Global brand building

Global brand building

BUILDING GLOBAL BRANDS Global brand building There are an art and a science to global brand building. If you manage or own a multi-national brand, you need a global branding agency skilled in that science. But if your brand is smaller than global, you need it too....
Brand Design Agencies

Brand Design Agencies

Brand Design Agencies   Brand design agencies Think for a moment about why you searched for brand design agencies. You are looking for someone to create a logo or design support pieces for your brand. Some are looking at brand design agencies because they need to...
Brand development. Position for relevance.

Brand development. Position for relevance.

Brand Development Brand development. How to win. Brand development is an important part of running any business. And, it is the only thing we do. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster....
The top 4 reasons to rebrand – quick checklist

The top 4 reasons to rebrand – quick checklist

The top 4 reasons to rebrand The top 4 reasons to rebrand – or why you’re losing If we’re being bluntly honest, most companies have many reasons to rebrand. That’s because most brands simply don’t take advantage of the opportunities staring right at them. Most brands...
Pharma marketing: How to be heard above the noise

Pharma marketing: How to be heard above the noise

Pharma marketing: Rising above the noise By Tom Dougherty Pharma marketing: How to be heard above the noise We love our pharmaceuticals – and Big Pharma knows it. That’s why more than $6 billion are spent in pharma marketing, just in the US alone. What other industry...
Beer Rebranding. Market Share Study.

Beer Rebranding. Market Share Study.

Beer Rebranding. Only way to win. MARKET STUDY BEER REBRANDING “Beer consumption is declining. Even craft beer is a victim of the no brand loyalty movement. Beer rebranding may be the only answer.” An in-depth market study on the beer rebranding and the...
Current bank market positioning advantages

Current bank market positioning advantages

Today's Bank Market By Tom Dougherty ​Grabbing Bank Market Share The bank market has changed It has been many years since small independent banks and thrifts dominated the bank market. Besides credit unions, the banking landscape has merged into a few mega-banks. It...
Current Beer Market Strategies for Growing

Current Beer Market Strategies for Growing

Current Beer Market The Current Beer Market The beer market is as fragmented as any market in the world. Large beer producers dominated the beer market for many years. Today, it is splintered into many beer brands. One report claims 19,000 brewing companies worldwide...
Car commercials: Why are they always the same?

Car commercials: Why are they always the same?

Car Commercials By Tom Dougherty Car commercials: Why are they always the same? It often amazes me how some brands live in the dark when it comes to knowing their competition. Nowhere does that situation exist more than in car commercials. How can you tell the...
Beverage brands shouldn’t gloat about the decline of beer sales

Beverage brands shouldn’t gloat about the decline of beer sales

Beverage brands shouldn’t gloat about the decline of beer sales By Tom Dougherty Beverage brands shouldn’t gloat about the decline of beer sales   Beverage brands shouldn’t gloat about the decline of beer sales So, the beer industry is seeing a drop in sales for...
A Sears rebranding leading to the chain’s eventual death

A Sears rebranding leading to the chain’s eventual death

Sears rebranding: Now the chain can die A Sears rebranding leading to the chain’s eventual death The Sears brand will finally die. Finally. Just seven months after a Sears rebranding revealed a new logo and brand positioning, the once proud retailer stands on the...
Repositioning brands to steal share

Repositioning brands to steal share

Repositioning brands ​When repositioning brands makes sense So, you Googled brand repositioning. Good on you for doing so. Repositioning brands is an ongoing and constant process. The tactical changes in brand repositioning ensure the brand’s continued relevance to...