You need a new vision for rebranding

If your brand is underperforming. Or has new challenger competitors and the market scape has shifted You need to call us.

We focus our branding process on building on your present foundations.

We take what is working and rework what is not. Our goals align with your goals. Change the existing brand to be more important than all the competitor brands combined.

Because you are here reading this, we don’t need to sell you on the virtues of rebranding. You have already jumped that Rubicon.

Instead, we want to tell you how we make this all happen and why other companies’ rebranding is trite and ineffective.

Rebranding is a science. It is not a trash can

We completely disassemble your market and pull it back together in an orderly and forward-looking manner.

Brands, legacy brands, and newer versions grow organically.

Think of it like it is an English Garden neglected for a season and overgrown with vines and weeds.

Rebranding is like that.

We clear away the wees and look at what was once beautiful and compelling. Sometimes all that’s needed is good cleaning and polishing. Sometimes you need a new central meeting place.

Many times, you need to clear a pathway because traffic patterns have changed.

We conduct our own research

Stealing Share does not guess. We research and find answers. Other brand companies neglect research or farm it out. Stealing Share doesn’t. The brand strategists working with you also work closely with our researchers.
As a result, we take a dispassionate view of your market and messaging.

Our in-house research company, Resultant Research, analyzes your market and identifies present needs and future trends. And we incorporate this learning in your rebrand.

Without this thoughtful approach, this whole process can go wrong. And no one can afford that.

Updating your brand to own more valuable positions

Before we rebrand, we do a comprehensive brand audit. The audit pinpoints the strengths and weaknesses in your current branding. It provides a roadmap to the rebrand.

A Rebrand at Stealing Share means identifying the highest emotional intensity in your changing market and claiming it as your brand’s rightful place.

Global experience in updating brands

We have rebranded companies, products, and organizations on six continents. We are experienced in just about every category. Even in areas in which we have no experience, we have propelled brands to category heights.
That’s because our rebrand process is detailed and exact. We don’t have all the answers, but we always find them

A new brand strategy is how you win

Grab Share from competitors. Steal Share from other categories. Grow. Change. Adapt. Then adapt again and reinvent on the fly. New marketing strategies focus on fleeting opportunities and lay the foundations for future relevance. Talk to us.

Does a rebrand require a logo change?

Often it does not. A rebrand project means uncovering and claiming an emotionally compelling position.

A powerful rebrand that is more meaningful than the old worn-out brand message. A change in logo is a clarion cry to your market that something has changed. That may be a need change. But we must consider the return on investment before creating a new brand logo.

But, if you do need a new logo and identity, our rebranding design team is internationally recognized