Movie studios

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Tom Dougherty, CEO – Stealing Share

17 August 2020

Movie studios headed back to the 40s

If you needed any proof things in Hollywood are changing dramatically, look no further than Friday’s ruling by a federal judge that ends the Paramount Consent Decrees. Basically, it says movie studios can own movie theaters.

That may seem like a nothing burger. But, if you know your Hollywood history, it’s an earthquake. The original decree, handed down in 1948, said movie studios couldn’t own theaters, therefore eliminating the monopoly they held for nearly 30 years.

Movie studios

The monster of MGM: Louis B Meyer

Yes, the Golden Age of Hollywood came to an end with that ruling. Before, the studios owned everything. And I mean everything. The talent, who often signed long-term contracts with one studio, and the theaters themselves were subjects of movie moguls like Louis B Meyer, Jack Warner, Adolph Zucker, Darryl Zanuck, Carl Laemmle and Harry Cohn.

They controlled everything from casting to production to promotion to distribution, and anything in between. Inspiring fear among everyone else. The 1948 ruling came because basically the six movie studios controlled everything like a Five Families of the New York mafia. Old Hollywood came to an end, and the studios broke up.

Movie studios will own everything – again

Now, not so much. The judge says the impact of streaming TV is making movie theaters less important, now facing increased competition from other outlets. Even the movie theaters themselves are getting into the streaming game.

“The shockwaves from the ruling were immediate. The stock prices of theater companies rose sharply, and the movie studios fired their chiefs like it was Armageddon. Replacing them with Silicon Valley types they figure are more able to fight the Netflixes of the world.”

The shockwaves from the ruling were immediate. The stock prices of theater companies rose sharply, and the movie studios fired their chiefs like it was Armageddon. Replacing them with Silicon Valley types they figure are more able to fight the Netflixes of the world.

What does that mean for viewers like me and you? More consolidation, like you saw with Warner Communications buying HBO, Disney purchasing Hulu and Fox, and so on. It will lead to less choice for us. The little guys are getting snapped up, and the remaining little niche movie studios will have fewer places to show their wares.

In a sense, we’re right back where we were when Greta Garbo and Cary Grant ruled the silver screen. Already, streaming services sign deals with creators and actors that aren’t exclusive yet. But they will be.

Meyer, Warner and all the others would be pleased. The movie – or streaming – moguls are back.

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Belk Department Stores Advertising

Picture of Tom Dougherty

Tom Dougherty, CEO – Stealing Share

29 November 2016

Belk Department Stores — Modern. Southern. Style.

This brand theme(s) is supposed to get you (are you listening shoppers?) to skip other retail stores and online shops and to spend your time and money at Belk department stores. Wait a second while I gag.I guess the marketers at Belk believe that three mediocre ideas are better than a single great one. This is a perfect example of a ship with no rudder.

“Like most of the rebranding garbage out there, Belk ended up with a new logo and color palette and not much more (smells like politics to me).”

Here is what Belk Department Stores has to say about themselves:

Belk, Inc., a private department store company based in Charlotte, N.C., is the home of Modern. Southern. Style. with 293 Belk stores located in 16 Southern states and a growing digital presence.Belk Department Stores are owned by Sycamore partnersBelk is a portfolio company of Sycamore Partners (So much for Southern Roots. Last I checked, Sycamore Partners are in NYC), a private equity firm based in New York. Belk and www.belk.com offer a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, Instagram, YouTube and Google Plus, …”

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0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

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