The Netflix success is continuing, but it still has more to do
Tom Dougherty, CEO – Stealing Share
4 October 2013
Netflix can’t stand pat on its success. Too much is changing.
The Netflix success continues with stock is back up again. Its woes following the introduction of Qwikster seem to be a thing of a long ago past, but this does not mean the brand of Netflix is working as hard as it should be.
Netflix has been doing quite well. It stock price is comfortably above $300/share with forecasts of more growth potential ahead. Netflix turned itself around, in part, due to its original content (House of Cards, Orange is the New Black). Much like AMC has experienced over the past years, quality content brought consumers.
“It must remember, however, that, as content becomes more and more competitive across streaming services and network television, the biggest point of differentiation lies elsewhere.”
However, this strategy is also being adopted by other streaming services like Hulu, Crackle and Amazon. With so many providers trying their hand at original content, consumers will have more choices within the same available time.
Great content will continue to pull in consumers but, as the market becomes more crowded, to continue the Netflix success, the company should begin carving out differentiation by its brand. Netflix currently positions itself with the tagline of “Watch Responsibly.” But that’s overly clever (clever = not believable) and is a sign that it has not captured what represents the highest intensity for the Netflix subscriber.
Netflix is in a great position and has a real opportunity to create separation in the marketplace. It must remember, however, that, as content becomes more and more competitive across streaming services and network television, the biggest point of differentiation lies elsewhere.
Too much customer service Tom Dougherty, CEO - Stealing Share 21 June 2018 Too much customer service is a real thing I’ve said this before, but I gotta say it again. Too much customer service drives me bat-shit crazy. Not surprisingly, Best Buy kills me with this....
Dow Jones ousts GE Tom Dougherty, CEO - Stealing Share 20 June 2018 Dow Jones kicks out GE. Now what? In 1896, the stock market adds GE as one of Dow Industrial Average’s first companies. As of June 26th of this year, it will no longer be part of the DJIA. I typically...
Tim Cook is leading the way Tom Dougherty, CEO - Stealing Share 19 June 2018 Apple CEO Tim Cook Tim Cook. Apple Act 2. Like everyone else, I worried about Apple’s succession plan. I was a died-in-the-wool member of the Steve Jobs cult. I was not sure what to make of...