Universities and the declining population

Universities and the declining population

Colleges and universities and a declining population By Tom Dougherty Universities and the declining population There are many pressures on colleges and universities today. But for universities, the declining population is a more significant threat than all the...
The art of brand naming

The art of brand naming

The art of brand naming By Tom Dougherty Why worry about the art of brand naming? Is there an art of brand naming? I don’t think it is an art so much as a process. But, right from the start, choosing a brand name is not as crucial as most branding experts will leave...
The secret to social media

The secret to social media

The secret to social media By Tom Dougherty The secret to social media is essential, and so is the story Is there a secret to social media? I’m sure there is, but I’m not confident it is a well-kept secret. And the reason is straightforward— ignorance....
Change ad agencies. Fix your brand.

Change ad agencies. Fix your brand.

Changing Ad Agencies Change Your Ad Agency or Fix Your Brand A powerful brand strategy influences everything that the brand touches. That’s why, if you’re caught in an ad agency carousel, you need to fix your brand. A brand strategy provides focus, clarity...
Rebranding your business

Rebranding your business

Rebranding do's and don'ts for marketers Rebranding your business Rebranding your business is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back. No sacred cows and no...
Bank branding. Problems ahead. Important market study.

Bank branding. Problems ahead. Important market study.

Bank branding. A market study. BANK BRANDING MARKET STUDY “These tough times are an opportunity for any bank that can get out of their own way and is willing to change. Soon, it won’t matter if banks are willing. Change is coming.” A fresh look at bank...
The top 4 reasons to rebrand – quick checklist

The top 4 reasons to rebrand – quick checklist

The top 4 reasons to rebrand The top 4 reasons to rebrand – or why you’re losing If we’re being bluntly honest, most companies have many reasons to rebrand. That’s because most brands simply don’t take advantage of the opportunities staring right at them. Most brands...
Car commercials: Why are they always the same?

Car commercials: Why are they always the same?

Car Commercials By Tom Dougherty Car commercials: Why are they always the same? It often amazes me how some brands live in the dark when it comes to knowing their competition. Nowhere does that situation exist more than in car commercials. How can you tell the...
Cereal marketing takes a step back

Cereal marketing takes a step back

Cereal Marketing By Tom Dougherty Cereal marketing takes a step back Woe is the brand that buys into a trend, thinking it guarantees long-term success. Look at breakfast cereals, a category struggling. Or at least until now. With COVID-19 forcing many of us to work...
Pharma marketing: How to be heard above the noise

Pharma marketing: How to be heard above the noise

Pharma marketing: Rising above the noise By Tom Dougherty Pharma marketing: How to be heard above the noise We love our pharmaceuticals – and Big Pharma knows it. That’s why more than $6 billion are spent in pharma marketing, just in the US alone. What other industry...
Forget the breweries, only beer branding works

Forget the breweries, only beer branding works

Beer Branding By Tom Dougherty Forget the breweries, only beer branding works Having worked with many craft beer brands, we at Stealing Share know many have one hang-up when it comes to stealing market share. They believe their breweries – not their beer branding...