Rebranding Crop Protection
Syngenta – New Brand for FarMore Services
Global Global Crop Protection Company Seeks US Division Brand Message.
Stealing Share, a global brand strategy firm specializing in developing strategies to steal market has been once again retained by Syngenta, AG to develop a more competitive brand for their FarMore brand.
Resultant Research, is conducting the research study on behalf of FarMore and Syngenta.
Syngenta AG engages in the development, manufacture, and marketing of various products for crop yields and food quality.
The company operates in three segments: Crop Protection, Seeds, and Plant Science.
Crop Protection segment develops and sells chemicals, such as herbicides for corn, cereals, soybean, and rice; fungicides for cereals, fruits, grapes, rice, soybean, and vegetables; insecticides for fruits, vegetables, and cotton; and professional products, including seed treatments, products for public health, and products for turf and ornamentals.
It provides seeds for field crops, including corn, oilseeds, cereals, and sugar beet, as well as vegetable and flower seeds.
Plant Science segment applies biotechnology for growers yield and food quality. It manufactures and sells QUANTUM Phytase, a microbial produced animal feed supplement in Mexico and Brazil.
Syngenta has collaboration with Diversa Corporation to establish a shared biotechnology research platform for new plant science applications and enzyme discovery, as well as for selected antibody generation and other biopharma product development.
The company sells its products through independent distributors and dealers worldwide.
Syngenta was founded in 1999 and is headquartered in Basel, Switzerland. About Stealing Share Stealing Share is a strategic and brand planning firm that focuses on giving clients meaning to their brand so they can change customer behavior.
We provide clients analysis, research and actionable plans designed to steal market share from competitors by pinpointing what is meaningful to target audiences and can be positioned against the competition.