Tom Dougherty, CEO – Stealing Share
21 February 2018
Spotify should be making devices
I arrived late as an Apple Music subscriber. But before then, I counted myself an avid user of the Spotify platform. Why did I switch? Because Apple Music integrates with my Apple devices. But Spotify still reigns over much of the music-listening world, sporting more than 70 million subscribers.
That’s three more million people than those living in France. But what can the streaming music service do to combat Apple Music and Amazon Prime Music? Join the crowd by adding physical products to its repertoire. That’s a no brainer.
People want unity with their tech products. Taking myself as an example, I switched to Apple Music as soon as it was released. Everything else in my life remains Apple: my phone, computer, and tablet. As such, everything works together seamlessly as the company intended. My life geeks out the way I like it.
“Just imagine an Alexa-like interface that functions perfectly with Spotify. That’s huge. Such a smart idea, too, that I wonder why the development has taken so long.”
Where’s the Spotify device?
That massive crew of Spotify users must be hungry for the same product unity. It’s the era of the smart speaker, and news leaking that the streaming music service is on the horn with such production. Just imagine an Alexa-like interface that functions perfectly with Spotify. That’s huge. Such a smart idea, too, that I wonder why the development has taken so long.
Says TechCrunch: “A dedicated Spotify smart speaker could be a very good thing, especially if it integrates some kind of assistant tech, and could help the streaming leader translate its software success into an ecosystem of products with a bit more range in terms of diversifying their business.”
You, of course, can use a Spotify app on your current devices. But it’s not intuitive the way it is with an iPhone or an Echo. Its interface remains among the best of class, as well as its new music algorithm. But without seamless integration with devices, the streaming music service starts losing share to the behemoths.
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