St. Jude Medical
ST. JUDE MEDICAL —CARDIAC SPECIALISTS NEED PERSONAL CONTROL TO LIMIT RISK.
Worldwide research on St. Jude Medical, by Stealing Share, uncovered there is no difference in what surgeons from different cultures consider of most concern to them – maintaining control in order to mitigate risk. The success of the rebranding later resulted in its purchase by Abbott.
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Branded Items Completed for St. Jude Medical:
Logo and Brand Standards
Brand Launch Advertising
Product Brochure System
Trade Show Exhibit Design
Brand Launch Video
Sales Training Materials