NBA branding needs fewer All-Stars for Golden State

NBA branding needs fewer All-Stars for Golden State

NBA branding Tom Dougherty, CEO – Stealing Share 3 July 2018 NBA branding needs fewer All-Stars for Golden State Here I go again, spouting out about NBA branding. But can you blame me? What with the Golden State Warriors picking up yet another high-calibre...
Repositioning brands to steal share

Repositioning brands to steal share

Repositioning brands When repositioning brands makes sense Mergers and acquisitions demands repositioning brands to steal market share But, there are many other reasons brand directors and marketing executives consider repositioning brands. Certainly, acquiring...
IHOP name change a complete disaster

IHOP name change a complete disaster

IHOP name change Tom Dougherty, CEO – Stealing Share 11 June 2018 IHOP name change a complete disaster What?! Last week, I suggest IHOP go all the way and change its name to IHOB with the B standing for breakfast. Laying out what I consider a strong argument, it...
How desperate can a mattress retailer be? Check this out.

How desperate can a mattress retailer be? Check this out.

A desperate mattress retailer Tom Dougherty, CEO – Stealing Share 4 June 2018 How desperate can a mattress retailer be? Check this out. You wanna talk desperation? Check this out. Mattress retailer Raymour & Flanigan partners with…Papa John’s to sell more...
Repairing the Uber brand falling short

Repairing the Uber brand falling short

Uber brand Tom Dougherty, CEO – Stealing Share 21 May 2018 Repairing the Uber brand falling short Brand repair can be a difficult thing. Although, not that difficult. The Uber brand needs repairing after numerous scandals involving former CEO Travis Kalanick and...
Brand relaunching. Reposition for relevance

Brand relaunching. Reposition for relevance

Brand Relaunching Considerations Brand relaunching. How to win. Brand relaunching is an important part in repositioning a brand. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster. Markets decide...
Zuckerberg, Facebook and brand repair

Zuckerberg, Facebook and brand repair

Mark Zuckerberg Tom Dougherty, CEO – Stealing Share 9 April 2018 Zuckerberg, Facebook and brand repair What to do if you’re Mark Zuckerberg? Your lifelong baby, Facebook, stabs itself in the neck by selling customer data. You’re testifying before Congress in...
NASCAR brand escaping notice anymore

NASCAR brand escaping notice anymore

NASCAR brand Tom Dougherty, CEO – Stealing Share 26 March 2018 NASCAR brand escaping notice anymore So, did anyone notice yesterday’s Martinsville Cup snowed out? Probably not, because the NASCAR brand fails to attract much notice anymore. Especially when Duke...
The much-needed rebranding of Papa Johns pizza

The much-needed rebranding of Papa Johns pizza

Papa Johns pizza Tom Dougherty, CEO – Stealing Share 5 March 2018 The much-needed rebranding of Papa Johns pizza Rest in Peace, Papa Johns pizza. Or, at least, it was (not) nice knowing founder John Schnatter. The day after NFL fires Papa Johns pizza as the...
Where does Volkswagen stand now?

Where does Volkswagen stand now?

Volkswagen Brand Repair Tom Dougherty, CEO – Stealing Share 17 January 2018 Where does Volkswagen stand now? Brand repair often represents a daunting task because it means changing a belief system that exists in the market. That you stink. Volkswagen, after...
Under Armour trips and falls

Under Armour trips and falls

Failing Under Armour Tom Dougherty, CEO – Stealing Share 2 November 2017 Under Armour sinks What happened to Under Armour? According to an article in the Washington Post everything is wrong. The paper likens Under Armour situation to a perfect storm. Retailer...
Infiniti advertising fails on many levels

Infiniti advertising fails on many levels

Infiniti advertising is criminal Tom Dougherty, CEO – Stealing Share 19 October 2017 Infiniti advertising fails on many levels The latest Infiniti advertising leaves me cold. Strike that. It makes me heated. Not that I have anything against Infinity as a brand....