New Delta uniforms? How about updated planes?
Tom Dougherty, CEO – Stealing Share
19 October 2016
Delta is spending its money unwisely
I travel a lot for business and one thing never seems to change. I continue to hate the airlines.
Since I have a limited number of airlines to choose from where I live, the three I typically hate the most are United, American and Delta.
The things I hate about them seem fixable and would have a great impact on their brands and consumers’ preference for those brands. They are really easy things like a more comfortable seat, in-flight entertainment options, plane updates and on-time service. I would also like the gate agents to be a bit friendlier and helpful too, but I may be asking too much.
So you can probably understand my confusion as to why American has made such a big deal about redesigning its frontline staff’s uniforms. There are new Delta uniforms too.
The new American and Delta uniforms don’t make flying any better
There are a lot of things wrong with the airlines. If one were to list them, flight attendant uniforms would probably be about 400th on the list. It’s not like I ever really noticed anything wrong with the old uniforms.
To be fair, the new uniforms may provide a sense of pride to the front-line folks that might make them a bit happier. I’m sure that will last for about a month.
However, the airlines continue to do things that don’t actually improve things for the flying customer. The planes are old and look worn out. In commuter jets, seats are threadbare and have no cushion. Beverage service consists of a quarter can of soft drink poured into a plastic cup filled with ice. Seats don’t have power and, even on those very few flights that have internet or in-flight entertainment, the coverage is spotty at best.
I would have no problem with the new uniforms if they represented something larger, such as upgrading the planes the same way airlines have upgraded their uniforms. Honestly, that would have a significant effect on their brands.
Invest in that, American and Delta. I can certainly live with the older uniforms.
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