Not everyone loves social media
Tom Dougherty, CEO – Stealing Share
28 October 2013
Social media has its positives, negatives
I’ve always had this nagging suspicion that those who use social media the most, the much-younger-than-me generation, aren’t all that pleased with the barrage of social media hastags/tweets that come across our TV screens.
Now that feeling has been confirmed. A new study revealed that 44% of those between ages 15-17 find social media comments onscreen distracting with half of all Internet users finding it distracting as well. Forty-eight percent just flat-out don’t like them.
“It’s not the be-all that some people think. You create preference by the message of your brand, not an online chat that usually just attracts the extremes: Those who love you and those who hate you.”
Of course, you could read it the other way – that 56% don’t find them distracting – but that would be missing the point. Social media is considered in some quarters to be the elixir to cure all marketing ills, a relatively inexpensive way to generate interest.
It’s not the be-all that some people think. You create preference by the message of your brand, not an online chat that usually just attracts the extremes: Those who love you and those who hate you.
Social media is something that should be part of your marketing plan, but I would count on it only being useful for awareness, if that. Even for some of those who use it the most, and may represent your greatest opportunity for long-term growth, it’s just distracting, annoying and irrelevant.
Walmart grocery delivery Tom Dougherty, CEO - Stealing Share 19 February 2019 Walmart grocery delivery to overtake Amazon? I hate grocery shopping. Let me say that up front. Every Saturday or Sunday, we trek to the nearest Harris Teeter and pile our cart...
TV Advertising Effectiveness Tom Dougherty, CEO - Stealing Share 18 February 2019 Measuring TV advertising effectiveness I found a new study utterly hilarious as it says as much about the state of TV advertising effectiveness as it does about attention...
Toys R Us return Tom Dougherty, CEO - Stealing Share 13 February 2019 How feasible is the Toys R Us return? It appears the rumors of Toys R Us demise are greatly exaggerated. Tru Kids Brands announces that it has begun the Toys R Us return by reopening...