Blog
TOM DOUGHERTY’S OPINIONS.
Ford advertising. Find someone new.
Ford Advertising Tom Dougherty, CEO - Stealing Share 23 April 2018 Ford advertising. Find someone new. News that Ford advertising might be leaving advertising giant WPP rocks the advertising world. However, the agency with 49 offices across the world will be allowed...
Sheetz MTO process remains sloooooooow
Sheetz MTO Tom Dougherty, CEO - Stealing Share 19 April 2018 Sheetz MTO process remains sloooooooow I lay it on pretty thick in a post on Sheetz some years ago. For purposes here, I am rescinding a portion of my prior analysis, yet offer up a new critique. You see,...
Who wins the Amazon Best Buy partnership?
Amazon Best Buy Tom Dougherty, CEO - Stealing Share 18 April 2018 Who wins the Amazon Best Buy partnership? The recently announced Amazon Best Buy partnership is not the kind of partnership where Best Buy is opening a store within a store on Amazon. Rather, this is a...
Rudeness. Women talking during a play.
Female Rudeness. On Broadway. Tom Dougherty, CEO - Stealing Share 17 April 2018 Rudeness — Movies. Plays. Everywhere. Audience rudeness My wife and I were in NYC this past weekend for a quick getaway celebrating our anniversary. We bought Hamilton tickets six months...
Starbucks brand promise forgotten in Philadelphia
Starbucks brand promise Tom Dougherty, CEO - Stealing Share 16 April 2018 Starbucks brand promise forgotten in Philadelphia It’s easy in this politically charged climate to spout outrage. Between Trump, Comey, Facebook, Syria, Russia and what-have-you, yelling to the...
NECCO wafers. Who cares when they are gone?
Shit. NECCO wafers. It's over. Tom Dougherty, CEO - Stealing Share 12 April 2018 The loss of NECCO wafers NECCO Wafers. All value comes from scarcity. For years now, we have been telling our clients that value in the world comes from scarcity. Diamonds are valuable...
Pharmaceutical advertising reaches new absurdity
Pharmaceutical Advertising Tom Dougherty, CEO - Stealing Share 11 April 2018 Pharmaceutical advertising reaches new absurdity Watching TV last night, I came across this commercial for Cosentyx, a drug to treat psoriasis from the drug company Novartis. The...
ROLI Songmaker appeals to a songwriter’s craft
ROLI Songmaker Tom Dougherty, CEO - Stealing Share 10 April 2018 ROLI Songmaker appeals to a songwriter’s craft The following blog on the ROLI Songmaker Kit is being written brand strategist (and music gear hound), Mark Dougherty. I am not going to lie. I suffered a...
Zuckerberg, Facebook and brand repair
Mark Zuckerberg Tom Dougherty, CEO - Stealing Share 9 April 2018 Zuckerberg, Facebook and brand repair What to do if you’re Mark Zuckerberg? Your lifelong baby, Facebook, stabs itself in the neck by selling customer data. You’re testifying before Congress in what’s...
Saving Newspapers. Rebranding Newspapers.
Saving newspapers Tom Dougherty, CEO - Stealing Share 5 April 2018 Saving Newspapers. Rebranding Newspapers. Saving Newspapers is a worthy endeavor. It’s also close to my heart. My sister spent her career serving as a reporter and noted columnist. Yet, I represent...
TV streaming revolution charges ahead with ESPN Plus
ESPN Plus Tom Dougherty, CEO - Stealing Share 4 April 2018 TV streaming revolution charges ahead with ESPN Plus It’s happening. With television viewing moving away from cable and satellite, it’s the streaming services taking control of our lives. The last fort to be...
Instagram doesn’t need any stinking Apple Watches
Instagram Tom Dougherty, CEO - Stealing Share 3 April 2018 Instagram doesn’t need any stinking Apple Watches My family slowly moves into jumping aboard the Apple Watch train while I remain the odd one out. I come clad with an antique pocket watch, daily. My penchant...
Mazda ad typical despite 11 research studies
Mazda ad Tom Dougherty, CEO - Stealing Share 2 April 2018 Mazda ad typical despite 11 research studies Oh my God. So, let me get this straight. Mazda conducts, so it says, 11 research studies, speaks to more than 4,000 respondents and the result? A Mazda ad that plays...
A libertarian view on the opioid crisis
Opioid crisis Tom Dougherty, CEO - Stealing Share 29 March 2018 A libertarian view on the opioid crisis As a brand guy, I recognize that one of the most powerful values a brand can have is a resolution of internal mental conflicts. I know what you are thinking. How...
There was little Toys R Us could do
Toys R Us Tom Dougherty, CEO - Stealing Share 28 March 2018 There was little Toys R Us could do Were you a Toys R Us kid who didn’t want to grow up? It saddens me that Toys ‘R Us is shutting down. It really does. Toys R Us stood as a retailing icon. For many parents,...
Apple education event shows promise
Apple education Tom Dougherty, CEO - Stealing Share 27 March 2018 Apple education event shows promise I am not always jazzing for Apple events, but the upcoming keynote, “Field Trip” has me hopeful. This, as both the name and as pundits suggest, focuses exclusively on...
NASCAR brand escaping notice anymore
NASCAR brand Tom Dougherty, CEO - Stealing Share 26 March 2018 NASCAR brand escaping notice anymore So, did anyone notice yesterday’s Martinsville Cup snowed out? Probably not, because the NASCAR brand fails to attract much notice anymore. Especially when Duke and...
Bicycle cards owns the category – and me
Bicycle cards Tom Dougherty, CEO - Stealing Share 22 March 2018 Bicycle cards owns the category - and me We all sport idiosyncrasies, and we should embrace them. I’m no different. I obsess over collecting obscure items, such as pocket watches. Yea, I have a lot of...