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TOM DOUGHERTY’S OPINIONS.

The Dollar General brand isn’t for everyone, and that’s okay

  The Dollar General brand   Tom Dougherty, CEO - Stealing Share 11 December 2019 The Dollar General brand isn’t for everyone, and that’s okay In an environment where most retail continues to struggle, the Dollar General brand is bucking the trend.Typically,...

Why doesn’t the Peloton bike commercial work?

  The Peloton bike commercial   Tom Dougherty, CEO - Stealing Share 9 December 2019 Why doesn't the Peloton bike commercial work? Nothing like the creepiest commercial since Burger King’s King to get social media going, eh? The Peloton bike commercial is...

Disney+ succeeds because of its brand power

  Disney+   Tom Dougherty, CEO - Stealing Share 29 November 2016 Disney+ succeeds because of its brand power Firstly, a declaration: Disney+ rocks. But I’ll get back to that in a second. Over the years, our television habits have changed. We are migrating...

Capella University brand understands brand basics others don’t

  Capella University brand   Tom Dougherty, CEO - Stealing Share 2 December 2019 Capella University brand understands brand basics others don’t It’s sad, really, that so many brands fail to realize the world has permanently changed. A failure to see the...

What the new Charles Schwab brand needs now

  The Charles Schwab brand   Tom Dougherty, CEO - Stealing Share 25 November 2019 What the new Charles Schwab brand needs now We’ve said it before. But we live in a new world where the customer is in charge, not the brand. The most recent example? The...

Don’t count Noom as a fad diet. It’s a diet based on beliefs.

  The Noom diet   Tom Dougherty, CEO - Stealing Share 29 November 2016 Don’t count Noom as a fad diet. It’s a diet based on beliefs. My curiosities with diet of-the-moment fad diets has always been strong. Noom is no exception to that, but take away the fad...

eBay commercial highlights retailers’ laughable problem

  eBay commercial   Tom Dougherty, CEO - Stealing Share 18 November 2019 eBay commercial highlights retailers’ laughable problem Man, does the newest eBay commercial really lay it on brick and mortar retailers. In spots running on your airwaves, the e-tailer...

Google checking faces all kinds of pitfalls

  Google checking   Tom Dougherty, CEO - Stealing Share 13 November 2019 Google checking faces all kinds of pitfalls According to many media reports, your next way to bank is by using a Google checking account. Project Cache will partner Google with Citi and...

Why don’t retailing brands get it?

  Retailing brands   Tom Dougherty, CEO - Stealing Share 12 November 2019 Why don’t retailing brands get it? Do retailing brands understand why Amazon’s eating their lunches? Because sometimes I wonder, with all the ways they are hoping to attract customers...

Kroger rebranding trots out the tired clichés

  Kroger rebranding   Tom Dougherty, CEO - Stealing Share 7 November 2019 Kroger rebranding trots out the tired clichés The new Kroger rebranding is anything but. The grocery chain is unveiling what it calls a new brand by adjusting its logo and trotting out...

JC Penney branding ignored for yoga classes. So brilliant, right?

  JC Penney branding   Tom Dougherty, CEO - Stealing Share 6 November 2019 JC Penney branding ignored for yoga classes. So brilliant, right? Oh, the desperate things retailers will try to gain preference. In the latest example of ignoring the bigger problem,...

MicroFreak, a case study in what really creates preference

  MicroFreak   Tom Dougherty, CEO - Stealing Share 5 November 2019 MicroFreak, a case study in what really creates preference Sometimes, you can find marketers who understand how to build brand preference in the most surprising places. It’s not just Apple...

What brands can learn from podcasting

  Podcasting   Tom Dougherty, CEO - Stealing Share 4 November 2019 What brands can learn from podcasting In a bit of irony, I remember listening to The Ringer’s Bill Simmons a few years back saying that podcasting would become one of the fastest growing...

The Guinness brand stands out with its authenticity

  Guinness brand   Tom Dougherty, CEO - Stealing Share 29 October 2019 The Guinness brand stands out with its authenticity I’m an impassioned Irishman through and through. As a college student, I spent a year of my life in Dublin, where I attended Trinity...

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