The process at Carmax wins the day
Tom Dougherty, CEO – Stealing Share
10 March 2015
Still, the car buying process can be improved
I recently bought a new car for one of my kids.
It’s nothing too elaborate but I got it at Carmax, where the process of buying a used car is better than at any other dealership I have ever bought from. It’s a brand managed by individuals who understand what people want most when purchasing a car: Ease, a good deal and specificity.
The ease I felt in buying from Carmax was unmatched. My wife and I walked in the dealership and were greeted by a genuinely nice human being (not your typical sleezy salesperson). He asked us what we were looking for and made some thoughtful considerations, then took us out to see exactly what we wanted to see. What’s more, we could have had a car shipped to the location had our desired car not been available on site.
That leads me to my next point: Carmax allows you the chance to be specific. We came in with a desired set of expectations: A car that had three rows of seats, Bluetooth capabilities, great gas mileage, and was not a mini-van. Once we shared our wants with our sales guy, he instantly had suggestions for us.
Once we found a car we liked, the next step was making sure the numbers were right. The thing about Carmax is that there is no haggling. The price is what it is, so you really don’t feel like you are getting swindled out of cash (which is how I always felt when I left other dealerships). Our trade-in was appraised in about 15 minutes, which means we knew our bottom-dollar monthly total in about 20 minutes.
Best of all, we had our new car a half hour later– and we had enough energy to enjoy the rest of the day. A first for me after buying a new car.
Never thought I’d say it, but Carmax is one place you should visit if you’re looking for a used car.
Macy's B8ta Tom Dougherty, CEO - Stealing Share 18 June 2018 Macy’s B8ta partnership demonstrates head firmly in sand I know I sound like a screaming banshee, but when are retailers going to wake the hell up? Take Macy’s, a retailer floundering so much it’s closing...
AT&T Time Warner merger Tom Dougherty, CEO - Stealing Share 14 June 2018 Could the AT&T Time Warner merger actually be good? The potential of an AT&T Time Warner merger fascinates me. Because, in light of a district court judge’s decision to allow it, the...
Fortnite and gaming Tom Dougherty, CEO - Stealing Share 13 June 2018 2018 E3, Fortnite shows gaming is alive and well In early 2017, Barron’s headline “Video Game Sales Are Fading and It’s Crushing Game Stop” suggests that there was something wrong with video game...