Picking a rebranding company
Choosing a rebranding company
At the risk of sounding self-serving, let us just say this: Stealing Share is not the right rebranding company for everyone.
As a leader of an organization, you are always looking for ways to improve your business through top-line revenue growth. Looking for expense reduction, productivity improvements, channel efficiencies and the like.
As a marketer and communicator, you are always looking for a way to effectively get the message out to both internal and external audiences.
As a leader and a communicator, you have certainly examined your organization’s brand to improve your business. And you may have even come to the conclusion that your brand is dated. Lacking meaning in the market, or too similar to the brands of your competitors.
Whatever you believe your brand issue is, you have realized your organization’s brand is not as effective as it should be.
Perhaps you are looking for outside help. It may be time to hire a brand firm. But choosing a rebrand company is not easy.
Advertising agencies are too often included when choosing a rebranding company
There are some extraordinary advertising agencies out there.
Agencies are expertly utilizing a variety of media and mediums to put forth messaging. But too often the messages are just entertainment where the brand itself is lost.
Whether it is a viral television advertisement for a consumer product. Or an expertly designed sales brochure for a B2B company, agencies are in a constant battle of one-upmanship. (Read more about ad agencies here.)
They are not brand development companies. Advertising agencies do great creative work.
The problem is that they believe they can solve everything with nice pictures, viral videos, social media, and slick production.
Make no mistake. There may be a time for all of those things.
But if you believe your brand is the problem (and it probably is), an advertising agency is not your friend. Because they are not objective. Their mission is to keep a client. A rebranding company like Stealing Share remains objective because our relationship is basically over once the project is finished.
Some ad agencies may say they do branding. But to them, it is really just a buzzword they use to open the door for more creative work.
There are also a great number of brand companies and branding firms in the market as well.
So many that it may be confusing when choosing a rebranding company.
Many of these companies mean well and understand that brand is something that can be used to improve business. However, too often the results of their brand work can be an innocuous tagline or brand promise. Things that overly emphasizes the company. Most brand companies only want to please the client. Therefore, their work rarely reflects the prospect. Instead, it often lacks differentiation in the market or isn’t strategically developed to actually increase market share.
The latter is the only reason to engage in a brand development process in the first place.
The crux of what kind of branding your organization chooses to do is really up to the decision makers of the organization. Some organizations seek nothing more than to have someone tell them that they are doing a really good job. And their problem is just that their corporate image is a bit dated.
Others believe that their only problem is getting prospects to see that their products or services are great.
Still others are looking for the most painless solution to their perceived problem. Many are unwilling or unable to enact organizational change.
If you fall into one of these categories, then most advertising agencies and brand development companies should be able to devise a way to do it.
In those cases, Stealing Share would not be a good fit for your branding needs. (Read about our rebranding company competitors here.)
Who are our rebranding company clients?
Like any branding company, we are often asked about our clients. These are some of the clients Stealing Share works with.
If you engage us, we can promise you that you will get your nose bloodied.
Then, we will tell you that your organization has issues that go beyond a simple marketing or execution exercise. And we’ll identify and bring into view organizational quagmires. Crap that prevents your company from running effectively.
And we will probably tell you that your understanding of your target market is either wrong or incomplete.
But we will also tell you how to fix and capitalize on these issues as well.
Rebranding Company. What we do?
Our process does not always have a pretty picture or slick ad campaign at the end.
Though we can do those things, they are not the destination of our work.
Rather, we will give you a strategic roadmap to address both internal and external audiences, utilizing your brand to provide maximized meaning and direction.
So, if you have the desire to bring more meaning to your organization, contact us. If you desire real organizational change that will better resonate with your target audiences, give us a call. You are the kind of organizational leader who wants to steal share.