Romney’s “Amercia.” A brand mistake too bad to ignore.
Tom Dougherty, CEO – Stealing Share
31 May 2012
A misspelling we don’t need right now
This is not to be interpreted as a political diatribe, but the recent misspelling gaffe on Mitt Romney’s iPhone app has me slapping my head in disbelief.
If you had not heard, Romney’s team recently created an app with different campaign slogans delivered to conjure action and enthusiasm with Romney supporters. These slogans are well designed because they enable users to take a picture of themselves with their iPhone and place the slogan over their picture, making themselves a part of political advertising. It’s a good idea.
Some of these slogans include: “I stand with Mitt”, “Obama isn’t working” and “American Greatness.”
“The tweeting world is abuzz, a new Tumblr page is already alive and saluting Amercia. I imagine the SNL skits will be following soon.”
This is all fine and dandy and in good political fun, but what about the slogan, “A better Amercia”? Yep, that’s no mistake – Amercia. Even as I write this current blog on the iPad, the text is emboldened with red misspelling notifications. It’s America. Good grief!
An error like this is painfully embarrassing, especially In a critical time of focus for each party and the dire need for each to solidify improvements with their weakened political brands.
The tweeting world is abuzz, a new Tumblr page is already alive and saluting Amercia. I imagine the SNL skits will be following soon.
It’s such a shame too. Mistakes do happen, but some are more visible than others – and can re-inforce negative associations with that brand. What our country needs now is vision, not spelling errors on the first-grade level.
ESPN+ Tom Dougherty, CEO - Stealing Share 23 January 2019 UFC sets the future of ESPN+ UFC fans are ushering in the future of streaming television, and ESPN+ is reaping the rewards. The streaming app collected more than a half million new subscribers after...
Great British Bake Off Tom Dougherty, CEO - Stealing Share 22 January 2019 Turn off Hell’s Kitchen, tune into The Great British Bake Off For years, my wife and I dawdled with lackluster cooking shows. Gordon Ramsey, whose brand now reeks of cliche, leads a litany...
Chevy ads Tom Dougherty, CEO - Stealing Share 21 January 2019 Toyota calls BS on Chevy ads Ha ha ha. It’s about time someone (other than me) called bullshit on the Chevy ads that are insipid at worst, outright deceiving at best.You know the series of ads. The...