Ronald McDonald is now cool and up-to-date
Tom Dougherty, CEO – Stealing Share
24 April 2014
And I’m still afraid of him
What would you have paid to sit in on the board meeting when the marketer and ad agency for McDonald’s unveiled their new idea?
“Heh, I’ve got an idea. Why don’t we take our mascot (Ronald McDonald) and make him a CLOWN!”
“Clowns are not cool. Clowns are not modern. Clowns are not relevant. Clowns are clowns.”
An update and refresh on a clown? Are you kidding me?
Clowns are not cool. Clowns are not modern. Clowns are not relevant. Clowns are clowns.
The entire idea of making over a clown to make it more up to date with the all the little kids who live and breathe every Ronald McDonald post is ludicrous. My God, this might be enough to get Taco Bell to stop its new campaign out of embarrassment. Don’t these marketing mavens have more important things to do?
So, for those in the fast food or QSR industry that bemoan the McDonalds franchise and hold on the fast-food wallets, take heart. There is hope. McDonalds does not have all the answers because it is obviously not asking the right questions.
Personally, I think the people who recommended the clown update should be photographed and their avatars used in new tweets from McDonald’s. After all, they have at least proved to me that clowns do actually exist.
Disney to buy Fox Tom Dougherty, CEO - Stealing Share 14 December 2017 Disney means business with Fox acquisition What happens when an industry evolves into chaos? You consolidate. Or least that’s what Disney is doing, announcing it’s buying most of 21st Century Fox....
Pizza Inn Express Tom Dougherty, CEO - Stealing Share 13 December 2017 Pizza Inn Express right there with C-store hot dogs Pizza Inn, or rather its parent company Rave, hopes its new concept, Pizza Inn Express, can be a game changer. Pizza Inn Express or PIE (isn’t...
iRig Tom Dougherty, CEO - Stealing Share 12 December 2017 The iRig will steal market share in guitar industry About a year or so ago, Stealing Share wrote a magnum opus on the guitar industry. Okay, maybe it didn’t serve as our Moby Dick moment. But it encompasses the...