The Sonic brand is for losers

Tom Dougherty, CEO – Stealing Share

5 December 2013

How do I know Sonic is for losers? Because they’re right there on the screen.

One would think that fast food chains like Burger King would learn the lesson that you can’t “menu” your way into really challenging McDonalds for fast food dominance. I have written many blogs about Burger King doing it all wrong and how Hardees was at least positioned against males. That is something.Sonic CommercialBut today I decided it was time to speak up about the long running campaign by Sonic. It’s ALL about menu choices. As if people choose McDonalds because of the food.

“Well, it’s clearly the choice of dorky losers.”

Sonic advertising leaves me with two dorks

So, after eliminating the power of menu choices, what is left in the brand messages? Well, it’s clearly the choice of dorky losers. Now there is an aspirational brand if ever I heard one. I guess THIS is how you Sonic. I guess this is why I never go.

See more posts in the following related categories: Fast food brands Sonic advertising Sonic brand Sonic commercials

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Use Nextdoor, get rid of Facebook

  Nextdoor   Tom Dougherty, CEO - Stealing Share 11 December 2018 Use Nextdoor, get rid of Facebook About a year or so ago, I kissed Facebook goodbye. Much to my surprise, it’s making me use NextDoor more. My withdrawal from online communities probably isn’t a shocker...

Brand purpose is not what many think it is

  Brand Purpose   Tom Dougherty, CEO - Stealing Share 10 December 2018 Brand purpose is not what many think it is So, the marketing term of the year is Brand Purpose, as chosen by the Association of National Advertisers. And what do they use to demonstrate such a term...

Retail market changes are akin to climate change

  Retail market changes   Tom Dougherty, CEO - Stealing Share 6 December 2018 Retail market changes are akin to climate change Are you paying attention to the many retail market changes? I am. Some fundamental changes are afoot. I believe the days of large generalized...

Share This