Prime Day

Tom Dougherty, CEO – Stealing Share

17 July 2018

Prime Day remains the tops, despite glitches

There are very few shopping events that get me excited. Let me rephrase that. There is only one shopping event that gets me excited — Amazon’s Prime Day. Even if its website couldn’t handle the droves of morning traffic seeking deals like me, it’s something I could put up with. After all, 24 hours of Prime Day Exclusive Deals are worth any bit of short-lived hassle. That’s enough time to make up for it.

Prime DayConsider this: a bloke like me, after a mentally taxing day at work, eagerly meets my computer and peruses every category of “thing” available on Prime Day. I mean it too, I was checking out beauty products for my wife, shoes for my grandkids (and me), and also electronics for this guy. Granted, the latter I spent a heaping amount of time on.

It’s a matter of time before big retailers follow suit with similar online events like Prime Day. And while those will probably be worthwhile, they all will feel like an ugly stepsister to Amazon’s brilliance.”

Prime Day fits Amazon’s brand

It’s of no shock that I have come to appreciate Prime Day and all its glory. I’ve come around to the fact that it’s a made up holiday, of sorts (that took me a while). And even penned a warning to other retailers about the effects of it. But here, I am simply in awe of the sheer power of the Amazon brand.

These guys created a holiday, prepped Prime users with pre-Prime Day deals, repurposed the website to make the experience of shopping simple and uniquely tailored it to my needs. (Namely, the “Deals Recommended for You” section.) All this worked. I feel even more connected to the Amazon brand and am pleased my purchases will be here in two days, (a Prime member feature).

It’s a matter of time before big retailers follow suit with similar online events like Prime Day. And while those will probably be worthwhile, they all will feel like an ugly stepsister to Amazon’s brilliance.

See more posts in the following related categories: retail branding

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