NPR pledge week

Tom Dougherty, CEO – Stealing Share

5 May 2010

NPR’s “pledge week” demeans the listener as much as the network

Sometimes businesses lose sight of what it is they sell and what customer’s really buy. This sort of myopia is always a result of seeing things through foggy spectacles — glasses colored and fogged by listening way to much to your own self-serving ideas and propaganda.

NPR (National Public Radio) is a perfect example of this endemic nearsightedness. They think the reason I listen to them is because they are “publicly owned and “commercial free.”  This could not be further from the truth.

“Let’s all grow up, become adults, and open the doors to commercial support in all its glory.”

I listen to them because of the programming and content and I would much prefer to have that content interrupted every 15 minutes by a commercially paid (and self-serving) message then listen to a full week of begging and prostrating.

As a brand that I am supposed to take seriously and appreciate, I find it demeaning to be forced to listen to the broadcasters who usually bring me news and information being reduced to a beggar’s role, imploring me to send in money and pay their bills and salaries.

Let’s call it what it is. They are professionals in that they are paid for what they do. Let’s all grow up, become adults, and open the doors to commercial support in all its glory. Then, I can listen with open ears and am saved from the indignities of hearing the voices that are so familiar repeat endlessly the same inane messages of those on public assistance.

See more posts in the following related categories: Fund Raisers National Public Radio NPR Pledge Breaks Public Radio Fund Raising

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Brand purpose is not what many think it is

  Brand Purpose   Tom Dougherty, CEO - Stealing Share 10 December 2018 Brand purpose is not what many think it is So, the marketing term of the year is Brand Purpose, as chosen by the Association of National Advertisers. And what do they use to demonstrate such a term...

Retail market changes are akin to climate change

  Retail market changes   Tom Dougherty, CEO - Stealing Share 6 December 2018 Retail market changes are akin to climate change Are you paying attention to the many retail market changes? I am. Some fundamental changes are afoot. I believe the days of large generalized...

Burger King marketing butt of its own joke

  Burger King marketing   Tom Dougherty, CEO - Stealing Share 5 December 2018 Burger King marketing butt of its own joke Burger King marketing has really gone off the rails. It’s giving away Whoppers for a penny if you order them within 600 feet of a McDonald’s, using...

Share This