The NFL brand damage continues: Deflategate
Tom Dougherty, CEO – Stealing Share
21 January 2015
Deflategate is not a good look for the NFL
Boy, what a year for the NFL.
In case you have not heard, in the AFC Championship Game, the New England Patriots used 11 under-inflated balls throughout the course of their 45-7 blow out win over the Indianapolis Colts. An under-inflated ball allows the players to grip it easier, making it easier to throw and catch. In a sloppy, rainy game (which this was), this could be a huge advantage.
“As I have said before, the NFL seems to only care about something when it is forced to care about something.”
It can be debated how much of an advantage Deflategate may give a team, but the damage is nonetheless done. When you consider how many other issues the NFL has had this year, this is just another example of a league losing control of its brand.
Let’s be clear, the Patriots certainly cheated. But the worst part is that they got away with it. If the NFL really cared about its beloved shield, it would make sure there would be no possible way this could happen. For example, rather than have the teams each provide 12 balls, have the NFL provide all of the balls and not let either team see them or touch them until kickoff. Why would the NFL give a team an opportunity for an unfair advantage if it really cared?
(As an aside, as of 9:30am eastern, NFL.com has no mention of this situation anywhere on its site.)
As I have said before, the NFL seems to only care about something when it is forced to care about something. Good brands look for areas of weakness and fix them. Bad brands wait for areas of weakness to find them.
Macy's B8ta Tom Dougherty, CEO - Stealing Share 18 June 2018 Macy’s B8ta partnership demonstrates head firmly in sand I know I sound like a screaming banshee, but when are retailers going to wake the hell up? Take Macy’s, a retailer floundering so much it’s closing...
AT&T Time Warner merger Tom Dougherty, CEO - Stealing Share 14 June 2018 Could the AT&T Time Warner merger actually be good? The potential of an AT&T Time Warner merger fascinates me. Because, in light of a district court judge’s decision to allow it, the...
Fortnite and gaming Tom Dougherty, CEO - Stealing Share 13 June 2018 2018 E3, Fortnite shows gaming is alive and well In early 2017, Barron’s headline “Video Game Sales Are Fading and It’s Crushing Game Stop” suggests that there was something wrong with video game...