PBS still gets it after all these years
Tom Dougherty, CEO – Stealing Share
17 February 2015
There’s more to PBS than just Downton Abbey
It’s a funny thing, there are some brands you can always rely on.
These brands are a certainty. Just as certain as me waking up with my right leg each morning. Barring a catastrophe, these brands aren’t going anywhere.
Disney. Coke. Apple. It’s short list of powerhouse brands. And for me, they all meet the highest level of greatness and expertise.
These are the kind of brands that you always expect to shine. They fulfill your expectations, and sometimes (actually, most of the time) they surprise you with more.
“The shows on the network aren’t brain rot. No, they are thoughtful, provoking and memorable.”
Today, while going about my morning routine, I realized there was another such brand that I should add to the list of greats: PBS.
For as long as I can remember, PBS has symbolized television programming that was several notches better than the competition.
The shows on the network aren’t brain rot. No, they are thoughtful, provoking and memorable.
This is an interesting time in television as the cable networks (like AMC, FX, HBO, etc.) have propped up their own brands that are siblings to what PBS has long produced. It’s the major networks that have fallen short, trying to be for everybody when they are really for nobody.
Think about the longevity of the PBS brand. When your kids grew up, who didn’t you mind them watching Sesame Street or Mr. Rogers? And maybe you, just like me, felt a twinge of guilt if you opted for say, Merry Melodies instead of the PBS Kids roster.
It’s that twinge I want to focus on; that little spark of something that feels different and better than the rest that makes PBS special.
What’s wonderful, the goods at the network haven’t stopped. My favorite show, Downton Abbey, has a home on the network. What’s more, so do my favorite documentary series, Frontline and This American Experience.
Yet, do you want to know what’s best of all? I can still count on Sesame Street for my family. But this time it’s not for my kids, but rather, my granddaughter. How sweet is that?
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