The Sony hack and its ethical implications
Tom Dougherty, CEO – Stealing Share
16 December 2014
I’ve taken a strong interest to the hack of Sony Pictures Entertainment.
I’ve also been interested in what looking into the leaked documents says about my personal brand.
In case you’ve missed the storm that has hit Sony, it’s a doozy.
On November 21, Sony received an anonymous email from hackers warning that: “Great Damage by Sony Pictures” and that the company would be “bombarded as a whole” if it doesn’t pay.
Do you really enjoy reading the emails from a hack?
A few days later, the hacker group, known as the GOP, said if its demands were not met by a specified time, internal Sony documents would be released. The demands weren’t met and a flood of documents was released. The Sony hack was in full force.
By the start of December, GOP released torrents of unreleased Sony films (“Annie”, “Mr. Turner”, “Still Alice” and “To Write Love on Her Arms”). Moreover, leaked data of internal documents such as salaries of executives, internal passwords, email exchanges, celebrity phone numbers, social security numbers and aliases, and damning personal rendezvous taken by Sony employees.
“Is it necessary that we know how much James Franco was paid to travel to and from the set of ‘The Interview’?”
The personal dilemma of the Sony hack.
Whether or not the GOP is a group of North Korean hackers upset with the upcoming release of the film, “The Interview” (a comedy that portrays the assassination of Kim Jong-Un), a deep part of me feels that it’s wrong downloading film torrents and reading through the internal day-to-day communications of Sony Pictures.
Do I give a shit about James Franco?
Certainly not from “The Interview.”
Journalists might say that it is their right to sift through the information and divulge on their findings, based on the First Amendment. But I beg the question: Is it necessary that we know how much James Franco was paid to travel to and from the set of “The Interview”?
No. It’s not. Reading into the juicy gossip inside Sony is on par with TMZ’s nightly coverage of Hollywood; and it’s as damning of your integrity as looking for the leaked naked photos of Jennifer Lawrence.
The story isn’t about the dirt we can find out, but how the dirt was uncovered.
Brand Purpose Tom Dougherty, CEO - Stealing Share 10 December 2018 Brand purpose is not what many think it is So, the marketing term of the year is Brand Purpose, as chosen by the Association of National Advertisers. And what do they use to demonstrate such a term...
Retail market changes Tom Dougherty, CEO - Stealing Share 6 December 2018 Retail market changes are akin to climate change Are you paying attention to the many retail market changes? I am. Some fundamental changes are afoot. I believe the days of large generalized...
Burger King marketing Tom Dougherty, CEO - Stealing Share 5 December 2018 Burger King marketing butt of its own joke Burger King marketing has really gone off the rails. It’s giving away Whoppers for a penny if you order them within 600 feet of a McDonald’s, using...