Walmart gun policy
Tom Dougherty, CEO – Stealing Share
4 September 2019
New Walmart gun policy sign of market leadership
In the wake of mass shootings across the country, a new Walmart gun policy puts a stake in the ground that the nation’s biggest retailer has seen enough.
“It’s clear to us that the status quo is unacceptable,” Walmart’s CEO Dave McMillon wrote in a letter to Walmart employees yesterday.
Believe it or not, this isn’t the first time a Walmart gun policy has reacted to current events. As far back as 1993, it pulled handguns from its offerings in all states but Alaska. In 2015 it banned assault rifles like the AR-15 after the Stoneman Douglas High School shooting in Parkland Florida that killed 17.
And just last year, a Walmart gun policy changed to only allow guns and ammunition to be sold to people 21 years old and older.
Now it will discontinue handgun sales in Alaska and short barrel ammunition as well as handgun ammunition. In addition, Walmart’s also requesting its patrons refrain from openly carrying guns in stores.
In essence, Walmart will now only sell firearms and ammunition for hunting to serve, “responsible hunters and sportsmen and women.” McMillon wrote. “We understand that heritage, our deep rooted place in America and our influence as the world’s largest retailer. And we understand the responsibility that comes with it.”
“This Walmart gun policy will no doubt piss off a bunch of people. In fact, some believe these new policies will reduce Walmart’s market share of ammunition from around 20% to 6%-9%. But even McMillon, a gun owner himself, believes the government is doing precious little to stem the shooting epidemic in this country.”
Others sure to follow Walmart gun policy
What a ballsy statement, “…we understand the responsibility that comes with it.”
This Walmart gun policy will no doubt piss off a bunch of people. In fact, some believe these new policies will reduce Walmart’s market share of ammunition from around 20% to 6%-9%. But even McMillon, a gun owner himself, believes the government is doing precious little to stem the shooting epidemic in this country.
Hunting is part of the American fiber and, while the number of hunters continues to decrease in the US, Walmart continues to serve this group as responsibly as it can. While at the same time doing what it can (or thinks it can) to reduce the availability of weapons and ammunition that may be used for nefarious purposes.
As I said, this Walmart gun policy will enrage many, including some loyal Walmart shoppers. But Walmart is not the only one to step up. Dick’s Sporting Goods has also revamped its gun policy. And Kroger is considering changes too.
Walmart is reacting to the way most of us feel, even if the rowdy few make noise. As the market leader, its stand means others are sure to follow. And, for a change in retail, following the leader is a good thing.
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