Car commercials: Why are they always the same?

Car commercials: Why are they always the same?

Car Commercials By Tom Dougherty 18 January 2021 Car commercials: Why are they always the same? It often amazes me how some brands live in the dark when it comes to knowing their competition. Nowhere does that situation exist more than in car commercials. How can you...
Green Promises Felled Bill Ford, Industry Watchers

Green Promises Felled Bill Ford, Industry Watchers

Ford. Brandweek.   Green Promises Felled Bill Ford, Industry Watchers Green Promises Felled Bill Ford, Industry Watchers Say From BRANDWEEKGreen Promises Felled Ford, Industry Watchers Say CEO and company face’s credibility was shot years ago. By STEVE MILLER...
Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers

Rebranding do's and don'ts for marketers Many of these mistakes are made every day Rebranding is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back. Many don’t choose...
Rebranding automobiles – The Automobile Market

Rebranding automobiles – The Automobile Market

Rebranding Automobiles – A look at the automotive market. Market Study “To gain preference in the automobile market, automakers have to get out of their own way and ask themselves the difficult questions.” Its time for manufacturers to consider rebranding...
BMW Brand Study – A look at how BMW structures its brands

BMW Brand Study – A look at how BMW structures its brands

BMW brand study Market Study “BMW is fortunate-we don’t have too much of a dilemma as to what we’re going to call our cars.”  – Jim McDowell, vice president of marketing at BMW A BMW brand study on its branded house BMW is a textbook example of the branding...
Intel Branding: To Brand or Not to Brand

Intel Branding: To Brand or Not to Brand

The intelligence of Intel's branding Intel Branding. Why Some Brands Work Intel branding In general, BMW, Chrysler, Chevy, and Ford all get the job done, but BMW does it a little better and with more style. The BMW is more expensive, but you get what you pay for,...
Auto Industry Problems. A long list.

Auto Industry Problems. A long list.

The Car Industry Auto Industry Problems. A long list. Auto industry problems cause branding issues. What is wrong with the auto industry branding? Simple. It is peopled with too many inward-looking car people. The new ideas come from car people who look inside out,...
Rebranding automobiles – The Automobile Market

Growing Car Industry Market Share

Quick look. Car Brands Growing Market Share in the Automotive Industry The Car Industry. A quick look The car industry market may possibly be the most competitive consumer market in the world. Ironically, it is also mostly barren of brand meaning. In this automobile...
Auto brands similarity. No Real Brand.

Auto brands similarity. No Real Brand.

Auto brand similarity. No real brands. Auto Brands share the same non-brand Auto brands like Ford, Pontiac, Chevy, Chrysler, Dodge, and Mercury all share the same bland brand. Sad isn’t it. That the U.S. automotive industry, once the envy of the world, has begun to...
Market Differentiation In Restaurants, B2B and others

Market Differentiation In Restaurants, B2B and others

Market Differentiation Market Differentiation In Restaurants, B2B and others Introduction to market differentiation Brand marketing is in a crisis, and the lack of movement within many markets – from retail to B2B to restaurant chains, and many others – proves it....
Freightliner brand study considers market trends

Freightliner brand study considers market trends

Freightliner brand study considers market trends   Owner Operators focus of Frieghtliner study   The Freightliner brand represents the largest heavy-duty truck manufacturer in North America. Also, it is a leading producer of medium-duty trucks and specialized...
Wearwell. Case studies, including B2B

Wearwell. Case studies, including B2B

Stealing Share case studies, including B2B Increasing B2B Market Share Brand Case Study Wearwell Tennessee Mat Company, the largest manufacturer of safety and comfort matting came to Stealing Share to reposition their venerable brand and to increase preference for its...
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