NPR pledge week
Tom Dougherty, CEO – Stealing Share
5 May 2010
NPR’s “pledge week” demeans the listener as much as the network
Sometimes businesses lose sight of what it is they sell and what customer’s really buy. This sort of myopia is always a result of seeing things through foggy spectacles — glasses colored and fogged by listening way to much to your own self-serving ideas and propaganda.
NPR (National Public Radio) is a perfect example of this endemic nearsightedness. They think the reason I listen to them is because they are “publicly owned and “commercial free.” This could not be further from the truth.
“Let’s all grow up, become adults, and open the doors to commercial support in all its glory.”
I listen to them because of the programming and content and I would much prefer to have that content interrupted every 15 minutes by a commercially paid (and self-serving) message then listen to a full week of begging and prostrating.
As a brand that I am supposed to take seriously and appreciate, I find it demeaning to be forced to listen to the broadcasters who usually bring me news and information being reduced to a beggar’s role, imploring me to send in money and pay their bills and salaries.
Let’s call it what it is. They are professionals in that they are paid for what they do. Let’s all grow up, become adults, and open the doors to commercial support in all its glory. Then, I can listen with open ears and am saved from the indignities of hearing the voices that are so familiar repeat endlessly the same inane messages of those on public assistance.
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