Political brands are at stake, as are our future elections
Tom Dougherty, CEO – Stealing Share
3 October 2013
The political brands of both parties are at risk
Political brands exist. Countries have brands. So does Congress. If I were in government today, I would be worried about my brand in a big way.
If the idea of governance is to facilitate compromise so that legislation and government work, we are in deep trouble.
“If the Dems and Repubs don’t get it together and move forward, they risk permanent damage to the US Governmental brand and their own political brands.”
Neither political brand is exempt from this criticism. I believe that mainstream Republican and Democrat lawmakers want to see the US government work. After all, they were elected to do so. The problem lies in Tea Party representatives who are willing to pull the temple pillars down on themselves rather than compromise on any ideology. I don’t believe either mainstream party wants to see this happen. But it IS happening and the brand of government is suffering as a result.
If the Dems and Repubs don’t get it together and move forward, they risk permanent damage to the US Governmental brand and their own political brands. Such damage will mean more and more voters will stay home on Election Day because they will have better things to do than vote. Everyone will stay home except the fanatics who cling to ideology over compromise.
Oh, they will turn up all right. Not in greater numbers but as a greater percent of the voting public. Then what will we do? I think we will fall on so many swords that, as a nation, we will bleed to death.
Many years ago someone asked Will Rogers what he expected if Franklin Roosevelt was elected President. Will said, “Well, if he gets elected and the White House catches fire and burns to the ground, we will all say, ‘At least he got something started’.”
COVID-19 marketing Tom Dougherty, CEO - Stealing Share 13 July 2020 COVID-19 marketing enters a new phase: Disinfectant labeling Lost in the think pieces (including my own) of COVID-19 marketing lies something few of us considered. The effect of the...
The Zoom brand Tom Dougherty, CEO - Stealing Share 7 July 2020 The Zoom brand shouldn’t play it safe moving forward The Zoom brand is one consumer service that’s becoming synonymous with success during the global pandemic. Which is why it needs to be as...
Washington Redskins Tom Dougherty, CEO - Stealing Share 6 July 2020 Money drives Washington Redskins name change In the 1976 classic All the President’s Men, Deep Throat becomes agitated with Bob Woodward (played by Robert Redford) over his lack of...