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TOM DOUGHERTY’S OPINIONS.

Weight Watchers rebrand is anything but

  Weight Watchers   Tom Dougherty, CEO - Stealing Share 25 September 2018 Weight Watchers rebrand is anything but Sometimes a brand can come ever so close to repositioning itself correctly and yet still miss the mark entirely. Enter Weight Watchers. You know the...

Amazon’s Echo Auto will be another smash

  Echo Auto   Tom Dougherty, CEO - Stealing Share 24 September 2018 Amazon’s Echo Auto will be another smash If you think about it, the greatest technological impact on our lives in the last three years is Amazon’s Echo. Yes, it’s only been three years since Alexa...

TV ads using the same exact song

  TV ads   Tom Dougherty, CEO - Stealing Share 17 September 2018 TV ads using the same exact song Watching TV over the weekend (while ignoring Florence), the following two TV ads played back to back. Notice the similarities? (Hint: Turn up your volume.)  ...

It’s September 11. And I forgot. Shame on me.

  September 11   Tom Dougherty, CEO - Stealing Share 11 September 2018 It’s September 11. And I forgot. Shame on me. It’s easy to get caught up in the mundanity of life. If you’re anything like me, the constant hubbub of the daily grind keeps a hold of you. Work,...

The Twitter brand only succeeds by banning abusers

  Twitter brand   Tom Dougherty, CEO - Stealing Share 10 September 2018 The Twitter brand only succeeds by banning abusers I have to admit that, originally, the thought of Twitter banning anyone seemed ridiculous. Even Alex Jones. The Twitter brand lives on banter, no...

McDonald’s Envelope Commercial

  McDonald's envelope commercial   Tom Dougherty, CEO - Stealing Share 6 September 2018 The McDonald's envelope commercial is embarrassing I've sure you've all seen the McDonald's envelope commercial. It runs constantly.  Here is the gist. A young man applies for a...

Nike branding risks offense for clarity

  Nike branding   Tom Dougherty, CEO - Stealing Share 5 September 2018 Nike branding risks offense for clarity The newest version of Nike branding unveils a 30th anniversary ad Monday featuring Colin Kaepernick, the lightning rod at the center of the NFL anthem...

Build-A-Bear pressures you to fork over cash

  Build-A-Bear   Tom Dougherty, CEO - Stealing Share 4 September 2018 Build-A-Bear pressures you to fork over cash Let’s take a moment and chat about the biggest rip-off there is, the Build-a-Bear workshop. This Labor Day, I gave my son and daughter-in-law a morning...

Rachael Ray’s Nutrish brand obeys first rule of branding

  Nutrish brand   Tom Dougherty, CEO - Stealing Share 23 August 2018 Rachael Ray’s Nutrish brand obeys first rule of branding The first rule of effective branding is to reflect the customer, not yourself. Case in point, Rachael Ray’s Nutrish brand of dog food. Yes, a...

Quora gets online etiquette right

  Quora   Tom Dougherty, CEO - Stealing Share 21 August 2018 Quora gets online etiquette right I have long found issue with online public discourse, namely with interactions on Twitter. It seems users can tweet anything outlandish (see: Alex Jones) and it'll be...

Advertising mistake colors me shocked

  Advertising mistake   Tom Dougherty, CEO - Stealing Share 20 August 2018 Advertising mistake colors me shocked If you’ve ever been on a TV advertising set, you see the careful craft that goes into everything. No matter how inane the ad might be. That’s why any...

MoviePass – the great idea till it wasn’t

  MoviePass   Tom Dougherty, CEO - Stealing Share 15 August 2018 MoviePass - the great idea till it wasn’t MoviePass is quickly dying. Its stock is now at five cents a share. It seemed like a great idea. Though, in retrospect, it served only as a great...

Hulu Originals create preference, Netflix diminishes returns

  Hulu Originals   Tom Dougherty, CEO - Stealing Share 14 August 2018 Hulu Originals create preference, Netflix diminishes returns Like many, I’ve cut my cable cord because, in part, the variety of affordable steaming options made my need for a multitude of cable...

The sheer lunacy of the Overstock brand

  Overstock brand   Tom Dougherty, CEO - Stealing Share 13 August 2018 The sheer lunacy of the Overstock brand What’s in a brand name? If you consider the Overstock brand, you see a very confused one resulting in an online retailer getting crushed by Amazon. If you’ve...

Common sense in reporting

  Common sense?   Tom Dougherty, CEO - Stealing Share 9 August 2018 Common sense in reporting It feels like our news media is under attack every day. Just a little common sense helps in sorting out spin from news. Don’t confuse tabloids with news. I don’t....

Mattress Firm brand goes ker-plunk. Surprised?

  Mattress Firm brand   Tom Dougherty, CEO - Stealing Share 8 August 2018 Mattress Firm brand goes ker-plunk. Surprised? It looks like yet another retailer rests on the cusp of filing for bankruptcy. This time it’s the Mattress Firm brand going away. Is anyone really...

The LeBron James brand is more than basketball

  LeBron James brand   Tom Dougherty, CEO - Stealing Share 7 August 2018 The LeBron James brand is more than basketball It’s possible that when his time is up, the impact of the LeBron James brand off the basketball court will outweigh all he has accomplished on it....

SunnyD brand fails in its comeback attempt

  SunnyD brand   Tom Dougherty, CEO - Stealing Share 6 August 2018 SunnyD brand fails in its comeback attempt For those who have heard me speak, you’ve no doubt heard me uphold the SunnyD brand as the opposite of what we do at Stealing Share. We create preference. If...

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