Blog
TOM DOUGHERTY’S OPINIONS.
TV ads using the same exact song
TV ads Tom Dougherty, CEO - Stealing Share 17 September 2018 TV ads using the same exact song Watching TV over the weekend (while ignoring Florence), the following two TV ads played back to back. Notice the similarities? (Hint: Turn up your volume.) ...
It’s September 11. And I forgot. Shame on me.
September 11 Tom Dougherty, CEO - Stealing Share 11 September 2018 It’s September 11. And I forgot. Shame on me. It’s easy to get caught up in the mundanity of life. If you’re anything like me, the constant hubbub of the daily grind keeps a hold of you. Work,...
The Twitter brand only succeeds by banning abusers
Twitter brand Tom Dougherty, CEO - Stealing Share 10 September 2018 The Twitter brand only succeeds by banning abusers I have to admit that, originally, the thought of Twitter banning anyone seemed ridiculous. Even Alex Jones. The Twitter brand lives on banter, no...
McDonald’s Envelope Commercial
McDonald's envelope commercial Tom Dougherty, CEO - Stealing Share 6 September 2018 The McDonald's envelope commercial is embarrassing I've sure you've all seen the McDonald's envelope commercial. It runs constantly. Here is the gist. A young man applies for a...
Nike branding risks offense for clarity
Nike branding Tom Dougherty, CEO - Stealing Share 5 September 2018 Nike branding risks offense for clarity The newest version of Nike branding unveils a 30th anniversary ad Monday featuring Colin Kaepernick, the lightning rod at the center of the NFL anthem...
Build-A-Bear pressures you to fork over cash
Build-A-Bear Tom Dougherty, CEO - Stealing Share 4 September 2018 Build-A-Bear pressures you to fork over cash Let’s take a moment and chat about the biggest rip-off there is, the Build-a-Bear workshop. This Labor Day, I gave my son and daughter-in-law a morning...
Rachael Ray’s Nutrish brand obeys first rule of branding
Nutrish brand Tom Dougherty, CEO - Stealing Share 23 August 2018 Rachael Ray’s Nutrish brand obeys first rule of branding The first rule of effective branding is to reflect the customer, not yourself. Case in point, Rachael Ray’s Nutrish brand of dog food. Yes, a...
Quora gets online etiquette right
Quora Tom Dougherty, CEO - Stealing Share 21 August 2018 Quora gets online etiquette right I have long found issue with online public discourse, namely with interactions on Twitter. It seems users can tweet anything outlandish (see: Alex Jones) and it'll be...
Advertising mistake colors me shocked
Advertising mistake Tom Dougherty, CEO - Stealing Share 20 August 2018 Advertising mistake colors me shocked If you’ve ever been on a TV advertising set, you see the careful craft that goes into everything. No matter how inane the ad might be. That’s why any...
MoviePass – the great idea till it wasn’t
MoviePass Tom Dougherty, CEO - Stealing Share 15 August 2018 MoviePass - the great idea till it wasn’t MoviePass is quickly dying. Its stock is now at five cents a share. It seemed like a great idea. Though, in retrospect, it served only as a great...
Hulu Originals create preference, Netflix diminishes returns
Hulu Originals Tom Dougherty, CEO - Stealing Share 14 August 2018 Hulu Originals create preference, Netflix diminishes returns Like many, I’ve cut my cable cord because, in part, the variety of affordable steaming options made my need for a multitude of cable...
The sheer lunacy of the Overstock brand
Overstock brand Tom Dougherty, CEO - Stealing Share 13 August 2018 The sheer lunacy of the Overstock brand What’s in a brand name? If you consider the Overstock brand, you see a very confused one resulting in an online retailer getting crushed by Amazon. If you’ve...
Common sense in reporting
Common sense? Tom Dougherty, CEO - Stealing Share 9 August 2018 Common sense in reporting It feels like our news media is under attack every day. Just a little common sense helps in sorting out spin from news. Don’t confuse tabloids with news. I don’t....
Mattress Firm brand goes ker-plunk. Surprised?
Mattress Firm brand Tom Dougherty, CEO - Stealing Share 8 August 2018 Mattress Firm brand goes ker-plunk. Surprised? It looks like yet another retailer rests on the cusp of filing for bankruptcy. This time it’s the Mattress Firm brand going away. Is anyone really...
The LeBron James brand is more than basketball
LeBron James brand Tom Dougherty, CEO - Stealing Share 7 August 2018 The LeBron James brand is more than basketball It’s possible that when his time is up, the impact of the LeBron James brand off the basketball court will outweigh all he has accomplished on it....
SunnyD brand fails in its comeback attempt
SunnyD brand Tom Dougherty, CEO - Stealing Share 6 August 2018 SunnyD brand fails in its comeback attempt For those who have heard me speak, you’ve no doubt heard me uphold the SunnyD brand as the opposite of what we do at Stealing Share. We create preference. If...
Reverse Mortgage Scam
Reverse mortgages Tom Dougherty, CEO - Stealing Share 2 August 2018 Reverse mortgage scam I’ve always hated the reverse mortgage commercials. They pop up when watching any grown-up TV programming. And they drone on and on. I'm pretty sure they are a scam. Reverse...
Shenandoah National Park fills with magic and wonder
Shenandoah National Park Tom Dougherty, CEO - Stealing Share 31 July 2018 Shenandoah National Park fills with magic and wonder This past weekend, nearly all of my immediate family broke away from the hubbub of our day-to-day lives for a camping trip in Shenandoah...