Tom Dougherty, CEO – Stealing Share
23 October 2018
Netflix cancellations improve the experience
Here is something that I am super stoked about: Netflix cancellations.
It’s about damn time. It’s probably because I lambasted entertainment services a few weeks back. At the time, I praised Hulu for its ability to tap into human emotion with its original programming. I do enjoy Hulu taking an appropriate amount of time between release dates. But I must admit. Hulu doesn’t make the same viewing impact on most of the public as Netflix has. Not by a long shot.
This is all contrary to the usual anti Netflix cancellation strategy that wants to keep you forever within its TV atmosphere. The service releases a lackluster hodgepodge of original content each week. Most of which is unworthy of your time.
Consequently, the news that Netflix cancellations are coming pleases me. These shrewd cancellations suggest that the company acknowledges that its tactics are diluting its brand, and that it is grasping the maxim: “Because you can, doesn’t mean that you should.”
“The Netflix business model is based on analytics of its members’ viewing habits. (Data it doesn’t share.) Therefore, the Netflix cancellations are the result of that analysis. Netflix isn’t just trimming the fat but hacking away anything that seems stale.”
Netflix cancellations are strategic
The Netflix business model is based on analytics of its members’ viewing habits. (Data it doesn’t share.) Therefore, the Netflix cancellations are the result of that analysis. Netflix isn’t just trimming the fat but hacking away anything that seems stale.
Perhaps, this is a way to stockpile reserves and zero in on big-time programming, much in the way Amazon is placing a large monetary gamble behind its Lord of the Rings series. (An attempt to replicate HBO’s success with Game of Thrones.) I think, however, Netflix will continue using its resources to fill every niche it can.
Either way, I am highly impressed that Orange is the New Black (now in its seventh season), Luke Cage and Iron Fist are all receiving the ax. OITNB was a once perennial Emmy award nominee and winner, too. The final season of House of Cards is due up in the next few weeks too.
In this new world, Netflix cancellations are even reaching into the programming that’s been the backbone of the service. A leaner, meaner Netflix should make all the other streaming services quiver.
Pharmaceutical TV advertising Tom Dougherty, CEO - Stealing Share 25 April 2019 Pharmaceutical TV advertising: Why so much of it? Has anyone else noticed how crazy pharmaceutical TV advertising has become?I'm not talking about the often outright...
Arya Stark Tom Dougherty, CEO - Stealing Share 24 April 2019 Arya Stark had every right to get naked (Game of Thrones spoiler alert! Especially when it comes to the beloved and now all grownup Arya Stark.)I was as shocked as everyone else this past...
Grey Goose brand Tom Dougherty, CEO - Stealing Share 22 April 2019 Grey Goose brand repositions, with mixed results The Grey Goose brand stands in a current state of confusion. With sales falling (for a variety of reasons), a new campaign seeks to...