The Sonic brand is for losers

Tom Dougherty, CEO – Stealing Share

5 December 2013

How do I know Sonic is for losers? Because they’re right there on the screen.

One would think that fast food chains like Burger King would learn the lesson that you can’t “menu” your way into really challenging McDonalds for fast food dominance. I have written many blogs about Burger King doing it all wrong and how Hardees was at least positioned against males. That is something.Sonic CommercialBut today I decided it was time to speak up about the long running campaign by Sonic. It’s ALL about menu choices. As if people choose McDonalds because of the food.

“Well, it’s clearly the choice of dorky losers.”

Sonic advertising leaves me with two dorks

So, after eliminating the power of menu choices, what is left in the brand messages? Well, it’s clearly the choice of dorky losers. Now there is an aspirational brand if ever I heard one. I guess THIS is how you Sonic. I guess this is why I never go.

See more posts in the following related categories: Fast food brands Sonic advertising Sonic brand Sonic commercials

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Arya Stark had every right to get naked

  Arya Stark   Tom Dougherty, CEO - Stealing Share 24 April 2019 Arya Stark had every right to get naked (Game of Thrones spoiler alert! Especially when it comes to the beloved and now all grownup Arya Stark.)I was as shocked as everyone else this past...

5,994 and counting, retail closings at record numbers

  Retail closings   Tom Dougherty, CEO - Stealing Share 17 April 2019 5,994 and counting, retail closings at record numbers In 2018 alone, 5,864 retail locations closed. So far in 2019, retail closings stand at 5,994 and it is only April. If the pace stays...

Share This