Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Corporate identity and your logo Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly...
What bank leaders can learn from Wells Fargo

What bank leaders can learn from Wells Fargo

Wells Fargo What bank leaders can learn from Wells Fargo The Wells Fargo cross-selling scandal will affect more than just it and its customers. The scandal will affect the entire banking industry, which means banking leaders must be beware of simmering anger with...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
SECU

SECU

The Rebranding of SECU State Employees Credit Union of Maryland-SECU State Employees Credit Union of Maryland. With the anger over Wall Street and unfair fees, people are fed up with banks. Taking your accounts to another bank however, just means more of the same....
Marketing in the banking industry

Marketing in the banking industry

Marketing in the banking industry Within every successful brand customers see themselves A look at the bank market before the Wells Fargo-Wachoiva merger, which still serves as a primer on what banks should consider when rebranding. From US Banker By Michael Van...
How Financial Services Can Steal Share

How Financial Services Can Steal Share

Branding financial services. How Rebranding Financial Services Can Steal Share   The Financial Services Industry Financial Services, Mutual funds, brokerage houses and financial advisers believe that their fortunes mirror the success or failure of the stock market....
Building Bank Brands. American Banker

Building Bank Brands. American Banker

The Brand of Banks Building Bank Brands. American Banker Building Bank Brands Marketing or Anthropology? It should come as no surprise to the banking community that building a more robust brand… Building Bank Brands: Marketing or Anthropology From American...
Rebranding a Bank. Is Banking a Commodity?

Rebranding a Bank. Is Banking a Commodity?

Rebranding Banks Rebranding a Bank. Is Banking a Commodity? Rebranding a Bank. Paying Before The Pump.  It seems counter intuitive to believe rebranding a bank to be a vital element when creating value. At least, for what is commonly labeled a commodity product....
Market share experts. Opportunity.

Market share experts. Opportunity.

The value of market share experts Market share experts. Opportunity. Market Share Experts have a different skill set We are market share experts. With all of the uncertainty in the world economy, We winder why a brand development firm like ourselves has been busier...
Banks Should Cut Advertising Now

Banks Should Cut Advertising Now

Bank Marketing is a waste Banks Should Stop Advertising Now   Cut Advertising.Wasted Advertising Dollars Banks should cut advertising. They shouldn’t spend one more dollar on advertising. That is, until they can get right. Currently, banks are simply wasting their...
Bank Advertising. Should Banks Spend More Money?

Bank Advertising. Should Banks Spend More Money?

Should They Spend More Money on Bank Advertising?   Banks are not totally made of money     Bank advertising stinks. In the banking and financial services market space, when the ultimate goal is to steal the “all important market share,” is awareness all it is cracked...
Marketing brands. Banks suck at it.

Marketing brands. Banks suck at it.

Bank Marketing Sucks Banks: The Worst At Marketing Brands Banks have the worst marketing. Full Stop. Marketing brands. Do we ever see this skill in banking? It is, of course, easy to pile on banking these days, but let’s continue that trend anyway. You see, when it...