Stay in quarantine
Tom Dougherty, CEO – Stealing Share
16 March 2020
Stay in quarantine. It’s the least we can do.
It seems ridiculous to write anything today concerning branding or marketing or whatever the latest inanity going on in the advertising world. Not when we’re all in quarantine from a novel virus in which there is no vaccine and no immunity.
So I’m not going to do that today. I will say, though, that I’ve been impressed with how many organizations have responded. They’ve taken the coronavirus seriously, with no March Madness, NBA, NASCAR or really any sports of any kind.
Many businesses, including my own, have employees working at home under quarantine. Everyone (except, it seems, the White House) takes this virus seriously. As Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, says, “If it looks like you’re overreacting, you’re probably doing the right thing.”
And that’s the larger point. If we limit the number of those infected and die, then we’ve done our job. Looking back and saying, “Oh, it wasn’t a big deal” doesn’t take into account the enormous response to the outbreak. If we limit it by placing ourselves in quarantine, then we’re all heroes.
“Think about this. More than 70 years ago, US joint forces stormed Normandy to save the world. All we’re having to do is Netflix and chill. That’s a small price to pay.”
Being in quarantine is easy compared to what others had to do
However, I feel it’s going to get worse. Two weeks ago, I remember seeing a video of Italians warming themselves in the sun around the Trevi Fountain, with people there saying everybody was doing fine, going outside and mixing with other people.
Yesterday, Italy reported nearly 400 deaths in a 24-hour span. More than 6,000 people have died worldwide. It’s not a stretch to say our numbers in the US will see similar spikes.
I hope not. God, I hope not. But a run on toilet paper aside, the speed to which sports organizations, schools, states and churches responded is truly astounding. Those of us in quarantine aid the effort in limiting the spread of the virus.
Think about this. More than 70 years ago, US joint forces stormed Normandy to save the world. All we’re having to do is Netflix and chill. That’s a small price to pay.
Successful brands Tom Dougherty, CEO - Stealing Share 2 December 2020Successful brands leverage scarcity and exclusivityIt’s a simple fact. Successful brands are the ones that are seemingly exclusive. As though you’re part of a club with only a few select...
Cereal marketing Tom Dougherty, CEO - Stealing Share 30 November 2020Cereal marketing takes a step backWoe is the brand that buys into a trend, thinking it guarantees long-term success. Look at breakfast cereals, a category struggling. Or at least until...
Effective marketing Tom Dougherty, CEO - Stealing Share 25 November 2020Effective marketing: How to be noticedMars, the maker of so many products it could go toe to toe with giant P&G, conducted a study that found marketers have about two seconds to...