NBA branding

Tom Dougherty, CEO – Stealing Share

3 July 2018

NBA branding needs fewer All-Stars for Golden State

Here I go again, spouting out about NBA branding. But can you blame me? What with the Golden State Warriors picking up yet another high-calibre All-Star in Demarcus Cousins or, as they call him, Boogie? I mean seriously, y’all (yep, I’m a Southern dude). This singular move during the NBA free agency period has killed the spirit of competition, throttling NBA branding.

NBA brandingI was really pissed when Kevin Durant hit the road for Golden State a handful of years ago. Then, he was joining a team that had already garnered a Larry O’Brien Trophy and was coming off a 73-win season. With him in the mix, they’ve clinched another two titles. The team already boasts four All-Stars (Durant, Stephen Curry, Draymond Green and Klay Thompson). Do we really need another?

In the 48 games Cousins appeared in last season, he averaged 25.2 points, 12.9 rebounds and nearly two blocked shots for the New Orleans Pelicans. Those aren’t the numbers of some NBA piker. This dude’s the real deal. A behemoth. And he is now stacked alongside a litany of first-ballot future hall-of-famers.

“You would hope that most fans would maintain a smattering of hope that their team will go the distance. F that S —it’s not gonna happen, now. Check please. It’s Golden State until otherwise noted.”

Where are the other teams in this NBA branding effort?

A word of caution here. Cousins is coming off a serious Achilles tear, which means his status for the upcoming season remains uncertain. Also, Cousins claims he received no offers from any teams other than the Pelicans and called the Warriors himself. Where were the other teams? They just wanna give up? Maybe there’s just a lot of dumb teams in the league.

But the point stands. Over the years, I’ve grown to appreciate NBA branding. But damn, this smashes that budding love in the face. I realize, some teams just don’t have a shot in making the finals next year, say the Orlando Magic or the Sacramento Kings.

You would hope that most fans would maintain a smattering of hope that their team will go the distance. F that S —it’s not gonna happen, now. Check please. It’s Golden State until otherwise noted.

This move kills NBA branding for the next few seasons. Thank about this. We’re coming off a Finals that felt both boring and preordained. Fans, like me, are just going to cash in and find another sport where teams have a chance to compete fairly and make a run.

What’s more, I am pissed at myself for getting duped into believing NBA branding would present compelling competition throughout the 2018-19 season. Fool.

See more posts in the following related categories: Brand management

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