Not everyone loves social media

Tom Dougherty, CEO – Stealing Share

28 October 2013

Social media has its positives, negatives

I’ve always had this nagging suspicion that those who use social media the most, the much-younger-than-me generation, aren’t all that pleased with the barrage of social media hastags/tweets that come across our TV screens.

Now that feeling has been confirmed. A new study revealed that 44% of those between ages 15-17 find social media comments onscreen distracting with half of all Internet users finding it distracting as well. Forty-eight percent just flat-out don’t like them.

“It’s not the be-all that some people think. You create preference by the message of your brand, not an online chat that usually just attracts the extremes: Those who love you and those who hate you.”

 

social mediaOf course, you could read it the other way – that 56% don’t find them distracting – but that would be missing the point. Social media is considered in some quarters to be the elixir to cure all marketing ills, a relatively inexpensive way to generate interest.

It’s not the be-all that some people think. You create preference by the message of your brand, not an online chat that usually just attracts the extremes: Those who love you and those who hate you.

Social media is something that should be part of your marketing plan, but I would count on it only being useful for awareness, if that. Even for some of those who use it the most, and may represent your greatest opportunity for long-term growth, it’s just distracting, annoying and irrelevant.

See more posts in the following related categories: Social media social media advertising Social Media marketing social media on TV

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

The irony of much of today’s retail branding

  Retail branding   Tom Dougherty, CEO - Stealing Share 17 September 2019 The irony of much of today’s retail branding Here’s an example of irony in retail branding. Cost Plus World Market, or as we generally coin it, “World Market,” stands at the peak of my...

Share This