Newspapers must change
Tom Dougherty, CEO – Stealing Share
6 April 2009
Newspapers have hard choices to make
A penny for…thoughts? Well, Rupert Murdoch believes it is worth a lot more than that. Newspapers must change, now.
“People reading news for free on the Web, that’s got to change,” said Murdoch, speaking at The Cable Show, an annual cable television industry event, in Washington, D.C.
I think Murdoch has a point. After all, he now represents the Wall Street Journal, which does charge for online content. The problem with that thinking is that the model has changed. Do local newspapers actually believe they can finance a staff and support their current infrastructure by reporting only local news and supported by web subscriptions?
The larger point is that, sadly, local newspapers have lost their relevance. The loss of advertising that supports them is just proof. The current state of the economy has affected that, for sure, but the writing was on the wall long before that. Murdoch need not worry, the Wall Street Journal is a different model and is read everywhere. I might pay to buy Reuters national and international news but I really don’t think local papers can manage.
TV ads Tom Dougherty, CEO - Stealing Share 17 September 2018 TV ads using the same exact song Watching TV over the weekend (while ignoring Florence), the following two TV ads played back to back. Notice the similarities? (Hint: Turn up your volume.) ...
September 11 Tom Dougherty, CEO - Stealing Share 11 September 2018 It’s September 11. And I forgot. Shame on me. It’s easy to get caught up in the mundanity of life. If you’re anything like me, the constant hubbub of the daily grind keeps a hold of you. Work,...
Twitter brand Tom Dougherty, CEO - Stealing Share 10 September 2018 The Twitter brand only succeeds by banning abusers I have to admit that, originally, the thought of Twitter banning anyone seemed ridiculous. Even Alex Jones. The Twitter brand lives on banter, no...