The Corona brand needn’t panic over idiots

The Corona brand needn’t panic over idiots

Corona, coronavirus Tom Dougherty, CEO – Stealing Share 2 March 2020 The Corona brand needn’t panic over idiots I don’t know if I’ve ever seen quite the conundrum as the one facing the Corona brand. Yes, the beer brand. Not the coronavirus that’s being...
Beverage brands shouldn’t gloat about the decline of beer sales

Beverage brands shouldn’t gloat about the decline of beer sales

Beverage brands: Don’t get cocky Beverage brands shouldn’t gloat about the decline of beer sales So, the beer industry is seeing a drop in sales for the third straight year, and beverage brands from other sectors of the market are rejoicing.Well, don’t get too...
A Sears rebranding leading to the chain’s eventual death

A Sears rebranding leading to the chain’s eventual death

Sears rebranding: Now the chain can die A Sears rebranding leading to the chain’s eventual death The Sears brand will finally die. Finally. Just seven months after a Sears rebranding revealed a new logo and brand positioning, the once proud retailer stands on the...
Kroger rebranding trots out the tired clichés

Kroger rebranding trots out the tired clichés

Kroger rebranding Tom Dougherty, CEO – Stealing Share 7 November 2019 Kroger rebranding trots out the tired clichés The new Kroger rebranding is anything but. The grocery chain is unveiling what it calls a new brand by adjusting its logo and trotting out the...
The Guinness brand stands out with its authenticity

The Guinness brand stands out with its authenticity

Guinness brand Tom Dougherty, CEO – Stealing Share 29 October 2019 The Guinness brand stands out with its authenticity I’m an impassioned Irishman through and through. As a college student, I spent a year of my life in Dublin, where I attended Trinity College...
What to do about Zantac and ranitidine?

What to do about Zantac and ranitidine?

Zantac Tom Dougherty, CEO – Stealing Share 2 October 2019 What to do about Zantac and ranitidine? The FDA recently discovered a cancer-causing agent in ranitidine, the ingredient in the popular heartburn medication, Zantac.It looks like it contains some low...
Ignore rebranding basics and you end up with the expected

Ignore rebranding basics and you end up with the expected

Rebranding basics Tom Dougherty, CEO – Stealing Share 16 September 2019 Ignore rebranding basics and you end up with the expected Even after all these decades of marketers discussing their profession, I still don’t understand how so many of them get rebranding...
I was wrong. Customer service at Sweetwater rocks.

I was wrong. Customer service at Sweetwater rocks.

Sweetwater customer service Tom Dougherty, CEO – Stealing Share 9 July 2019 I was wrong. Customer service at Sweetwater rocks. I hold strong opinions about most everything in life. But heck, those opinions are always steeped in a set of unwavering principles....
Increasing climate change urgency means a new name

Increasing climate change urgency means a new name

Climate change urgency Tom Dougherty, CEO – Stealing Share 28 May 2019 Increasing climate change urgency means a new name The worst thing that ever happened to increasing climate change urgency was scientists initially calling it global warming. While...
What venture capitalists need to know

What venture capitalists need to know

Brand evaluation for venture capitalists What venture capitalists need to know Venture capitalists are great at numbers. It’s their job. They look at all the data and make not only an assessment of the business health, but they also analyze and predict the investment...
Brand change: Insurance, Fast Food beware

Brand change: Insurance, Fast Food beware

Brand Change: Insurance, Fast Food beware Brand change looming for both insurance and fast food brands Marketers and brand strategists, let alone CEOs, rarely think about current events affecting brand change. But brands not aware of how hot topics like climate change...
NBA branding needs fewer All-Stars for Golden State

NBA branding needs fewer All-Stars for Golden State

NBA branding Tom Dougherty, CEO – Stealing Share 3 July 2018 NBA branding needs fewer All-Stars for Golden State Here I go again, spouting out about NBA branding. But can you blame me? What with the Golden State Warriors picking up yet another high-calibre...