Is the Quaker Oats brand just a nostalgic one? Here is a sweet story about, of all things out there, Quaker Oats. When my youngest son was in elementary school, he took a fancy to writing...

The best brand position is never about being the best

  Best brand position   Tom Dougherty, CEO - Stealing Share 17 June 2019 The best brand position is never about being the best I can give you the most significant reason why so many brands fail. Because so many promote a best brand position, meaning some...

Facebook branding now means Big Brother

  Facebook branding   Tom Dougherty, CEO - Stealing Share 12 June 2019 Facebook branding now means Big Brother I am not going to say that Facebook branding is completely failing. It's just taken on a whole new meaning.Data suggests that Facebook usage and...

Mercari pummels Craigslist with simplicity

  Mercari and simplicity   Tom Dougherty, CEO - Stealing Share 11 June 2019 Mercari pummels Craigslist with simplicity Before I get to Mercari, let me say a few words about Craigslist. There was a portion of my life where I fully embraced the world of...

The (not-so) unique descent of Entertainment Weekly

  Entertainment Weekly   Tom Dougherty, CEO - Stealing Share 10 June 2019 The (not-so) unique descent of Entertainment Weekly It’s a predictable sign of the times that Entertainment Weekly stops publishing weekly and now becomes a monthly. People just don’t...

Moog Synthesizers never sway from their core beliefs

  Moog   Tom Dougherty, CEO - Stealing Share 7 June 2019 Moog Synthesizers never sway from their core beliefs I never would have imagined that in my 60th decade I would have taken such a fancy to the world of electronic instruments. Granted, it wasn’t until...

Who’s taking advantage of video gaming fever?

  Video gaming   Tom Dougherty, CEO - Stealing Share 6 June 2019 Who’s taking advantage of video gaming fever? Next week, the annual Electronic Entertainment Expo (or E3) kicks off in LA. Since 2009 when E3 re-adopted its current format, attendance has...

The truth about learning a language

  Learning a language   Tom Dougherty, CEO - Stealing Share 5 June 2019 The truth about learning a language Learning a language, beyond my own native English (with an American bent), always serves as a keen interest for me. Maybe it was the two years in...

The Sports Illustrated brand, and only the brand, sells

  Sports Illustrated brand   Tom Dougherty, CEO - Stealing Share 3 June 2019 The Sports Illustrated brand, and only the brand, sells I guess we now know exactly what at least one brand is worth. In real dollars. The Sports Illustrated brand sold for $110...

Sears Home & Life is just lipstick on a pig

  Sears Home & Life   Tom Dougherty, CEO - Stealing Share 29 May 2019 Sears Home & Life is just lipstick on a pig As if it were a bad movie sequel, Sears has unveiled its next blockbuster title: Sears Home & Life. I guess it was hoping it would...

Joining the chorus: Game of Thrones finale sucked

  Game of Thrones finale   Tom Dougherty, CEO - Stealing Share 29 May 2019 Joining the chorus: Game of Thrones finale sucked It typically takes an act of Congress for me to get geared up for a television show. I’ve had my few (“few,” being the optimal word,...

Increasing climate change urgency means a new name

  Climate change urgency   Tom Dougherty, CEO - Stealing Share 28 May 2019 Increasing climate change urgency means a new name The worst thing that ever happened to increasing climate change urgency was scientists initially calling it global warming. While...

Walmart home delivery goes next day. Amazon’s response?

  Walmart home delivery   Tom Dougherty, CEO - Stealing Share 22 May 2019 Walmart home delivery goes next day. Amazon’s response? Walmart home delivery once again responds to Amazon, and so the delivery version of the Battle of Winterfell is on. As I wrote...

The Ember mug makes you smarter

  The Ember mug   Tom Dougherty, CEO - Stealing Share 21 May 2019 The Ember mug makes you smarter My youngest son and his wife are notorious for giving some of the coolest gifts known to man. They are a thoughtful (and creative) couple. So whatever they’re...

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