New Brand repositioning. 4 assumptions shattered.

New Brand repositioning. 4 assumptions shattered.

Repositioning your brand By Tom Dougherty Your brand repositioning is different from rebranding Brand repositioning and rebranding share many strategic considerations. And one can dramatically turn INTO the other. But brand repositioning leaves many existing marketing...
Cereal marketing takes a step back

Cereal marketing takes a step back

Cereal Marketing By Tom Dougherty Cereal marketing takes a step back Woe is the brand that buys into a trend, thinking it guarantees long-term success. Look at breakfast cereals, a category struggling. Or at least until now. With COVID-19 forcing many of us to work...
Forget the breweries, only beer branding works

Forget the breweries, only beer branding works

Beer Branding By Tom Dougherty Forget the breweries, only beer branding works Having worked with many craft beer brands, we at Stealing Share know many have one hang-up when it comes to stealing market share. They believe their breweries – not their beer branding...
CPG marketing: Nothing’s changed because of COVID-19

CPG marketing: Nothing’s changed because of COVID-19

CPG Marketing By Tom Dougherty CPG marketing: Nothing’s changed because of COVID-19 Like any other sector, CPG marketing must consider the effects of buying habits in this COVID-19 era. Or does it? A recent report suggests the reasons for the choice are not all that...
Wine marketing and marketing tone

Wine marketing and marketing tone

Wine Marketing By Tom Dougherty Wine marketing and marketing tone​ In this time of COVID-19, many marketers are asking themselves what tone they should take. Be serious. Ignore it all. Or just be happy. The world of wine marketing has taken to being happy. To the...
Rebranding elements to grow market share

Rebranding elements to grow market share

The intricate rebranding elements Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette, which are simply representations of the brand. The new brand identity needs to reside in everything you do, say or imply....
Proassurance Identity Stealing Share

Proassurance Identity Stealing Share

ProAssurance PHYSICIANS FEEL UNDER SIEGE. Getting sued in the eyes of physicians seems so unfair to them. They’ve worked a lifetime to get where they are. Compounding the issue for ProAssuance is a malpractice insurance industry that can sometimes feel opaque and...
Brand change: Insurance, Fast Food beware

Brand change: Insurance, Fast Food beware

Brand Change: Insurance, Fast Food beware   Brand change looming for both insurance and fast food brands Marketers and brand strategists, let alone CEOs, rarely think about current events affecting brand change. But brands not aware of how hot topics like climate...
A new kind of brand consultants

A new kind of brand consultants

STEAL 5 MINUTES. TALK TO US.  Change everything.The brand consultants with attitude.We ignite your brand’s performance. MORE ; Brand consultants should do more than just talk. Stealing Share flipped brand consultancies on their ass. Consult with an expert and not just...
A new kind of brand consultants

Stealing Share Great Rebranding

STEAL THEIRS. CHANGE YOURS.  Surprise your competitors.THE rebranding agency that changesbrands across the globe to steal market share. MORE ; It's a proven process combined with experience and insight. Stealing Share has redefined rebranding. Our process combines...
Retail Market Study. Redefining the category.

Retail Market Study. Redefining the category.

Retail Market Brand Study. A Failing Market. Retail Market Study “The retail market is in the throes of monumental change. Those who change will survive. Those holding onto outdated business models will die.” Retail market study. An in-depth look at retail...
Insurance Rebranding. They sure need it.

Insurance Rebranding. They sure need it.

The insurance market By Tom Dougherty “Insurance companies— get away from the gecko and Flo, and move into something real.” Insurance rebranding. An Insurance Market Study. Our experience with insurance rebranding began when ProAssurance, a medical...