S-Town takes podcasting deeper
Tom Dougherty, CEO – Stealing Share
2 May 2017
S-Town is about solving the mystery of a character
I have a new obsession. Well, I did for about three days. Then it was all over as I burned right through S-Town, the new podcast from the NPR team that brought us Serial.
And I have felt at a complete loss ever since.
“Instead, the brand of S-Town is rooted in the theatre of the mind.”
Ladies and gentleman, if you haven’t listened to this podcast yet, exit out of this blog and do so now. It’ll take you a little over seven hours. But it’s time wonderfully well spent. May have been the fastest seven hours of my life.
The mystery of S-Town is rooted in the minds of the characters, not about a crime
If this is the first you’re hearing about S-Town, know this. Brian Reed hosts this investigative series. S-Town, which stands for “Shit Town,” follows the exploits of an eccentric resident of a small Alabama town. No spoilers here. But it is the story bursting with mystery, intrigue, love, loss, genius and depth of character. The central mystery is not a crime, like it was in Serial. The surprises exist in the characters own histories and personalities.
Unlike Serial, says the New Yorker, “The central question that S-Town pursues is much murkier from the start. It’s not a whodunit — it’s a What Happened? Or a Did Something Happen? Or a What Are We Doing Here? The more we learn about the possible murder, the more cryptic it gets.”
Instead, the brand of S-Town is rooted in the theatre of the mind. That’s what I have grown to love about the podcasts. And, more minutely, about theatrical series like this. John B. McLemore, while never seen, is one of the most complex and alluring characters to ever cross my psyche. Someone I’ll never soon forget.
Both brilliant and tragic, S-Town further solidifies the podcast medium as one of vitality and depth. Seven episodes weren’t anywhere near enough of S-Town. I’d give all my pocket watches away for an hour more of this story (that’s your lone Easter egg readers). Go listen.
TV ads Tom Dougherty, CEO - Stealing Share 17 September 2018 TV ads using the same exact song Watching TV over the weekend (while ignoring Florence), the following two TV ads played back to back. Notice the similarities? (Hint: Turn up your volume.) ...
September 11 Tom Dougherty, CEO - Stealing Share 11 September 2018 It’s September 11. And I forgot. Shame on me. It’s easy to get caught up in the mundanity of life. If you’re anything like me, the constant hubbub of the daily grind keeps a hold of you. Work,...
Twitter brand Tom Dougherty, CEO - Stealing Share 10 September 2018 The Twitter brand only succeeds by banning abusers I have to admit that, originally, the thought of Twitter banning anyone seemed ridiculous. Even Alex Jones. The Twitter brand lives on banter, no...