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TOM DOUGHERTY’S OPINIONS.

The Burger King taco is here, and it’s what you think

  The Burger King taco   Tom Dougherty, CEO - Stealing Share 17 July 2019 The Burger King taco is here, and it’s what you think The new Burger King taco is arriving for a limited time, so plunk down your one dollar for it. Yes, a taco from a chain with...

Beyond Meat plays it smart, but needs a better brand position

  Beyond Meat   Tom Dougherty, CEO - Stealing Share 16 July 2019 Beyond Meat plays it smart, but needs a better brand position Before I delve into my admiration for the Beyond Meat product line, here’s an anecdote. For 58 years, I was a voracious meat eater....

Print newspapers dying produces a new media landscape

  Print newspapers   Tom Dougherty, CEO - Stealing Share 15 July 2019 Print newspapers dying produces a new media landscape Little says more about the state of today’s print newspapers than a few reports trickling in late last week. First, many newspaper...

The reasons for many credit union troubles

  Credit union troubles   Tom Dougherty, CEO - Stealing Share 11 July 2019 The reasons for many credit union troubles I think everyone knows what a credit union represents. For many, they are just another BANK. For the loyal credit unioners (my word), they...

The USWNT brand standing as a brand for equality

  The USWNT brand   Tom Dougherty, CEO - Stealing Share 10 July 2019 The USWNT brand standing as a brand for equality The USWNT once again wins the World Cup, marking the fourth win for our new heroes. On one hand, the USWNT brand means winning, justifying...

I was wrong. Customer service at Sweetwater rocks.

  Sweetwater customer service   Tom Dougherty, CEO - Stealing Share 9 July 2019 I was wrong. Customer service at Sweetwater rocks. I hold strong opinions about most everything in life. But heck, those opinions are always steeped in a set of unwavering...

Food delivery apps make branding even more important

  Food delivery apps   Tom Dougherty, CEO - Stealing Share 8 July 2019 Food delivery apps make branding even more important Unless you live in a rural area, I’m imaging you’re learning the convenience of food delivery apps like DoorDash, Grubhub and Uber...

The OtterBox brand, a style brand or a safety brand?

  The OtterBox brand   Tom Dougherty, CEO - Stealing Share 2 July 2019 The OtterBox brand, a style brand or a safety brand? Here is a curious tidbit about me. I have a freaky compulsion about buying phone cases. I feel a bit ashamed admitting this because...

Nicorette. The subtle repositioning of a brand.

  Nicorette   Tom Dougherty, CEO - Stealing Share 1 July 2019 Nicorette. The subtle repositioning of a brand. A transformation is happening. Right before our eyes — or maybe through our noses. Nicorette. You know it? It is a nicotine delivery system. It...

Why we hate going to an auto dealership

  Auto dealerships   Tom Dougherty, CEO - Stealing Share 1 July 2019 Why we hate going to an auto dealership See if this sounds familiar to you. Last week, I arrive at an auto dealership to pick up my wife who was dropping off her car for repair. I park near...

A sign of sheer panic: Returning to the old Pizza Hut logo

  Pizza Hut logo   Tom Dougherty, CEO - Stealing Share 26 June 2019 A sign of sheer panic: Returning to the old Pizza Hut logo Here’s case study in sheer panic. The old Pizza Hut logo is coming back, replacing the current round logo because, well, the...

Bonus system perpetuates media struggles

  Media struggles   Tom Dougherty, CEO - Stealing Share 25 June 2019 Bonus system perpetuates media struggles I get the reasoning for it, but a newspaper paying bonuses to reporters whose stories drive page views is a profoundly bad idea. The recent years of...

Stop eliminating the chief marketing officer

  Chief Marketing Officer   Tom Dougherty, CEO - Stealing Share 24 June 2019 Stop eliminating the chief marketing officer There’s a damaging trend developing in the marketing departments of major companies. The elimination of the chief marketing officer...

Boeing brand suffering from inaction

  Boeing brand   Tom Dougherty, CEO - Stealing Share 19 June 2019 Boeing brand suffering from inaction The Paris Air Show represents the aviation industry’s Super Bowl of sorts. And it seems to be going pretty well for Airbus at the expense of the Boeing...

Is the Quaker Oats brand just a nostalgic one?

  Quaker Oats   Tom Dougherty, CEO - Stealing Share 18 June 2019 Is the Quaker Oats brand just a nostalgic one? Here is a sweet story about, of all things out there, Quaker Oats. When my youngest son was in elementary school, he took a fancy to writing...

The best brand position is never about being the best

  Best brand position   Tom Dougherty, CEO - Stealing Share 17 June 2019 The best brand position is never about being the best I can give you the most significant reason why so many brands fail. Because so many promote a best brand position, meaning some...

Facebook branding now means Big Brother

  Facebook branding   Tom Dougherty, CEO - Stealing Share 12 June 2019 Facebook branding now means Big Brother I am not going to say that Facebook branding is completely failing. It's just taken on a whole new meaning.Data suggests that Facebook usage and...

Mercari pummels Craigslist with simplicity

  Mercari and simplicity   Tom Dougherty, CEO - Stealing Share 11 June 2019 Mercari pummels Craigslist with simplicity Before I get to Mercari, let me say a few words about Craigslist. There was a portion of my life where I fully embraced the world of...

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