The Sonic brand is for losers

Tom Dougherty, CEO – Stealing Share

5 December 2013

How do I know Sonic is for losers? Because they’re right there on the screen.

One would think that fast food chains like Burger King would learn the lesson that you can’t “menu” your way into really challenging McDonalds for fast food dominance. I have written many blogs about Burger King doing it all wrong and how Hardees was at least positioned against males. That is something.Sonic CommercialBut today I decided it was time to speak up about the long running campaign by Sonic. It’s ALL about menu choices. As if people choose McDonalds because of the food.

“Well, it’s clearly the choice of dorky losers.”

Sonic advertising leaves me with two dorks

So, after eliminating the power of menu choices, what is left in the brand messages? Well, it’s clearly the choice of dorky losers. Now there is an aspirational brand if ever I heard one. I guess THIS is how you Sonic. I guess this is why I never go.

See more posts in the following related categories: Fast food brands Sonic advertising Sonic brand Sonic commercials

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Money drives Washington Redskins name change

  Washington Redskins   Tom Dougherty, CEO - Stealing Share 6 July 2020 Money drives Washington Redskins name change In the 1976 classic All the President’s Men, Deep Throat becomes agitated with Bob Woodward (played by Robert Redford) over his lack of...

MLB return in jeopardy, so is the sport itself

  MLB return?   Tom Dougherty, CEO - Stealing Share 16 June 2020 MLB return in jeopardy, so is the sport itself An MLB return to play would be more important to that sport than any other, yet major league baseball finds itself on the brink of disaster over...

Share This