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TOM DOUGHERTY’S OPINIONS.

The irony of much of today’s retail branding

  Retail branding   Tom Dougherty, CEO - Stealing Share 17 September 2019 The irony of much of today’s retail branding Here’s an example of irony in retail branding. Cost Plus World Market, or as we generally coin it, “World Market,” stands at the peak of my...

Ignore rebranding basics and you end up with the expected

  Rebranding basics   Tom Dougherty, CEO - Stealing Share 16 September 2019 Ignore rebranding basics and you end up with the expected Even after all these decades of marketers discussing their profession, I still don’t understand how so many of them get...

Love that chicken (sandwich) from Popeyes

  Popeyes chicken sandwich   Tom Dougherty, CEO - Stealing Share 11 September 2019 Love that chicken (sandwich) from Popeyes They've caused fights, rapper Quavo tried selling them for $1,000 apiece and Popeyes sold twice as many chicken sandwiches per day...

Let’s hear it for Sharpies, right?

  Sharpies   Tom Dougherty, CEO - Stealing Share 10 September 2019 Let’s hear it for Sharpies, right? Sharpies! Yes, big ole’ Sharpies! But first -- Our country can be a shit-storm of crazy. Beliefs - even the most superficial ones - are transcending all...

The Dockers brand: Hip or deeply unhip?

  Dockers brand   Tom Dougherty, CEO - Stealing Share 9 September 2019 The Dockers brand: Hip or deeply unhip? There’s a scene from an early Seinfeld episode that always cracks me up, Jerry making fun of a late 80s Dockers brand commercial. But here’s the...

New Walmart gun policy sign of market leadership

  Walmart gun policy   Tom Dougherty, CEO - Stealing Share 4 September 2019 New Walmart gun policy sign of market leadership In the wake of mass shootings across the country, a new Walmart gun policy puts a stake in the ground that the nation’s biggest...

The brand of Moleskin journals defines its audience

  Moleskin journals    Tom Dougherty, CEO - Stealing Share 3 September 2019 The brand of Moleskin journals defines its audience I walk a meandering journey as a creative individual. There was a time when I owned an unhinged love of poetry. I studied the...

What are the challenges the new Papa Johns CEO faces?

  New Papa Johns CEO   Tom Dougherty, CEO - Stealing Share 28 August 2019 What are the challenges the new Papa Johns CEO faces? The new Papa Johns CEO is Rob Lynch, who left the same position at Arby’s to take over the problematic pizza chain.Things have not...

Using Google Drive is an exercise in punishment

  Using Google Drive    Tom Dougherty, CEO - Stealing Share 27 August 2019 Using Google Drive is an exercise in punishment So yeah. As readers are keenly aware, I am both a tech-junkie and an Apple fanboy. Just check out a smattering of my posts on the...

Have you been in a Target retail store lately?

  Target retail   Tom Dougherty, CEO - Stealing Share 26 August 2019 Have you been in a Target retail store lately? It may be small steps, but the new initiatives for Target retail are somewhat encouraging for a brand desperately in need of an overhaul....

The Dunkin drive-thru is a testament to brand ignorance

  Dunkin drive-thru   Tom Dougherty, CEO - Stealing Share 14 August 2019 The Dunkin drive-thru is a testament to brand ignorance Dunkin Donuts, or Dunkin, or whatever the hell you are supposed to call it, just doesn’t understand how customers interpret its...

Millennials changing the apparel industry in fascinating ways

  Apparel industry, Millennials   Tom Dougherty, CEO - Stealing Share 13 August 2019 Millennials changing the apparel industry in fascinating ways Wanna find how much the world has changed by looking into an unlikely place? How about the changing attitudes...

Walgreens closing 200 stores comes as no surprise

  Walgreens closing stores   Tom Dougherty, CEO - Stealing Share 7 August 2019 Walgreens closing 200 stores comes as no surprise Walgreens closing 200 store means now I can drive a whole block and not see a pharmacy. Everyone knows there’s a pharmacy on...

Landr represents – and helps – the busy musician

  Landr   Tom Dougherty, CEO - Stealing Share 30 July 2019 Landr represents - and helps - the busy musician My eldest son embraces the journey of a recording and performing musician. Now closing in on his fourth decade (which is hard enough for me to...

Starbucks Delivers requires a new brand focus

  Starbucks Delivers   Tom Dougherty, CEO - Stealing Share 29 July 2019 Starbucks Delivers requires a new brand focus Well, it’s official now. With Starbucks Delivers going nationwide next year, the Starbucks brand is no longer about the experience of being...

The sky is not falling: Netflix subscribers still envy of industry

  Netflix subscribers   Tom Dougherty, CEO - Stealing Share 22 July 2019 The sky is not falling: Netflix subscribers still envy of industry Fear not for Netflix. The streaming giant announces last week that Netflix subscribers grew by only 2.7 million in the...

The Burger King taco is here, and it’s what you think

  The Burger King taco   Tom Dougherty, CEO - Stealing Share 17 July 2019 The Burger King taco is here, and it’s what you think The new Burger King taco is arriving for a limited time, so plunk down your one dollar for it. Yes, a taco from a chain with...

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