Papa Johns looking for a new CMO: Here’s some advice
Tom Dougherty, CEO – Stealing Share
22 May 2013
First, stop with the battling on price
Papa Johns, the pizza giant with commercials that feature CEO and founder John Schnatter, announced that its chief marketing officer, Andrew Varga, is leaving.
Here’s some advice to Varga’s replacement: Stop. Stop with low-price promotions, the free giveaways and the overall nonsense that’s permeating the pizza industry.
“How long till one of the chains offers pizza for a buck?”
Schnatter built a successful business with revenues over a billion dollars. But it stubbornly remains in third place behind Pizza Hut and Dominos. All three pizza peddlers make huge sums of money but market share doesn’t shift no matter how many advertising dollars the big three spend.
Why? Because the trio does little more than out-gimmick one another with cut-rate deals.
Let’s see. Right now, Papa Johns offers an $11 large steak-and- cheese pizza, as well as a free pizza with any other large pizza. At Pizza Hut, a dinner box costs just $10 with pizza and bread sticks. But Domino’s beats both with its two-topping pan pizza for $7.99, a medium pizza for $5.99 and half off any pizza ordered online.
How long till one of the chains offers pizza for a buck?
The next Papa Johns CMO should focus on what it means to be a Papa Johns customer. Other than being a lover of cheap pizzas, that is.
RTW Retailwinds Tom Dougherty, CEO - Stealing Share 14 November 2018 A company changes its name to RTW Retailwinds? The women’s apparel retailer, New York & Company, changes its name to RTW Retailwinds. And I think the new name sucks.Greg Scott, Chief...
Fake Facebook friends Tom Dougherty, CEO - Stealing Share 13 November 2018 Fake Facebook friends, just like MySpace For a short while, I was becoming a Facebook junkie. Er, perhaps the word junkie is too intense. Rather, my use of the site had become routine in my...
Grocery brands Tom Dougherty, CEO - Stealing Share 12 November 2018 Grocery brands and…yoga? I first thought it was all pretty stupid. Grocery brands trotting out yoga classes, on-site breweries and jazz pianists to attract customers. I mean, how desperate can you...