CVS banning of tobacco sales is a BIG move. Don’t blow this.

Tom Dougherty, CEO – Stealing Share

3 September 2014

CVS banning tobacco. Shouldn’t CVS Get Completely Pregnant?

I read a story today about a follow up plan from CVS banning tobacco sales in its stores. “To bolster its image as a health care company, CVS will announce a corporate name change to CVS Health. Retail stores will still be called CVS/Pharmacy.”

CVS banning tobacco

The acronym CVS just means pharmacy

This is a prime example of a brand not taking advantage of its leadership.

I think I mentioned in the past that I took this same idea to Rite Aid over a decade ago. (Rite Aid was under different management then and it was like a meeting with The Sopranos.) Needless to say, they were not very interested in doing so.

So kudos to CVS for running with the new position. But, shame on you for not leveraging the move in a way that would steal market share.

You ABSOLUTELY need a name change and not simply a change of the company’s legal name. The pharmacy itself needs to rebrand.

I believe that your current customers will appreciate the move and that loyalty will increase based upon the new tobacco ban. But the goal should be to attract the competitor’s customers and they — not your customers – need to SEE the change and understand it. Right now, you are simply a meaningless three-letter acronym that means pharmacy.

Come on guys. CVS banning of tobacco sales is a BIG move. Don’t blow this.

See more posts in the following related categories: Banning of tobacco sales CVS Pharmacy Rite Aid

1 Comment

  1. Mike Oz

    Yes, this is notable but only a few will notice. It will take a more drastic change to get CVS out of its doldrums, where preference is built by being on the right side of the street.

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Walmart grocery delivery to overtake Amazon?

  Walmart grocery delivery   Tom Dougherty, CEO - Stealing Share 19 February 2019 Walmart grocery delivery to overtake Amazon? I hate grocery shopping. Let me say that up front. Every Saturday or Sunday, we trek to the nearest Harris Teeter and pile our cart...

Measuring TV advertising effectiveness

  TV Advertising Effectiveness   Tom Dougherty, CEO - Stealing Share 18 February 2019 Measuring TV advertising effectiveness I found a new study utterly hilarious as it says as much about the state of TV advertising effectiveness as it does about attention...

How feasible is the Toys R Us return?

  Toys R Us return   Tom Dougherty, CEO - Stealing Share 13 February 2019 How feasible is the Toys R Us return? It appears the rumors of Toys R Us demise are greatly exaggerated. Tru Kids Brands announces that it has begun the Toys R Us return by reopening...

Share This