Online retailing exacts its pound of flesh
Tom Dougherty, CEO – Stealing Share
22 March 2017
Retailers are tumbling down like dominos
No doubt about it. Retailing sits mired in a state of massive change. Today, Sears announces there is “substantial doubt” it can keep its doors open. Not to pile on, but we have been predicting the demise of Sears for years. Online retailing takes down another competitor.
I am not going to rehash everything that is wrong with retail. But we constantly hear industry experts complaining that online retailing takes more and more share from traditional brick and mortar each day.
“Immediacy once was the primary advantage held by traditional retailers. Who can drive to a store, park, find what you want, pay and drive home in under two hours?”
Online retailing has been the bane of traditional retailers since the birth of Amazon. Some retailers adapt by expanding their own online presence. But that’s not good enough.
Amazon houses more selection and gets you shipments faster than anyone. These changes in the delivery model will finish off traditional retail.
Online retailing stole brick and mortar retailing’s main advantage
Look at Amazon (again), for example. With Amazon Now, consumers receive deliveries in two hours. If I live in Seattle, I can even use Alexa, Amazon’s voice assistant, to order a bottle of single malt.
It’s not just Amazon upsetting the traditional model. Costco, though strictly not an online retailer, is getting in the game of delivery as well. It has partnered with Shipt and Instacart. Using the latter, customers in certain states have their Costco orders delivered within an hour.
It’s easy and fast. Oh. Did I forget to mention that I could return stuff as easily if I don’t like it? How’s this for a brand face: Someone who has better things to do than waste time fighting for a parking space. Who couldn’t see themselves in that?
Immediacy once was the primary advantage held by traditional retailers. Who can drive to a store, park, find what you want, pay and drive home in under two hours? Online retailing is so much more immediate.
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