The State of the CNN network
Tom Dougherty, CEO – Stealing Share
22 January 2015
I won’t watch CNN again
I tuned into Tuesday’s President’s State of the Union Address and found myself totally disappointed. Not in the speech itself, that value judgment depends completely on your political bent, but on the coverage.
For whatever reason, I tuned to CNN. I just wanted to witness the speech and then flip the TV off. This speech is as close the US gets to royal pageantry. And I enjoy seeing the Supreme Court Justices, Joint Chiefs and legislators in one room. I love it when the Sargent of Arms announces the President’s arrival. I don’t care if his name is Bush, Clinton, Reagan or Obama, it gives me a bit of a thrill.
“So, CNN, MSNBC, FOX and the other entertainment channels that pretend to be news outlets— I’m done with you.”
However, I had to sit through a rehash of the exact words the President was going to speak…over and over again. And this rehash was before the speech. Good God, someone should do their homework and not take the easy way out. I guess I expected more from Wolf Blitzer.
The President had barely started his proclamations when the CNN network had a screen violator asking us all to vote— in real time on the President’s speech. That was it. I had to find a channel that was not part of the political spin that had sickened me in the past decade or so. I am not even sure where I re-tuned but it might have been C-Span or PBS. All I knew was that I wanted no commentary and no asinine opinions. I just wanted to hear it and see it for myself.
CNN had already ruined a good deal of the speech because it pre-told me several times that President Obama was going to pronounce that the worst of times was officially behind us and that “the State of the Union was strong.”
Why am I so offended by these live polls? Because I am a researcher as well as a brand strategist and I have a deep background in research. This is NOT research (read about real research here). This is a self-selecting sample that is in no way representative of the actual responses. What you end up with looks a lot like what spin doctors would produce. It is an inverse bell curve, overly sampled by people at the extremes. Only those who love it or hate it responds. This is why we never build brand messages on self-selecting methodologies or focus groups. It is just process gone wild.
So, CNN, MSNBC, FOX and the other entertainment channels that pretend to be news outlets— I’m done with you. The state of affairs that our nation finds itself in, one of severe disagreement and the inability to govern, might be in many ways a result of the so-called dialog incited by these media giants. Funny how much we mimic those news broadcasts.
I’ve got an idea, why don’t we make the next State of the Union address a reality show? We could comment on the suit selection and have it hosted by Ryan Seacrest.
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