PlayStation 4 is important for the Sony brand
Tom Dougherty, CEO – Stealing Share
25 February 2013
Sony needs a winner
Sony is in trouble. New CEO Kaz Harai is trying to turn the company around with the debut of the PlayStation 4. The new console simply must reinvigorate the tired Sony brand.
“Sony’s brand is now focused exclusively on technology. That isn’t enough.”
Put simply, the Sony name doesn’t resonate as it once did. The company still makes great products but they are not preferred or coveted by customers. In fact, all of Sony’s products – tablets, televisions, computers, cameras and game systems – have competitors with equal or better technology and more meaningful brands.
PlayStation 4 may be a hit but will anyone know it’s from Sony?
Sony’s brand is now focused exclusively on technology. That isn’t enough.
With the release of PlayStation 4, the chatter is on computing power, new game engines and the number of polygons. But when Microsoft announces its next console, the tech will be comparable and the graphics will be just as pretty.
So where is Sony’s brand in all of this?
It’s time for Sony to put massive efforts into defining what its name represents beyond technology.
PlayStation 4 is important to Sony’s future. Yet even if it succeeds it will not fix the core problem with the Sony brand.
Stihl Tom Dougherty, CEO - Stealing Share 20 November 2018 Finally, a leaf blower that works: Stihl I love autumnal weather. The temp is perfect, the scent is crisp and the colors are brilliant. But dang it, if I can't stand anything, it’s managing leaves strewn...
Hardees brand Tom Dougherty, CEO - Stealing Share 19 November 2018 The tragedy of the Hardees brand What has happened to the Hardees brand? A few weeks ago, I wrote that the new ad from Carls Jr (Hardees western US partner) was simply an amusement for those at...
Walmart delivery Tom Dougherty, CEO - Stealing Share 15 November 2018 Walmart delivery idea represents a great opportunity Buried deep inside a report that Ford and Walmart delivery are teaming up sits an interesting tidbit. The service, now in pilot stage in...