PBS has a winner with Daniel Tigers Neighborhood
Tom Dougherty, CEO – Stealing Share
13 September 2016
My grandchildren have no control over me whatsoever
I’ve written a bunch about my newly minted role as a grandfather. It’s what I love most about life these days, so it’s hard for me to ignore. My two grandchildren, Rhegan and Liam, fill me with an exuberant amount of joy. Such is the way of a one and three year-old. Life is about being in the moment — whether that moment is good or bad — which is inspiring to me.
More than that, Mom and Dad, and most times the grandparents too, are the most important people in their world. A humbling thought. The brands we all introduce to the munchkins are those that we have a similar faith in, especially with that faith placed on us.
Daniel Tiger’s Neighborhood is the amalgamation of teachable lessons, modernity, and the sentimentality of Mr. Rogers’ Neighborhood. It’s also a PBS program, a television brand in which I have a great deal of faith.
Daniel Tigers Neighborhood hits on on cylinders
Sure, Daniel Tiger will drive many adult crazy after a few episodes. It sports repetitive songs and saccharine characters. But the show isn’t for us, it’s for the kids. They love it like sugar. Unlike sugar, however, Daniel Tiger actually has positive affects on children and their emotional well-being Daniel (based on the puppet from Mr. Rogers’ Neighborhood) copes with his parents going out for a date, while a catchy mantra of “Grownups come back” is sung. I’ve also watched episodes dealing with jealousy, sleeping in the dark or dealing with bullies. All of which are vital lessons for children.
With Daniel Tiger, I take comforted in knowing that it does the little buggers good.
Motorola Tom Dougherty, CEO - Stealing Share 26 July 2017 Motorola finds its aha moment...sort of Well, golly gee. Someone’s actually thinking about a common mistake brands make: Putting the cart in front of the horse. Welcome to logic, Motorola. Motorola’s VP of...
Kyrie Irving Tom Dougherty, CEO - Stealing Share 25 July 2017 The ego of Kyrie Irving needs a basketball team of its own I'll put this bluntly, Kyrie Irving, the #2 superstar on the Cleveland Cavaliers, is losing his ever loving mind. Kyrie Irving is one of those...
Kenmore Tom Dougherty, CEO - Stealing Share 24 July 2017 The laughable Kenmore deal Sears just made Oh my. Sears announces it’s selling Kenmore appliances on Amazon as part of a new deal. And experts believe this is a major step forward for the retailer. Holy crap,...