Nintendo Switch

Tom Dougherty, CEO – Stealing Share

6 March 2018

The Nintendo Switch nails the landing

The following blog on the Nintendo Switch comes courtesy of guest blogger and Stealing Share strategist, Mark Dougherty. 

My old man, bless his heart, harbors a heaping lode of snark when it comes to video games. The only system he remotely enjoys is the Atari. Not that he has one, but it’s his preference. Go figure. Nonetheless, and despite his video game resentment, he granted me rights to this blog to praise the Nintendo Switch. This isn’t a system with it all, but it’s a champion of what matters most. Game play.

“The Nintendo Switch is sleek. It’s smart. It’s fun, and it’s portable.”


Nintendo SwitchI hold a soft spot for Nintendo. Over the years I’ve owned a Nintendo, Nintendo 64, Game Cube, Wii and Wii U. And each brings a smile to my face, even if some, such as the Wii U, missed the mark of being top tier. The Switch, however, is about as top tier as it gets.

The Nintendo Switch improves on the Wii U

A year into its shelf life, the demand for the Switch isn’t slowing down. In fact, it’s already outsold the Wii U by over a million units — and holds no indication that it will slow down soon. To be exact, “Nintendo is coming off a stellar holiday quarter, moving 7.23 million Switch consoles and bringing lifetime sales to 14.86 million. The Wii U, for comparison, sold 13.56 million total — a paltry sum in comparison to the Wii’s 101.63 million units.”

In fact, some are calling it the best Nintendo system ever. I can’t say I disagree. The Nintendo Switch is sleek. It’s smart. It’s fun, and it’s portable. And third party developers are jumping all over it because it is all those things.

The way I see it, the Wii U was akin to a bad song a songwriter must release to remain relevant. It’s pertinent to write those bad songs as that’s where ideas mold, take root and blossom. To fit the analogy, here’s an example. The concept of remote gameplay on a controller was born with the U, but it was cumbersome. Not so with the Switch. Games are completely portable and in HD. If I wanted, I could take my controller with me on a business trip, so long as I had a charger.

That’s called fixing a mistake. And it’s what makes the Nintendo Switch, in the world of video games, worthy of your time. (And, yes, you too, Dad.)

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